Campaign Analyst
Job Summary
Job Description
WebMD is seeking a Campaign Analyst to support its Medscape Global division's online promotional campaigns, focusing on the Medical Affairs business unit. This role requires a proactive, detail-oriented individual to manage monthly reporting cycles, translate data into insights for a global audience, and collaborate with cross-functional teams. Key responsibilities include pulling and analyzing monthly reports on digital marketing campaigns, preparing PowerPoint presentations and other reports to communicate key metrics, gathering and pivoting data to uncover trends, handling ad hoc data requests, and partnering with teams across the US and globally. The ideal candidate will have a Bachelor's degree in a relevant field, at least 3 years of experience in data analysis, proficiency in MS Office, particularly Excel, and basic knowledge of SQL. Familiarity with Adobe Omniture and/or Tableau is a plus.
Must have:
- Bachelor's degree in Business, Marketing, Analytics, or related field
- 3 years' experience in data analysis, marketing analytics, or similar role
- Proficiency in MS Office, particularly Excel
- Basic knowledge of SQL
- Analytical Skills
- Excellent verbal and written communication skills
- Detail-Oriented & Results-Driven
- Collaborative Mindset
Good to have:
- Familiarity with Adobe Omniture and/or Tableau
7 skills required
Job Details
Description
WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
About us
The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, WebMDRx, Medscape Education, Frontline Medical Communications, MedSims, MediQuality, QxMD, Vitals.com, Jobson Healthcare, and WebMD Magazine. WebMD and our network of sites and mobile applications for consumers help them take an active role in managing their own health and wellness. Medscape and our network of sites and mobile applications for healthcare professionals help them improve their clinical knowledge and practice of medicine. In addition, WebMD Health Services provides customizable health and wellness solutions for employers and health plans that help them improve the health of their employee and plan participant populations
Job Overview
We’re looking for a Campaign Analyst to support our Medscape Global division’s online promotional campaigns, with a focus on our Medical Affairs business unit. This role is ideal for a proactive, detail-oriented professional eager to work in a collaborative environment, manage monthly reporting cycles, and translate data into insights for a global audience, including teams in the US and internationally.
Key Responsibilities
- Campaign Reporting & Analysis: Pull and analyze monthly reports on digital marketing campaigns aimed at physicians and healthcare professionals. This includes working closely with cross-functional teams to translate data findings into actionable insights.
- Data Visualization & Communication: Prepare PowerPoint presentations and other reporting documents to effectively communicate key performance metrics to internal stakeholders.
- Data Insights & Ad Hoc Requests: Gather and pivot data to uncover trends and insights. Handle ad hoc data requests to support immediate business needs, using a variety of analytical tools.
- Cross-functional Collaboration: Partner with teams across the US and global offices to support data-driven initiatives for the Medical Affairs unit.
Qualifications
- Education: Bachelor’s degree in Business, Marketing, Analytics, or a related field.
- Experience: Ideally 3 years’ experience in data analysis, marketing analytics, or a similar role.
- Technical Skills:
- Proficiency in MS Office, particularly Excel (including logic functions, VLOOKUP, and pivot tables).
- Basic knowledge of SQL is beneficial.
- Familiarity with Adobe Omniture and/or Tableau is a strong plus.
- Analytical Skills: Ability to interpret data, identify trends, and provide actionable recommendations to support marketing strategy.
- Communication Skills: Excellent verbal and written skills to effectively share data insights and recommendations.
- Detail-Oriented & Results-Driven: Proven ability to meet deadlines with a high level of accuracy and attention to detail.
- Collaborative Mindset: Comfortable working cross-functionally with a strong commitment to teamwork and partnership.
If you are a motivated data professional looking to leverage your analytical skills to influence marketing strategy in the healthcare industry, we encourage you to apply!
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