Digital Marketing Lead Transport & Logistics
Job Summary
Job Description
As the Digital Marketing Lead for Gojek's Transport & Logistics division in Jakarta, you'll spearhead the development and execution of advanced digital marketing strategies. This leadership role involves overseeing comprehensive marketing campaigns across various digital channels to boost brand visibility, acquire users, and retain customers. You will leverage data analytics, consumer behavior insights, and digital marketing trends to maximize campaign impact and ROI. Collaboration with cross-functional teams and senior stakeholders is crucial to align marketing initiatives with Gojek's business objectives. Responsibilities include developing strategic initiatives for GoRide, GoCar, GoSend, GoCorp, and GoTransit; analyzing market trends and competitor activity; collaborating with cross-functional teams; and leading campaign performance monitoring and optimization. This role demands strong strategic thinking, analytical skills, and excellent communication, requiring experience in managing teams and external agencies.
Must have:
- 9+ years digital marketing experience
- Expertise in Google Ads, Meta, TikTok Ads, Google Analytics, Data Studio
- Strong analytical & strategic thinking skills
- Excellent communication & stakeholder management
- Data-driven decision-making & problem-solving
- Leadership & team management experience
Good to have:
- MBA or advanced certifications
- Indonesian language proficiency
8 skills required
Job Details
About The Role
As the Digital Marketing Lead for Gojek's Transport & Logistics division, based in Jakarta, you will play a pivotal role in formulating and executing advanced digital marketing strategies to drive the growth and market positioning of Gojek in the competitive transport and logistics sector. In this leadership capacity, you will oversee the development and implementation of comprehensive marketing campaigns to enhance brand visibility, drive user acquisition, and foster customer retention across various digital channels. By leveraging your expertise in consumer behaviour, data analytics, and digital marketing trends, you will design and optimize strategies to ensure maximum impact and ROI. Collaborating closely with cross-functional teams and senior stakeholders, you will align marketing initiatives with Gojek's broader business objectives, continuously evaluating and refining campaign performance to deliver measurable results. This role presents a unique opportunity to lead transformative marketing efforts in a high-growth industry, contributing directly to the ongoing success and expansion of Gojek’s Transport & Logistics growth.
What You Will Do
- Develop and refine strategic digital marketing initiatives for GoRide, GoCar, GoSend, GoCorp and GoTransit to drive business growth and customer engagement
- Analyze market trends, customer insights, and competitor activity to identify strategic opportunities and inform long-term marketing plans.
- Collaborate with cross-functional teams, including product, sales, and operations, to align marketing strategies with broader business objectives and priorities.
- Build and maintain strong relationships with key internal stakeholders and external partners to ensure seamless execution and alignment of marketing efforts.
- Provide strategic guidance and leadership to ensure digital marketing campaigns effectively support business goals and deliver measurable results.
- Lead the monitoring and analysis of campaign performance across channels, using data to drive strategic optimizations and improvements.
- Stay at the forefront of industry trends and technological advancements to drive innovation and maintain competitive advantage.
- Contribute to the development of overarching marketing strategies and facilitate cross-functional brainstorming sessions to support business growth initiatives.
What This Role Needs
- 9+ years of experience in digital marketing, with a proven track record of leading strategic initiatives and managing high-impact campaigns.
- Expertise in digital marketing platforms such as Google Ads, Meta, TikTok Ads, Google Analytics, and Data Studio with hands-on experience in campaign management and optimization.
- Strong strategic thinking and analytical skills, with the ability to interpret complex data and derive actionable insights to inform business decisions.
- Excellent communication and stakeholder management skills, with experience working cross-functionally and influencing senior leadership.
- Ability to drive results through a combination of creative thinking, data analysis, and strategic problem-solving.
- A Bachelor’s degree in Marketing, Communications, Business, or a related field; advanced certifications or an MBA is a plus.
- Fluency in English, both written and spoken; proficiency in Indonesian is advantageous.
- Demonstrated experience in leading teams, managing external agencies, and building strong relationships with key internal and external stakeholders
About The Team
At Gojek, our team is made up of diverse individuals from various fields including marketing, business, engineering, product, finance, and design, all collaborating to drive impactful change across Southeast Asia. With team members spread across Indonesia, India, and Singapore, we bring together a wealth of perspectives and expertise to tackle complex challenges. In the Transport and Logistics division, we are deeply focused on keeping the business running seamlessly—fueling growth by solving operational challenges, optimizing supply, and driving demand. From planning and executing high-impact marketing campaigns to running promotions that accelerate revenue, we aim to ensure smooth operations at every level. We play a pivotal role in shaping business strategies that not only drive immediate success but also set the foundation for long-term growth across the broader Gojek market. Our mission is simple: keep the business moving forward, always.
About GoTo Group
GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.
About Gojek
Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.
About GoTo Financial
GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.
GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.
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About The Company
GoTo is the largest technology group in Indonesia, combining on-demand and financial services through the Gojek and GoTo Financial brands. It is the first platform in Southeast Asia to host these two essential use cases in one ecosystem, capturing a majority of Indonesian consumer household expenditure.
GoTo’s mission is to “Empower Progress” by offering an unparalleled selection of goods and services through a comprehensive merchant and partner network and promoting financial inclusion through its leading payments and financial services business.
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