Digital Marketing Specialist

1 Month ago • All levels • Digital Marketing

Job Summary

Job Description

The Digital Marketing Specialist will collaborate with the business development and multimedia design team to acquire new players for mobile games. This role involves planning and managing marketing campaigns, monitoring and optimizing them, and contributing to product decisions. Key responsibilities include developing user acquisition strategies, managing campaigns on platforms like Facebook and Unity, analyzing campaign performance, and providing data-driven input for creative development and marketing automation. The ideal candidate should have some knowledge of user acquisition channels, possess strong analytical skills, be highly motivated, and be a team player with excellent English communication skills.
Must have:
  • Knowledge of user acquisition campaign channels (Facebook, Applovin, Unity).
  • Strong analytical skills and a data-driven mindset are essential.
  • Must be highly motivated, hands-on, and well-organized.
  • Should be a team player capable of adapting to others.
  • Fluency in both written and spoken English is required.
Good to have:
  • Prior experience in digital marketing or related fields is advantageous.
  • A Bachelor’s degree in a quantitative field is beneficial.
  • Passion for games, especially mobile games, is a plus.
Perks:
  • A yearly learning budget for skill development and growth.
  • A monthly fitness bonus for physical activities.
  • Company-provided dinner and drinks on Friday afternoons.

Job Details

THE IDEAL CANDIDATE:

We are looking for a Digital Marketing Specialist to work with our business development and multimedia design team. You will work on the cutting edge of marketing by helping us to acquire new players for our new mobile games in selected markets and test their appeal to audiences. Working with a small team, you will plan and manage marketing campaigns. Monitor and optimize our marketing campaigns and help us make crucial product decisions.

  • Facebook
  • Applovin
  • Unity
  • Google Ads

RESPONSIBILITIES:

  • Work closely with our product teams to develop the best user acquisition and testing strategies

  • Manage, implement, and execute user acquisition campaigns on channels like Facebook, Applovin, Unity and more

  • Analyze and optimize UA campaigns based on internal performance KPIs

  • Provide input and data-driven decisions into creative development

  • Provide input for marketing automation

  • Keep up with industry trends and new UA opportunities

REQUIRED SKILLS:

  • Some knowledge with user acquisition campaign channels such as Facebook, Applovin, Unity and more is a plus

  • Analytical skills and mindset

  • Highly motivated, hands-on and a well-organized work approach

  • A team player that can adapt easily to others

  • Fluency in both written and spoken English.

DESIRABLE SKILLS:

  • Prior experience in the digital marketing industry or any relevant field will be an advantage.

  • Bachelor’s degree in a quantitative field

  • Passion for games, especially mobile games

YOUR BENEFITS:

  • Training Budget: We believe in learning. You’ll get a yearly learning budget to spend on any form of learning that will help you develop your skills and grow in your role.

  • Health & Fitness Bonus: We provide a monthly fitness bonus. Enjoy your time outside the office by picking the activity that suits you.

  • Friday Celebrations: Company-provided dinner and drinks on Friday afternoons


HOW TO APPLY:

We are an international studio, so don’t forget to send in your application in English. Although it is not mandatory, we always appreciate a cover letter stating your motivation to join us. hello@truemythgames.com

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About The Company

We are a dedicated team of developers, designers, artists, programmers, and most importantly gaming enthusiasts. We believe by having the player in the center of every action we do, is the only way to create truly unique and immersive experiences. Our obsession for great gameplay is the key. TrueMyth Games take the gameplay to the next level.

Limassol, Limassol, Cyprus (On-Site)

Limassol, Limassol, Cyprus (On-Site)

Limassol, Limassol, Cyprus (On-Site)

Limassol, Limassol, Cyprus (On-Site)

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