“We make magic.” That’s our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, you’ll help inspire that magic by enabling our teams to push the limits of entertainment and create the never-before-seen!
The Consumer Insights, Measurement, and Analytics (CIMA) organization informs strategy development through relevant data analytics, integration, and insights. We provide consumer centric solutions through deep understanding of all relevant audiences.
You will reside within the Walt Disney World Consumer Insight Team, and specifically the Theme Park Team. This team explores commercial opportunities and provides guidance for long-term planning strategy with a strong focus on operational performance, and with the goal of maximizing the guest experience within our theme parks to build long-term consumer loyalty and sustainable profitability. Integration and interpretation of data, insight synthesis, and communicating results in an influential way are required to work with partners to solve questions. You will need to handle multiple assignments at once, across varied partner groups and complex businesses.
You will report to the Manager, Consumer Insight.
The Consumer Insight Analyst will be responsible for various phases of custom/ad hoc research projects, including but not limited to needs identification, methodology design (hands-on), data collection, querying and analysis, and presentation of results using the proper techniques along the way that provide insights and actionable results to address the business opportunities.
Minimum 1 year relevant experience in a related field of research (e.g. marketing/sales, market research, business analytics, strategic planning, new product development)
Bachelor’s Degree or equivalent experience in related field, including, but not limited to: Research, Economics, Cognitive Science, Journalism, Business, Engineering
Master's degree in business and/or data analytics field of study
This position will be located in Celebration, FL.
This is a Full-Time position.
Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.
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From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!
The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…
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