Director of B2C Marketing
Job Summary
Job Description
The Director of B2C Marketing at Xsolla will develop and execute integrated go-to-market strategies for new solution launches. This role involves creating and managing consumer-focused campaigns across various channels (advertising, CRM, digital activations, brand campaigns, and industry events). Responsibilities include collaborating with internal teams (design, advertising, product, PR, analytics) to deliver integrated campaigns, optimizing results to decrease costs, managing budgets, and reporting on key metrics (customer acquisition, conversion rates, engagement, satisfaction, and renewals). The ideal candidate possesses strong experience in the video game industry, integrated marketing, and consumer brand building, along with proficiency in project management platforms and analytical tools.
Must have:
- 5-8 years marketing experience
- Video game industry experience
- Integrated marketing expertise
- Strong analytical skills
- Budget management
- Leadership experience
Good to have:
- MBA
- Experience with entrepreneurial/global companies
Perks:
- 100% company-paid medical, dental, and vision
- Unlimited Flexible Time Off
- 14 paid holidays
- 401k with 4% company match
- Personalized career roadmap
- Professional development opportunities
8 skills required
Job Details
ABOUT US
At Xsolla, we believe that great games begin as ideas, driven by the curiosity, dedication, and grit of creators around the world. Our mission is to empower these visionaries by providing the support and resources they need to bring their games to life. We are committed to leveling the playing field, ensuring that every creator has the opportunity to share their passion with the world.
Headquartered in Los Angeles, with offices in Berlin, Seoul, and beyond, we partner with industry leaders like Valve, Twitch, and Ubisoft to clear the paths for innovation in gaming. Our global reach spans over 200 geographies, offering more than 700 payment methods in 130+ currencies.
Longevity Opportunity Vision Enjoy the game!
At Xsolla we believe in bringing opportunities together for our partners and players around the world. We have the tools and services to solve the inherent challenges of funding, launching, monetizing, distributing and marketing for video game developers.
ABOUT THIS ROLE:
As the Director of B2C Marketing, you will use your planning, strategic thinking, content creation, execution and analytical skills to help the company profitably grow through creation of integrated go-to-market plans with the aim of providing new marketing and
distribution channels for our video game development partners. You will be integral in planning, creating and executing the production of our consumer focused solution launches, delivery of our experiential marketing projects, curating experiences and creating content highlighting our core values and product suite, and working with our business development team to present our offerings to prospective and existing partners. You will take ownership of campaigns, with direct supervision from the Chief Marketing &
Growth Officer, and work alongside the Experiential, Regional and Product Marketing teams in a group effort to execute the larger Xsolla Marketing strategy. This role is based in the Xsolla Global Headquarters Los Angeles, California office.
Core Job Functions/Responsibilities:
- Create go-to-market strategies for our new solution launches
- Integrate and execute with advertising, CRM (Email campaigns), digital activations online, brand campaigns and industry events
- Support internal marketing team in each of our regions for key initiatives to be activated across all marketing content platforms
- Document, deliver, report and measure the effectiveness of our marketing campaigns
- Work with our internal design, advertising, product, public relations and analytics teams to deliver integrated campaigns to acquire and retain game users within the Xsolla ecosystem
- Optimize results in an effort to decrease costs per activations
- Deliver within the allocated marketing budget for campaigns and with our regional teams around the world
- Develop and measure key metrics around the business including customer acquisition, conversion rates, engagement rates, satisfaction and renewal rates
Knowledge/Expertise/Education:
- Required:
- Bachelor’s degree in Marketing, Design, Business, or a related field
- 5-8+ years of well-rounded marketing or business development experience in positions of increasing responsibility as well as 5+ years of experience in a leadership role
- Demonstrated experience in the video-game industry and deep understanding of end-to-end product cycles and needs of businesses in the ecosystem
- Thorough knowledge of integrated marketing principles, brand, product and service management, sales and business development; along with a demonstrated track record of success and performance
- Experience using key project management platforms including Jira, Atlassian, Google
- Analytics, Slack, Salesforce (Pardot and Marketing Cloud) and Google Suite
- Strong consumer brand and marketing experience identifying opportunities within the gaming and/or fintech industries, from lead generation to forecasting, utilizing digital marketing campaigns (end-to-end) to convert, nurture and build life-long advocates as partners/clients
- Ability to understand changing market dynamics, translating them into actionable strategies to achieve company objectives
- Ability to travel based on need. 10-20% for domestic and international travel.
- Preferred:
- Flexibility, compassion, communicative, transparency, ownership
- Experience with an entrepreneurial organization
- Experience with a global company
- MBA
At Xsolla, we are passionate about providing a conducive environment for our team to thrive personally and professionally. Our comprehensive Benefits Program caters to the physical, mental, and emotional well-being of our full-time employees and their families. This includes 100% company-paid medical, dental, and vision plans, disability and life insurance, chiropractic coverage, flexible spending accounts, and a fully vested 401(k) retirement plan with a 4% company match from the start date.
Understanding the detrimental effects of burnout, we offer unlimited Flexible Time Off and 14 paid holidays each year. Personal and professional development is a cornerstone of our ethos at Xsolla. Each employee has a personalized career roadmap, developed in partnership with their manager, aligning individual and company goals. We support this growth through in-house training, independent study, conference attendance, and higher education opportunities.
ABOUT XSOLLA:
Xsolla is a global leader in video game commerce, established in 2005. Our mission is to simplify the complexities of global distribution, marketing, and monetization in the gaming industry. Headquartered in Los Angeles, California, with offices worldwide, we support major gaming titles and partners. Our deep commitment to gaming's blend of technology and artistry drives our continuous innovation and dedication to our partners' success.
PHYSICAL DEMANDS:
The role involves typical office activities such as sitting, standing, bending, lifting, and moving intermittently during working hours. These requirements can be met with or without reasonable accommodations. The responsibilities of this position are dynamic and may evolve to align with the organization's goals and objectives.
Xsolla is committed to ensuring the privacy and security of all information collected during hiring. Please direct any inquiries regarding GDPR or CCPA to careers@xsolla.com.
Longevity Opportunity Vision Enjoy the game!
By submitting the following job application form, you consent to Xsolla processing your data for career-related inquiries and potential employment opportunities. We process your data in accordance with this Xsolla Privacy Notice for Job Applicants. Please direct any inquiries regarding your data privacy to careers@xsolla.com.
Benefits:
We are passionate about fostering a supportive environment for our team, so we prioritize the physical, mental, and emotional well-being of our employees and their families through a comprehensive Benefits Program. This includes 100% company-paid medical, dental, and vision plans, unlimited Flexible Time Off, and a personalized career roadmap for each employee. By investing in professional development through training and educational opportunities, we ensure that our team thrives both personally and professionally. Together, we’re not just building a business; we’re cultivating a community that values creativity, collaboration, and the transformative power of play.
By submitting the following job application form, you consent to Xsolla processing your data for career-related inquiries and potential employment opportunities. We process your data in accordance with this Xsolla Privacy Notice for Job Applicants. Please direct any inquiries regarding your data privacy to careers@xsolla.com.
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About The Company
Xsolla's video game business engine helps game developers and publishers operate more efficiently and sell more games. Serving only the video game industry, Xsolla caters to businesses from indie to enterprise, with solutions that solve the complexities of distribution, marketing, and monetization so developers, publishers, and platform partners. Our goal is to increase your audience, sales and revenue.
Headquartered in Los Angeles, with offices worldwide, Xsolla operates as a merchant and seller of record for major gaming entities like Valve, Twitch, Ubisoft, Epic Games, and PUBG Corporation.
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