Brand & Comm Strategy Analyst

Skill required: Marketing Operations - Digital Project Management
Designation: Brand & Comm Strategy Analyst
Qualifications:Any Graduation
Years of Experience:3 to 5 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? • The purpose of this role is to support Brand and product management including launches, changes, development of communication materials.?? • Ensure Commercial Sales and Customer Product launch and communication? requirements are met.? Role requires Bachelor’s degree in Communications, Business or Marketing? • Minimum 5 years of experience in in brand management, communications, public relations, or related fields.? • Exposure to social media management, email marketing, and digital content creation?
What are we looking for? • Proven track record of supporting or executing brand strategies in previous roles, particularly in the development of content or managing brand guidelines.? • Strong product management knowledge? • Ability to work in cross-functional teams and contribute to brainstorming sessions, providing insights into content creation and messaging that supports brand goals.? • Proficiency in digital marketing, social media, and analytics tools.? • Exposure to tracking and analyzing the performance of communication campaigns, including monitoring metrics like social media engagement, website traffic, and campaign effectiveness? • Experience in executing or assisting with brand campaigns, ensuring consistency in messaging and coordinating content across multiple channels?
Roles and Responsibilities: • Collaborate with Product and Brand team to gather insights into customer needs preferences, and industry trends? • Collaborate with Product Management and sales to analyze competitive landscapes to identify opportunities and threats? • Assist in the planning and execution of product launches, including coordinating launch events and creating launch assets? • Drive both internal and external communication plans around all product launches? • Assist in the creation and production of marketing collateral, including presentations, brochures, and digital assets? • Work closely with graphic designers, creative teams, or external agencies to ensure the creation of marketing and promotional materials is on-brand and of high quality.? • Provide administrative support in managing timelines, budgets, and resources for ongoing projects and campaigns.? • Maintain and organize communication materials, campaign assets, and branding guidelines for easy access by team members.? • Review content for accuracy, grammar, and adherence to brand guidelines before publication.? • Assist in creating and maintaining a content calendar to ensure timely execution of brand and communication initiatives.