Creative Strategy Director - Game Publishing

3 Weeks ago • 7 Years + • Marketing

About the job

Job Description

The Creative Strategy Director at Snail Games USA will lead creative production for a diverse portfolio of game titles. Key responsibilities include defining the overarching marketing vision, developing marketing strategies for game releases, overseeing the production of promotional materials (trailers, videos, etc.), and leading a team of designers and editors. This role requires collaboration with product managers, developers, and international partners to ensure compelling campaigns that resonate with audiences worldwide. Success in this position demands strong project management, communication, and leadership skills, along with expertise in visual storytelling and content creation for the gaming industry. The role is crucial for driving player engagement and supporting the growth of Snail Games' game portfolio.
Must have:
  • 7+ years leadership in game publishing
  • Proven track record of successful creative campaigns
  • High-performing creative team management
  • Deep understanding of video game audiences
  • Expertise in visual storytelling & video production
Good to have:
  • Motion graphics, animation tools, gaming engine familiarity
Perks:
  • Health Insurance
  • 401k with company contributions
  • Generous PTO
  • Professional Development Opportunities

Job Overview

Snail Games USA is seeking a visionary and results-driven Creative Strategy Director to lead our creative production efforts across a diverse slate of game titles. This role will be instrumental in defining, overseeing, and executing the creative vision for all marketing and promotional content, ensuring it captures the essence of our games and resonates with audiences worldwide.

The Creative Strategy Director will manage a talented team of designers, editors, and creatives while collaborating closely with cross-functional teams to produce visually stunning, innovative, and sales-driven content. This role is pivotal in delivering the go to market strategy that drives player engagement and supports the growth of our game portfolio.

Key Responsibilities:

Publisher Marketing Strategy

  • Define and maintain the overarching vision for Snail Games marketing content, ensuring it aligns with each game’s unique identity and audience.
  • Develop marketing strategies for game release and publishing and work with cross functional teams to ensure its execution.
  • Oversee the production of trailers, developer diaries, gameplay videos, paid media assets, and other promotional materials.
  • Collaborate with product managers and developers to deeply understand game features and translate them into compelling creative campaigns.

Content Development and Execution

  • Lead the ideation, development, and execution of high-quality creative assets, ensuring alignment with brand guidelines and campaign objectives.
  • Manage the workflow and production schedules of the creative team to meet tight deadlines while maintaining quality.
  • Establish benchmarks for creative excellence, ensuring content consistently exceeds expectations in design and storytelling.

Team Leadership and Collaboration

  • Directly oversee and mentor a team of graphic designers, video editors, and other creative professionals.
  • Foster a collaborative environment that encourages innovation and professional growth.
  • Work closely with the Marketing Director and other departments to integrate creative efforts with broader marketing and community strategies
  • Partner with the international partners to define and execute content strategies that align with overall brand objectives.

Operational Efficiency

  • Optimize team workflows and resource allocation to ensure projects are delivered on time and within budget.
  • Implement processes to evaluate and improve the efficiency of content production.
  • Regularly assess team capacity and recommend adjustments to meet growing demands.

Qualifications

Experience

  • 7+ years of experience in a leadership role, ideally within the gaming publishing industry.
  • Proven track record of delivering creative campaigns for both indie and AAA game titles.
  • Experience managing high-performing creative teams and overseeing multi-faceted content production.

Skills

  • Deep understanding of video game audiences and how to craft content that engages and excites them.
  • Expertise in visual storytelling, video production, and graphic design principles.
  • Strong project management skills, with the ability to manage multiple priorities and deadlines effectively.
  • Excellent communication and leadership skills, with the ability to inspire and guide a team.

Tools and Technology

  • Proficient in industry-standard design and video editing software (e.g., Adobe Creative Suite, Final Cut Pro).
  • Familiarity with motion graphics, animation tools, and gaming engines is a plus.

Benefits

  • Health Insurance: Comprehensive medical, dental, and vision plans.
  • Retirement Plans: 401(k) with company contributions.
  • Paid Time Off: Generous PTO policy including vacation days, sick leave, and paid holidays.
  • Professional Development: Access to training, workshops, and conferences to enhance technical skills and industry knowledge.
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About The Company

Snail Games USA is the leading independent global developer and publisher of digital entertainment. We strive to create the best gameplay experience for gamers by leveraging technology and innovation in all that we do. Our growth and success since 2009 reflect our commitment to continue pushing boundaries and create something truly great. We endeavor to be the premier creators of virtual worlds, designing rich, and engaging experiences for their players.

Progressive, inclusive, and completely cutting edge, Snail Games USA is poised to expand at a rapid rate within the video game industry and we want YOU to be a part of it!

Check out our open roles in Los Angeles, CA: 
https://snail-games-usa-inc.hiringthing.com/

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