Associate Manager, Lifecycle Marketing

1 Week ago • 3 Years + • Marketing • $72,720 PA - $134,460 PA

Job Summary

Job Description

The Associate Manager, Lifecycle Marketing will strategize and execute data-driven campaigns to engage, retain, and monetize players across various channels. This role involves collaborating with cross-functional teams (brand marketing, product, creative, analytics, etc.) to understand player needs and preferences, identify user segments, optimize campaign performance, and craft personalized messaging. Responsibilities include building and deploying cross-channel user journeys in Braze, A/B testing, writing marketing copy, and staying updated on industry trends. The ideal candidate will possess strong experience in lifecycle marketing, data analysis, and cross-channel campaign management, coupled with a passion for gaming.
Must have:
  • Experience with Braze
  • Cross-channel campaign management
  • Data-driven approach
  • Collaboration with cross-functional teams
  • Copywriting and content creation
Good to have:
  • Gaming industry experience
  • Experience with data engineering and data structures
Perks:
  • Medical, dental, vision
  • 401k with company match
  • Tuition reimbursement
  • Paid time off
  • Mental health & wellbeing programs
  • Relocation assistance (if applicable)

Job Details

Job Title:

Associate Manager, Lifecycle Marketing

Requisition ID:

R025064

Job Description:

Job Title: Associate Manager, Lifecycle Marketing

Reporting To: Manager, Lifecycle Marketing

Department: Marketing

Location: Santa Monica, CA

Job Description

As Associate Manager, Lifecycle Marketing, you will be responsible for strategizing and executing data-driven campaigns that engage, retain, and monetize our players across different channels through different stages of the player journey. You will work closely with many cross-functional teams to understand the needs and preferences of our target audience, identify user segments, optimize campaign performance, and craft personalized messages and experiences that delight our players. You will be part of a dynamic and collaborative team that is passionate about creating amazing gaming experiences for our global audience.  

Responsibilities 

  • Strategizing and ideating data-driven and creative lifecycle marketing campaigns that engage, retain, and monetize players across various channels by delivering personalized and relevant messages to the right players at the right time. 

  • Collaborating with cross-functional teams, such as brand marketing, product, studio, creative, digital, analytics, and more to ensure marketing campaigns align with overall business strategy and brand positioning as well as community sentiment.

  • Executing and optimizing marketing campaigns across email, in-game messaging, SMS/WhatsApp, and other channels, to drive key performance indicators, such as retention, engagement, winback, conversion, and revenue.

  • Conducting A/B testing and experimentation to optimize marketing campaign effectiveness and player experience. 

  • Writing copy and requesting assets for marketing campaigns that align with the overall strategy, KPIs, brand positioning, and community sentiment.

  • Staying updated on the latest trends and best practices in lifecycle marketing and gaming industry. 

Requirements

To be successful in this role, you should have:

  • Demonstrated experience strategizing, building, and deploying cross-channel user journeys in Braze, including examples of campaigns that showcase personalization, automation, and ongoing optimization.

  • Must be comfortable collaborating with data engineers to set up new custom attributes, events, and other data structures in Braze, with a strong understanding of the pros and cons of different methods for ingesting data to build scalable solutions and effective user profiles.

  • Exceptional organizational and time management skills.

  • Ability to thrive in a fast-paced, dynamic working environment.

  • Excellent at collaborating with many cross-functional teams and effectively communicating both verbally and in writing.

  • Proactive and solution-oriented in overcoming challenges and roadblocks.

  • Creative thinking and data-driven approach. 

  • Proven track record of project management and strong attention to detail.

  • Expertise in creating content, writing copy, and evaluating and approving messages. 

  • A growth mindset, with the ability to test, learn, and iterate from data.

  • A degree in marketing, communications, or related skill sets. 

  • A passion for gaming and an understanding of the gaming industry trends, or an enthusiasm to learn. 

  • 3+ years of experience in lifecycle marketing, as a marketing strategist, marketing manager, or similar role preferred. Bonus if there is previous experience in the gaming industry.

Our World

Activision Blizzard, Inc. is the world’s largest interactive entertainment company, with operations across North America, Europe, and Asia. We are home to some of the most beloved entertainment franchises including Call of Duty®, Destiny, Skylanders®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™, and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!

The video game industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

We’re not just looking back at our decades-long legacy; we’re forging ahead to keep advancing gameplay with some of the most popular titles and sophisticated technology in the world. We have bold ambitions to create the most inclusive company as we know our success comes from the passionate, creative, and diverse teams within our organization.

We’re in the business of delivering fun and unforgettable entertainment for our player community to enjoy. And our future opportunities have never been greater — this could be your opportunity to level up.

Ready to Activate Your Future?

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do. At Activision Blizzard, we are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability. Click to find out more.

Accommodation Request: We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to accommodationrequests@activisionblizzard.com. General employment questions cannot be accepted or processed here. Thank you for your interest.

Rewards

We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!  Subject to eligibility requirements, the Company offers comprehensive benefits including:

  • Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
  • 401(k) with Company match, tuition reimbursement, charitable donation matching;
  • Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
  • Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
  • If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company.  You can learn more by visiting https://www.benefitsforeveryworld.com/.

In the U.S., the standard base pay range for this role is $72,720.00 - $134,460.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.

Similar Jobs

Scopely - Senior Software Engineer (Java)

Scopely

Bengaluru, Karnataka, India (Hybrid)
2 Months ago
ByteDance - Backend Software Engineer, Data Engineering

ByteDance

Singapore (On-Site)
5 Months ago
Spatial - Principal Engineer - Design Software

Spatial

Scottsdale, Arizona, United States (On-Site)
2 Weeks ago
Thatgamecompany - Full Stack iOS Engineer

Thatgamecompany

Shanghai, Shanghai, China (On-Site)
2 Days ago
NVIDIA - Senior SRAM Circuit Design Engineer

NVIDIA

Bengaluru, Karnataka, India (On-Site)
1 Month ago
Corsair - Director of PR & Marketing, Gaming

Corsair

Milpitas, California, United States (On-Site)
4 Days ago
Buckman - Marketing and Technology Manager, Paper

Buckman

India (On-Site)
5 Months ago
Sawhorse Productions - Marketing Manager

Sawhorse Productions

Los Angeles, California, United States (Hybrid)
2 Days ago
PwC - Juriste - Fiscaliste

PwC

Brazzaville, Brazzaville, Republic Of The Congo (On-Site)
5 Months ago
Mistplay - Principal Product Marketing Manager

Mistplay

Montreal, Quebec, Canada (Hybrid)
1 Month ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Evolution - C++ Developer (Video)

Evolution

Riga, Latvia (On-Site)
2 Months ago
Plarium - Real-time VFX Artist

Plarium

Lviv, Lviv Oblast, Ukraine (Remote)
1 Month ago
Rebellion - Senior AI Gameplay Programmer

Rebellion

Runcorn, England, United Kingdom (Hybrid)
1 Day ago
The Walt Disney Company - Quality Technician - NDT

The Walt Disney Company

Anaheim, California, United States (On-Site)
3 Days ago
Velotio Technologies - AI Platform Engineer (Python OR Java)

Velotio Technologies

Maharashtra, India (Remote)
2 Days ago
Wargaming - Lead Level Artist (World of Tanks)

Wargaming

Belgrade, Serbia (Hybrid)
1 Week ago
ByteDance - Research Scientist in Large Language Model

ByteDance

Seattle, Washington, United States (On-Site)
4 Months ago
Google - Staff Software Engineer, Google Cloud

Google

(On-Site)
4 Months ago
G5 Games - C++ Gameplay Programmer

G5 Games

(Remote)
4 Months ago
The Walt Disney Company - Technical Assistant

The Walt Disney Company

London, England, United Kingdom (Hybrid)
1 Month ago

Get notifed when new similar jobs are uploaded

Jobs in Santa Monica, California, United States

Twitch - Senior Manager - Corporate Communications

Twitch

San Francisco, California, United States (On-Site)
2 Months ago
ByteDance - Network Engineer, Optical Long-Haul and Submarine

ByteDance

San Jose, California, United States (On-Site)
1 Month ago
Next Level Business Services - UX  Developer

Next Level Business Services

Roseland, New Jersey, United States (On-Site)
5 Months ago
Sphere Entertainment Co - Project Manager, Experiential Activations - Atrium

Sphere Entertainment Co

Las Vegas, Nevada, United States (On-Site)
4 Days ago
The Walt Disney Company - Reporter, Race & Culture

The Walt Disney Company

Houston, Texas, United States (On-Site)
3 Days ago
Flow - Senior/Staff Backend Software Engineer

Flow

Miami, Florida, United States (Hybrid)
5 Months ago
ByteDance - Research Engineer- Foundation Model AI Platform- San Jose

ByteDance

San Jose, California, United States (On-Site)
4 Months ago
NVIDIA - Quantum Computing Software Intern - Summer 2025

NVIDIA

Santa Clara, California, United States (On-Site)
10 Hours ago
Inkittt - Funny Romance Content Creator (BookTok-Style)

Inkittt

San Francisco, California, United States (Hybrid)
1 Week ago
Warner Bros Games - Sr. Manager, Brand Management and Product Marketing

Warner Bros Games

Burbank, California, United States (Hybrid)
3 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Assystems - Développeur Junior - H/F

Assystems

Lyon, Auvergne-Rhône-Alpes, France (Hybrid)
5 Months ago
STAGE - Promo Producer

STAGE

Noida, Uttar Pradesh, India (On-Site)
9 Months ago
PLAYSTUDIOS - Head of User Acquisition

PLAYSTUDIOS

Tel Aviv District, Israel (On-Site)
1 Month ago
Overwolf - Marketing Designer

Overwolf

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
2 Days ago
Next Level Business Services - Salesforce Marketing cloud Developer

Next Level Business Services

Boston, Massachusetts, United States (On-Site)
5 Months ago
Onward Search - Director of Marketing

Onward Search

Dallas, Texas, United States (On-Site)
3 Days ago
Nintendo - Field Operations Analyst

Nintendo

Redmond, Washington, United States (Hybrid)
4 Days ago
Netflix - APAC Ads B2B Content Marketing Manager

Netflix

Tokyo, Japan (On-Site)
2 Months ago
The Walt Disney Company - Associate Marketing Creative Manager, APAC Marketing

The Walt Disney Company

Seoul, South Korea (On-Site)
4 Months ago

Get notifed when new similar jobs are uploaded

About The Company

Founded in 1979, Activision continues to disrupt the world of entertainment with its extensive roster of epic blockbuster games -- Pitfall®, Tony Hawk®, Guitar Hero®, Crash Bandicoot™, Skylanders™, Bungie’s Destiny and Call of Duty.®


As the leading worldwide developer, publisher and distributor of interactive entertainment and products on consoles, mobile and PC, our “press start” is simple: delight players around the world with innovative, fun, thrilling, and engaging entertainment experiences.


Activision is headquartered in Santa Monica, and publishes globally in markets including U.S., Canada, Brazil, Mexico, the United Kingdom, France, Germany, Ireland, Poland, Sweden, Spain, Denmark, the Netherlands, New Zealand, Australia, Singapore, mainland China, Hong Kong and the region of Taiwan.


At Activision, we strive to connect and engage our global player community through entertainment. Our success comes from the passionate, talented and diverse team of people behind our world-class franchises. Ensuring Activision is an inclusive workplace where everyone can thrive will help us deliver a new era of epic entertainment for our players.

Vancouver, British Columbia, Canada (On-Site)

Quebec, Canada (On-Site)

Middleton, England, United Kingdom (Hybrid)

Los Angeles, California, United States (On-Site)

Malmö, Skåne County, Sweden (On-Site)

Santa Monica, California, United States (On-Site)

Santa Monica, California, United States (On-Site)

Los Angeles, California, United States (Remote)

Warsaw, Masovian Voivodeship, Poland (On-Site)

View All Jobs

Get notified when new jobs are added by Activision

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug