Director of Digital Advertising

Job Description:

Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern! We want you to use your skills to push one of the fastest-growing companies in the US to the top of the list.

Pattern is the premier partner for global ecommerce acceleration and is headquartered in Utah's Silicon Slopes tech hub—with offices in Asia, Australia, Europe, the Middle East, and North America. Valued at $2 billion, Pattern has been named one of the fastest growing tech companies in North America by Deloitte and one of best-led companies in America by Inc. More than 100 global brands—like Nestle, Sylvania, Kong, Panasonic, Sorel, Skullcandy, and Popsockets—rely on Pattern's global ecommerce acceleration platform to scale their business around the world. We place employee experience at the center of our business model and have been recognized as one of America's Most Loved Workplaces®.

The Director of Digital Advertising position leads an experienced team to drive growth for Pattern and its partners. This role manages the digital advertising efforts for our partners’ brands and Pattern-owned brands across Amazon, Walmart, Target, and several other platforms. This role works closely with the Brand Management team to build strategies and execution plans to generate incremental growth and to reach the broadest and most relevant audiences. The person in this role is responsible for supporting multiple senior stakeholders within the business as well as representing Pattern externally to our top clients. This is a full time role that works a hybrid schedule (three days in office each week) base in our beautiful Lehi, Utah office. 

Frequently Asked Questions

What is a day in the life of a Director of Digital Advertising?

• Lead technology development by identifying key product enhancements and serve as the business lead in requirements development, design, and UAT efforts

• Collaborate with partners or leadership to determine the goals of digital advertising projects and develop plans to meet them

• Lead brainstorming sessions with team members to cultivate ideas for new digital advertising campaign concepts, including content and design elements

• Oversee brand relationships from a digital advertising perspective and lead all digital advertising performance presentations to partner executives

• Serve as the subject matter expert for Amazon search optimization for partners

• Drive growth within Pattern’s portfolio brands, including launching brands into new markets or marketplaces 

• Oversee all budget and reporting for performance marketing across Amazon, Walmart, Target, Ebay, etc.

• Manage, mentor and grow our existing ads team to ensure best practices and Pattern values are followed and maintained

What will I need to thrive in this role?

• Bachelor’s degree in Marketing, Business, or a related program

• 5+ years experience in team building/development

• 7+ years experience in the world of multichannel or online marketing, managing Paid Media campaigns

• Strong all-around knowledge of the digital advertising mix with working knowledge of Amazon, Walmart, Target, and other ecommerce platforms

• Ability to succinctly synthesize and deliver back marketing metrics, overall performance correlation, and comprehensive marketing strategies to reach partner objectives

• Experience with top tier advertising/digital marketing technologies (Pacvue, Quartile, etc.)

What does high performance look like?

• You are agile and experimental, bringing new ideas and moving fast to achieve goals.

• You are self-driven, organized, and proactive, with high ethical standards.

• You love web analytics, attribution models, and are up to speed on all the latest trends.

• You follow through with all assignments in a timely manner.

• You give 100% to all tasks and projects you are given.

• You take full ownership of your projects and follow through to completion.

What is my potential for career growth?

You will learn valuable skills in Amazon Ads, leadership, and marketplace strategy, as well as build relationships with department leaders at Pattern and brand executives. These skills and relationships can lead to career advancement within the company. We are passionate about developing our amazing talent and providing excellent opportunities for career growth within Pattern.

What does success look like in the first 30, 60, 90 days?

• 30 Days - You have your team schedule and structure established with regular 1:1s, you build strong relationships with team members, brand managers, and 1P brand partners.

• 60 Days - You hold regular strategy sessions to share valuable suggestions with 1P brand partners.

• 90 Days - You build and execute successful ad strategies and understand the nuances of your 1P brands’ advertising needs.

What is the team like?

• The Digital Advertising team will report to you and you will report to the VP of Advertising. This team is data-driven and results-oriented. You will collaborate regularly with members of your team and work across departments to implement actionable solutions. 

Sounds great! What’s the company culture?

We are looking for individuals who are:

• Game Changers- A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes.

• Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.

• Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner’s expectations and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.

• Team of Doers- Someone who is a part of a team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.

What is the hiring process?

• An initial phone interview with Pattern’s talent acquisition team

• A video interview with the hiring manager

• Onsite interviews with a group of department leaders

• Reference calls

• Executive review

• Offer

How can I stand out as an applicant?

• Be prepared to talk about professional accomplishments with specific data to quantify examples

• Be ready to talk about how you can add value and be the best addition to the team

• Focus on mentioning how you would make a difference at Pattern

• Be prepared to talk about any side projects related to data and analytics

Why should I work at Pattern?

Pattern offers big opportunities to make a difference in the ecommerce accelerator industry! We are a company full of talented industry experts that evolves quickly and often, we set big goals and work tirelessly to achieve them, and we love our Pattern family. We also believe in having fun and balancing our lives, so we offer awesome benefits that include

• Unlimited PTO

• Paid Holidays

• Onsite Fitness Center

• Company Paid Life Insurance

• Casual Dress Code

• Competitive Pay

• Health, Vision, and Dental Insurance

• 401(k)

Pattern provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability, status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. 

Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.