Play Communications and Marketing Manager

1 Hour ago • 3-5 Years

About the job

SummaryBy Outscal

This role requires 3-5 years of communications and marketing experience, strong writing and editing skills, and a deep understanding of Magic: The Gathering play programs. You'll develop marketing strategies, lead campaign execution, and analyze campaign results. Passion for gaming and a strong understanding of voice and tone are essential.

At Wizards of the Coast, we connect people around the world through play and imagination. From our genre-defining games like Magic: The Gathering® and Dungeons & Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That’s where you come in!

 

We are seeking a Play Communications and Marketing Manager to show and tell the multiverse about all the outstanding things Magic: The Gathering’s play programs ecosystem has to offer. The Play Communications and Marketing Manager is responsible for managing our play-focused messaging, marketing and communications calendars and planning, as well as guiding players through meaningful moments as they relate to Magic play programs. You’ll be a key member of the play team, an advisor to other teams, and a font of knowledge about all the ways our fans play Magic.


The Magic Play Team is responsible for all of our play programs, in store and out of store, from Commander Parties and Standard Showdown to our Competitive Play System. This role is an integral part of the team and reports to the Director of Play Programs.

 

What You'll Do:

  • Develop and maintain a robust knowledge of our Play Programs and the various ways that our fans play Magic.

  • Craft compelling and informative player-facing communications for play-related announcements and updates.
  • Craft comprehensive marketing strategies for our play programs, including positioning statements, marketing beats, and campaign briefs
  • Identify and mitigate communications concerns as they emerge.
  • Monitor and address player sentiment to help foster safe, vibrant, and welcoming play spaces.
  • Lead tactical execution of play program marketing and communications campaigns, inspiring teams to develop creative centers, marketing assets, and channel approaches.
  • Evaluate and communicate critical metrics across campaigns, maintaining up-to-date reports of key success metrics.
  • Work with Consumer Insights and Business Intelligence teams to analyze campaign results as well as identify trends, opportunities, and points of innovation.
     

What You'll Bring:

  • 3-5 years of communications and marketing experience.

  • A consistent track record of leading, delivering, and analyzing marketing campaigns.
  • Strong writing and editing ability.
  • Creativity, passion, and enthusiasm for communications and marketing.
  • Experience in working with large, cross-functional teams while fostering a culture of empowerment where teams achieve together by bringing their best and authentic selves to work
  • Understanding of voice, tone, and other buzzwords for how we speak to our fans—from the most serious topics to the lighthearted and fun!
  • Knowledge of and curiosity about the gaming and entertainment industry, culture trends, marketing innovations, and enthusiasm for research and continued learning
     

Compensation Range, Currency USD:

  • Starting Pay Range: $85,780
  • Pay Range End: $149,000

 

In compliance with local law, we are disclosing the compensation range for this role. The range listed is just one component of Wizards of the Coast’s total compensation package for employees. Employees may also be eligible for annual and long-term incentives. In addition, Wizards of the Coast provides a variety of benefits to employees. Here’s a look at what your benefits package may include: Medical, Dental & Vision Insurance, Paid Vacation Time & Holidays, Generous 401(k) match, Paid Parental Leave, Volunteer Program, Employee Giving & Matching Gifts Programs, Tuition Reimbursement, Product Discounts, and more.

 

Wizards is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

 

 

We are an Equal Opportunity / Affirmative Action Employer

The above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.

 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and need to request an accommodation, please let your recruiter or coordinator know.

 

 

#Wizards

$85.8K - $149.0K/yr (Outscal est.)
$117.4K/yr avg.
Renton, Washington, United States

About The Company

Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.

England, United Kingdom (On-Site)

New South Wales, Australia (On-Site)

Washington, United States (On-Site)

Washington, United States (On-Site)

Washington, United States (On-Site)

Quebec, Canada (On-Site)

Quebec, Canada (On-Site)

Quebec, Canada (On-Site)

View All Jobs

Similar Jobs

Netflix - Marketing Manager - Nordics

Stockholm County, Sweden (On-Site)

Netflix - Product Marketing Manager, Programmatic - Ads Marketing

Los Angeles, California, United States Of America • New York, New York, United States Of America (On-Site)

Discord - Senior Product Marketing Manager, Developers

San Francisco, Ca Or U. (Remote)

Discord - Product Marketing Manager, Consumer

San Francisco, Ca Or U. (Remote)

Scopely - Performance Marketing Manager II

Mexico City, Mexico (Hybrid)

Tencent - Senior Marketing Manager I

Guangdong Province, China (On-Site)

Similar Skill Jobs

Valve corporation - Industrial Designer

Washington, United States (On-Site)

Valve corporation - Steam Partner Technical Account Manager

Washington, United States (On-Site)

Valve corporation - Business Development
Steam Team

Washington, United States (On-Site)

Netflix - Account Manager - Korea

Seoul, Korea, Republic Of (On-Site)

Starkflow - SAP ABAP Developer

India (Remote)

Netflix - Manager, FS&A, Ads Revenue & Yield Analytics, APAC

Seoul, Korea, Republic Of (On-Site)

Warner Bros. Games - Technical Advertising Operations Manager EMEA

England, United Kingdom (On-Site)

Netflix - UI Engineer L5 - UI Component Library & Lifecycle

Masovian Voivodeship, Poland (On-Site)

Netflix - Senior Product Designer, Tudum

United States (Remote)

Jobs in Renton, Washington, United States

Valve corporation - Steam Database Administrator

Washington, United States (On-Site)

Valve corporation - Steam Software Engineer

Washington, United States (On-Site)

Valve corporation - Design
Visual & User Experience

Washington, United States (On-Site)

Valve corporation - Mechanical Engineer

Washington, United States (On-Site)

Valve corporation - Software Engineer for HW

Washington, United States (On-Site)

Valve corporation - Industrial Designer

Washington, United States (On-Site)

Valve corporation - Electrical Engineer

Washington, United States (On-Site)

Valve corporation - Game Development Software Engineer

Washington, United States (On-Site)

Valve corporation - Level Designer

Washington, United States (On-Site)

Valve corporation - Accounting Professional

Washington, United States (On-Site)

Marketing Jobs

Nexters - UA Team Lead (web)

Almaty Region, Kazakhstan (Remote)

Nexters - General manager

Armenia (Remote)

Nexters - Data Engineer

Almaty Region, Kazakhstan (Remote)

Easygo - Communications Specialist

Victoria, Australia (On-Site)

Netflix - Art & Print Producer - Korea

Seoul, Korea, Republic Of (On-Site)

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug