CRM Strategy Manager

4 Months ago โ€ข 2 Years + โ€ข Business Development โ€ข Marketing

Job Summary

Job Description

Lead CRM strategy & execution for strategic clients. Manage a team, develop & implement data-driven programs, boost customer retention & loyalty, and build funnels. Requires 2+ years CRM experience, strong communication & leadership skills, analytical skills, and relationship management expertise.
Must have:
  • CRM Strategy
  • Customer Retention
  • Data-Driven Programs
  • Leadership Skills
Good to have:
  • Marketing Degree
  • Programmatic Marketing
  • Direct Marketing
  • Relationship Management
Perks:
  • Team Development
  • Strategic Discussions

Job Details

As a CRM Strategy Manager, you will play a leadership role in developing innovative, data-driven, multi-dimensional strategies and tactics to improve customer and business outcomes for strategic CRM client engagements, and an implementation lead role in helping bring those strategies to life.
You will manage a team of CRM Managers that are each dedicated to a partner and will be a full contributor to the team in applying creativity and intelligence to solve digital CRM transformation issues for the team and the partners.
You will work on a range of projects to develop consumer experience, business, operating, and will assume the role of the partnerโ€™s trusted advisor from ideation to implementation.

What You'll Do

  • Develop and implement CRM programs aligned with core business KPIs, based on customer journey insights.
  • Monitor partner brand performances and take actions to improve KPIs.
  • Coach CRM Managers & Coordinators on planning and delivering CRM strategies to boost customer retention and loyalty.
  • Build and optimize customized funnels for segmented user life cycles.
  • Strengthen relationships with Partners and contribute to strategic CRM discussions with Partners and Aspire management.
  • Create business cases for new engagement opportunities and secure buy-in from key clients and stakeholders.
  • Manage the Dedicated CRM Team and lead multichannel customer journey initiatives to enhance loyalty, retention, personalization, and promotional strategies.
  • Develop reporting and insights to recommend programmatic marketing streams.
  • Lead the evolution of direct marketing practices.
  • Provide weekly/monthly reports on campaign results, customer counts, and financial forecasts.
  • Maintain ongoing relationships with key partners and assist in growing their brands.
  • Engage in strategic discussions to align CRM capabilities with partner visions.
  • Develop team strengths and address weaknesses.
  • Understand the customer life cycle to activate, engage, and retain customers across all marketing channels.
  • Set and evaluate team goals and oversee campaign performance.
  • Collaborate with the VP of Commercial to continuously improve CRM propositions.

What We're Looking For

  • You are dynamic, result-oriented combined with an entrepreneurial mindset.
  • Strong communication skills and you are a team player.
  • BA/BSc. in Marketing or equivalent โ€“ (Advantage).
  • Proven leadership skills, ability to motivate and develop people.
  • Hands-on experience analyzing Retention KPIs, building reports, and synthesizing insights for stakeholders.
  • 2 yearsโ€™ previous experience in a similar role โ€“ a must.
  • Excellent time management and problem-solving skills.
  • Ability to work to a tight deadline and under pressure.
  • Experience in relationship management skills with 3rd party partners.
  • You are responsible, detail-oriented, well organized, independent, able to learn quickly, a multi-tasking master, a team player & have great interpersonal skills!

Company Summary

Aristocrat Interactiveโ€ฏโ€ฏ 

Aristocrat Interactive is Aristocrat Leisure Limitedโ€™s (ASX:ALL) regulated online Real Money Gaming (RMG)โ€ฏbusiness and was formed in 2024 when the Anaxi and NeoGames businesses (Anaxi, NeoGames, Aspire Global, BtoBet, and Pariplay) came together.โ€ฏ The business is an industry leaderโ€ฏin content and technology solutions for online RMG, with a full-service offering that includes content, proprietary technology platforms and a range of value added services across iLottery, iGaming and Online Sports Betting (OSB). 

About Aristocrat

Aristocrat Leisure Limited (ASX: ALL) is a leading gaming content creation company powered by technology to deliver industry-leading casino games together with mobile games and online real money games, collectively entertaining millions of players worldwide, every day. Headquartered in Sydney, Australia, Aristocrat has three operating business units, spanning regulated land-based gaming (Aristocrat Gaming), mobile games publishing (Pixel United) and regulated online real money (Aristocrat Interactive). Our team of over 8,500 people across the globe are united by our company mission to bring joy to life through the power of play.

Our Values

  • All about the Player

  • Talent Unleashed

  • Collective Brilliance

  • Good Business Good Citizen

Travel Expectations

None

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About The Company

Aristocrat Leisure Limited is an ASX20 listed company and one of the worldโ€™s leading providers of gaming solutions. Weโ€™re licensed in over 300 jurisdictions and operate in over 90 countries around the world. Weโ€™re also proud to have a team of over 7000 employees that deliver outstanding results by pushing the boundaries of innovation, creativity and technology each day. We offer a diverse range of products and services including electronic gaming machines, social gaming and casino management systems, but it doesnโ€™t stop there. Despite our global presence and exponential growth, we remain an ideas company at heart that is committed to delivering outstanding results for our customers and players and an unparalleled experience for our employees, who have the opportunity to grow, be inspired and be the best they can be.


Our values of Talent Unleashed, All About the Player, Collective Brilliance and Good Business, Good Citizen guide and inspire us to live our mission of bringing joy to life through the power of play โ€“ every day.  


Come and join us โ€“ letโ€™s play!


๐˜—๐˜ญ๐˜ฆ๐˜ข๐˜ด๐˜ฆ ๐˜ฃ๐˜ฆ ๐˜ข๐˜ญ๐˜ฆ๐˜ณ๐˜ต ๐˜ต๐˜ฐ ๐˜ด๐˜ค๐˜ข๐˜ฎ๐˜ด ๐˜ฐ๐˜ง๐˜ง๐˜ฆ๐˜ณ๐˜ช๐˜ฏ๐˜จ ๐˜ฆ๐˜ฎ๐˜ฑ๐˜ญ๐˜ฐ๐˜บ๐˜ฎ๐˜ฆ๐˜ฏ๐˜ต ๐˜ฐ๐˜ฑ๐˜ฑ๐˜ฐ๐˜ณ๐˜ต๐˜ถ๐˜ฏ๐˜ช๐˜ต๐˜ช๐˜ฆ๐˜ด. ๐˜ˆ๐˜ฏ๐˜บ ๐˜ค๐˜ฐ๐˜ฎ๐˜ฎ๐˜ถ๐˜ฏ๐˜ช๐˜ค๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ต๐˜ฐ ๐˜ค๐˜ข๐˜ฏ๐˜ฅ๐˜ช๐˜ฅ๐˜ข๐˜ต๐˜ฆ๐˜ด ๐˜ณ๐˜ฆ๐˜จ๐˜ข๐˜ณ๐˜ฅ๐˜ช๐˜ฏ๐˜จ ๐˜ฆ๐˜ฎ๐˜ฑ๐˜ญ๐˜ฐ๐˜บ๐˜ฎ๐˜ฆ๐˜ฏ๐˜ต ๐˜ฐ๐˜ฑ๐˜ฑ๐˜ฐ๐˜ณ๐˜ต๐˜ถ๐˜ฏ๐˜ช๐˜ต๐˜ช๐˜ฆ๐˜ด ๐˜ข๐˜ต ๐˜ˆ๐˜ณ๐˜ช๐˜ด๐˜ต๐˜ฐ๐˜ค๐˜ณ๐˜ข๐˜ต ๐˜ฐ๐˜ณ ๐˜ช๐˜ต๐˜ด ๐˜ด๐˜ถ๐˜ฃ๐˜ด๐˜ช๐˜ฅ๐˜ช๐˜ข๐˜ณ๐˜ช๐˜ฆ๐˜ด ๐˜ธ๐˜ช๐˜ญ๐˜ญ ๐˜ค๐˜ฐ๐˜ฎ๐˜ฆ ๐˜ง๐˜ณ๐˜ฐ๐˜ฎ ๐˜ข๐˜ฏ @๐˜ข๐˜ณ๐˜ช๐˜ด๐˜ต๐˜ฐ๐˜ค๐˜ณ๐˜ข๐˜ต.๐˜ค๐˜ฐ๐˜ฎ, @๐˜ฃ๐˜ช๐˜จ๐˜ง๐˜ช๐˜ด๐˜ฉ๐˜จ๐˜ข๐˜ฎ๐˜ฆ๐˜ด.๐˜ค๐˜ฐ๐˜ฎ, @๐˜ฑ๐˜ช๐˜น๐˜ฆ๐˜ญ๐˜ถ๐˜ฏ๐˜ช๐˜ต๐˜ฆ๐˜ฅ.๐˜ค๐˜ฐ๐˜ฎ, ๐˜ฐ๐˜ณ @๐˜ฑ๐˜ณ๐˜ฐ๐˜ฅ๐˜ถ๐˜ค๐˜ต๐˜ฎ๐˜ข๐˜ฅ๐˜ฏ๐˜ฆ๐˜ด๐˜ด.๐˜ค๐˜ฐ๐˜ฎ ๐˜ฆ๐˜ฎ๐˜ข๐˜ช๐˜ญ ๐˜ข๐˜ฅ๐˜ฅ๐˜ณ๐˜ฆ๐˜ด๐˜ด. ๐˜๐˜ณ๐˜ฐ๐˜ฎ ๐˜ต๐˜ช๐˜ฎ๐˜ฆ ๐˜ต๐˜ฐ ๐˜ต๐˜ช๐˜ฎ๐˜ฆ, ๐˜ˆ๐˜ณ๐˜ช๐˜ด๐˜ต๐˜ฐ๐˜ค๐˜ณ๐˜ข๐˜ต ๐˜ฎ๐˜ข๐˜บ ๐˜ถ๐˜ด๐˜ฆ ๐˜ข๐˜ฏ ๐˜ฆ๐˜น๐˜ต๐˜ฆ๐˜ณ๐˜ฏ๐˜ข๐˜ญ ๐˜ข๐˜จ๐˜ฆ๐˜ฏ๐˜ค๐˜บ ๐˜ง๐˜ฐ๐˜ณ ๐˜ณ๐˜ฆ๐˜ค๐˜ณ๐˜ถ๐˜ช๐˜ต๐˜ฎ๐˜ฆ๐˜ฏ๐˜ต ๐˜ฑ๐˜ถ๐˜ณ๐˜ฑ๐˜ฐ๐˜ด๐˜ฆ๐˜ด, ๐˜ฉ๐˜ฐ๐˜ธ๐˜ฆ๐˜ท๐˜ฆ๐˜ณ ๐˜ต๐˜ฉ๐˜ฆ๐˜บ ๐˜ธ๐˜ช๐˜ญ๐˜ญ ๐˜ฏ๐˜ฆ๐˜ท๐˜ฆ๐˜ณ ๐˜ณ๐˜ฆ๐˜ฒ๐˜ถ๐˜ฆ๐˜ด๐˜ต ๐˜ฑ๐˜ข๐˜บ๐˜ฎ๐˜ฆ๐˜ฏ๐˜ต๐˜ด ๐˜ฐ๐˜ง ๐˜ข๐˜ฏ๐˜บ ๐˜ด๐˜ฐ๐˜ณ๐˜ต.

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