Associate Manager, Lifecycle Marketing

2 Weeks ago • 3 Years + • Marketing • $72,720 PA - $134,460 PA

Job Summary

Job Description

The Associate Manager, Lifecycle Marketing will strategize and execute data-driven campaigns to engage, retain, and monetize players across various channels. This role involves collaborating with cross-functional teams (brand marketing, product, creative, analytics, etc.) to understand player needs and preferences, identify user segments, optimize campaign performance, and craft personalized messaging. Responsibilities include building and deploying cross-channel user journeys in Braze, A/B testing, writing marketing copy, and staying updated on industry trends. The ideal candidate will possess strong experience in lifecycle marketing, data analysis, and cross-channel campaign management, coupled with a passion for gaming.
Must have:
  • Experience with Braze
  • Cross-channel campaign management
  • Data-driven approach
  • Collaboration with cross-functional teams
  • Copywriting and content creation
Good to have:
  • Gaming industry experience
  • Experience with data engineering and data structures
Perks:
  • Medical, dental, vision
  • 401k with company match
  • Tuition reimbursement
  • Paid time off
  • Mental health & wellbeing programs
  • Relocation assistance (if applicable)

Job Details

Job Title:

Associate Manager, Lifecycle Marketing

Requisition ID:

R025064

Job Description:

Job Title: Associate Manager, Lifecycle Marketing

Reporting To: Manager, Lifecycle Marketing

Department: Marketing

Location: Santa Monica, CA

Job Description

As Associate Manager, Lifecycle Marketing, you will be responsible for strategizing and executing data-driven campaigns that engage, retain, and monetize our players across different channels through different stages of the player journey. You will work closely with many cross-functional teams to understand the needs and preferences of our target audience, identify user segments, optimize campaign performance, and craft personalized messages and experiences that delight our players. You will be part of a dynamic and collaborative team that is passionate about creating amazing gaming experiences for our global audience.  

Responsibilities 

  • Strategizing and ideating data-driven and creative lifecycle marketing campaigns that engage, retain, and monetize players across various channels by delivering personalized and relevant messages to the right players at the right time. 

  • Collaborating with cross-functional teams, such as brand marketing, product, studio, creative, digital, analytics, and more to ensure marketing campaigns align with overall business strategy and brand positioning as well as community sentiment.

  • Executing and optimizing marketing campaigns across email, in-game messaging, SMS/WhatsApp, and other channels, to drive key performance indicators, such as retention, engagement, winback, conversion, and revenue.

  • Conducting A/B testing and experimentation to optimize marketing campaign effectiveness and player experience. 

  • Writing copy and requesting assets for marketing campaigns that align with the overall strategy, KPIs, brand positioning, and community sentiment.

  • Staying updated on the latest trends and best practices in lifecycle marketing and gaming industry. 

Requirements

To be successful in this role, you should have:

  • Demonstrated experience strategizing, building, and deploying cross-channel user journeys in Braze, including examples of campaigns that showcase personalization, automation, and ongoing optimization.

  • Must be comfortable collaborating with data engineers to set up new custom attributes, events, and other data structures in Braze, with a strong understanding of the pros and cons of different methods for ingesting data to build scalable solutions and effective user profiles.

  • Exceptional organizational and time management skills.

  • Ability to thrive in a fast-paced, dynamic working environment.

  • Excellent at collaborating with many cross-functional teams and effectively communicating both verbally and in writing.

  • Proactive and solution-oriented in overcoming challenges and roadblocks.

  • Creative thinking and data-driven approach. 

  • Proven track record of project management and strong attention to detail.

  • Expertise in creating content, writing copy, and evaluating and approving messages. 

  • A growth mindset, with the ability to test, learn, and iterate from data.

  • A degree in marketing, communications, or related skill sets. 

  • A passion for gaming and an understanding of the gaming industry trends, or an enthusiasm to learn. 

  • 3+ years of experience in lifecycle marketing, as a marketing strategist, marketing manager, or similar role preferred. Bonus if there is previous experience in the gaming industry.

Our World

Activision Blizzard, Inc. is the world’s largest interactive entertainment company, with operations across North America, Europe, and Asia. We are home to some of the most beloved entertainment franchises including Call of Duty®, Destiny, Skylanders®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™, and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!

The video game industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

We’re not just looking back at our decades-long legacy; we’re forging ahead to keep advancing gameplay with some of the most popular titles and sophisticated technology in the world. We have bold ambitions to create the most inclusive company as we know our success comes from the passionate, creative, and diverse teams within our organization.

We’re in the business of delivering fun and unforgettable entertainment for our player community to enjoy. And our future opportunities have never been greater — this could be your opportunity to level up.

Ready to Activate Your Future?

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do. At Activision Blizzard, we are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability. Click to find out more.

Accommodation Request: We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to accommodationrequests@activisionblizzard.com. General employment questions cannot be accepted or processed here. Thank you for your interest.

Rewards

We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!  Subject to eligibility requirements, the Company offers comprehensive benefits including:

  • Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
  • 401(k) with Company match, tuition reimbursement, charitable donation matching;
  • Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
  • Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
  • If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company.  You can learn more by visiting https://www.benefitsforeveryworld.com/.

In the U.S., the standard base pay range for this role is $72,720.00 - $134,460.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.

Similar Jobs

Google - Software Engineer III, Core Machine Learning, Google Cloud

Google

Sunnyvale, California, United States (On-Site)
4 Months ago
Google - Software Engineer III, YouTube

Google

Mountain View, California, United States (On-Site)
3 Months ago
NetEase Games - Senior Economy Designer

NetEase Games

United Kingdom (Remote)
1 Week ago
Keywords Studios (Player Support) - Customer Support Shift Lead

Keywords Studios (Player Support)

Tokyo, Japan (Remote)
4 Days ago
Warner Bros Games - Software Engineer II - Backend

Warner Bros Games

Bengaluru, Karnataka, India (Hybrid)
1 Month ago
WebFX - Jr. Online Advertising Specialist - Creative Track

WebFX

Harrisburg, Pennsylvania, United States (On-Site)
5 Months ago
Codeway - Marketing Specialist (Mid/Sr)

Codeway

İstanbul, Türkiye (On-Site)
1 Week ago
Hologate gmbh - Marketing Manager

Hologate gmbh

Munich, Bavaria, Germany (On-Site)
2 Months ago
Tencent - Senior Procurement Manager, Game Marketing

Tencent

Los Angeles, California, United States (On-Site)
1 Month ago
Snowprint Studios - Influencer Marketing Specialist

Snowprint Studios

Berlin, Berlin, Germany (Hybrid)
6 Days ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Level AI - Backend Engineer - Customer Engineering

Level AI

Noida, Uttar Pradesh, India (Hybrid)
5 Months ago
Epic Games - Lead Technical Designer in Animation

Epic Games

Porto Alegre, State Of Rio Grande Do Sul, Brazil (On-Site)
2 Months ago
ByteDance - Large Language Model Algorithm Engineer - Volcano Ark

ByteDance

Singapore (On-Site)
5 Months ago
OKX - Senior Specialist, Tools & Technology

OKX

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia (Hybrid)
5 Months ago
Google - Software Engineer, Black Community Inclusion

Google

(On-Site)
4 Months ago
G5 Games - C++ Gameplay Programmer

G5 Games

Tbilisi, Tbilisi, Georgia (Remote)
5 Months ago
Google - Software Engineer III, Google Kubernetes Engine

Google

(On-Site)
3 Months ago
Riot Games - Game Designer III - League of Legends, Summoner's Rift Team, Seasonal Pod

Riot Games

Los Angeles, California, United States (On-Site)
2 Months ago
ByteDance - Software Engineer, Architecture and Infrastructure

ByteDance

Seattle, Washington, United States (On-Site)
5 Months ago
Samsung Semiconductor - Staff Software Engineer – Storage Systems & Protocols

Samsung Semiconductor

San Jose, California, United States (Hybrid)
2 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Santa Monica, California, United States

NVIDIA - Database Admin API Developer

NVIDIA

California, United States (Hybrid)
2 Weeks ago
Meta - Software Engineer, Systems ML - SW/HW Co-design

Meta

Austin, Texas, United States (On-Site)
4 Months ago
Voodoo - Offline Growth Manager USA

Voodoo

Los Angeles, California, United States (On-Site)
3 Days ago
Liquid Advertising - Junior Software Engineer - Python

Liquid Advertising

Michigan, United States (Remote)
1 Week ago
Next Level Business Services - Big Data Architect

Next Level Business Services

St. Louis, Missouri, United States (On-Site)
5 Months ago
ION - Senior Business Consultant - Endur

ION

Houston, Texas, United States (On-Site)
5 Months ago
Axinous - Account Executive, Majors - Minnesota

Axinous

Minnesota, United States (Remote)
4 Weeks ago
Electronic Arts - Senior Manager, Generative AI Software Engineering

Electronic Arts

Austin, Texas, United States (On-Site)
3 Weeks ago
Nintendo - Senior UX Writer

Nintendo

Redmond, Washington, United States (Hybrid)
3 Months ago
Info Stretch - QA Tester with Integrated Eligibility

Info Stretch

United States (On-Site)
3 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Singhania Buildcon Group | No 1 Real Estate Company - social media manager

Singhania Buildcon Group | No 1 Real Estate Company

Raipur, Chhattisgarh, India (On-Site)
4 Months ago
PwC - Manager SAP Manufacturing | CDI | H/F

PwC

Neuilly-sur-Seine, Île-de-France, France (On-Site)
6 Months ago
WebFX - Copywriter (Digital Marketing & B2B) (Philippines)

WebFX

Philippines (Remote)
5 Months ago
Tencent - Marketing & Sales Operations Intern

Tencent

London, England, United Kingdom (On-Site)
1 Week ago
NAH.io - Senior Marketing Executive / Marketing Manager

NAH.io

Hong Kong (On-Site)
5 Months ago
Onward Search - Instructional Designer

Onward Search

San Bruno, California, United States (On-Site)
1 Month ago
Niantic - Creative Production Manager, Tokyo Studio

Niantic

Tokyo, Japan (Hybrid)
4 Months ago
Assystems - Ingénieur Automatisme EPR2 H/F

Assystems

Lyon, Auvergne-Rhône-Alpes, France (On-Site)
5 Months ago
Whatnot - Category Marketing Manager- France

Whatnot

London, England, United Kingdom (On-Site)
5 Months ago
Polygon Labs - Lead Product Marketing Manager

Polygon Labs

United States (Remote)
6 Days ago

Get notifed when new similar jobs are uploaded

About The Company

Founded in 1979, Activision continues to disrupt the world of entertainment with its extensive roster of epic blockbuster games -- Pitfall®, Tony Hawk®, Guitar Hero®, Crash Bandicoot™, Skylanders™, Bungie’s Destiny and Call of Duty.®


As the leading worldwide developer, publisher and distributor of interactive entertainment and products on consoles, mobile and PC, our “press start” is simple: delight players around the world with innovative, fun, thrilling, and engaging entertainment experiences.


Activision is headquartered in Santa Monica, and publishes globally in markets including U.S., Canada, Brazil, Mexico, the United Kingdom, France, Germany, Ireland, Poland, Sweden, Spain, Denmark, the Netherlands, New Zealand, Australia, Singapore, mainland China, Hong Kong and the region of Taiwan.


At Activision, we strive to connect and engage our global player community through entertainment. Our success comes from the passionate, talented and diverse team of people behind our world-class franchises. Ensuring Activision is an inclusive workplace where everyone can thrive will help us deliver a new era of epic entertainment for our players.

Foster City, California, United States (On-Site)

Los Angeles, California, United States (Hybrid)

Santa Monica, California, United States (On-Site)

Middleton, England, United Kingdom (Hybrid)

Warsaw, Masovian Voivodeship, Poland (Hybrid)

Warsaw, Masovian Voivodeship, Poland (Hybrid)

Vancouver, British Columbia, Canada (On-Site)

Los Angeles, California, United States (On-Site)

Vancouver, British Columbia, Canada (On-Site)

Los Angeles, California, United States (On-Site)

View All Jobs

Get notified when new jobs are added by Activision

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug