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Lifecycle Marketing Supervisor (Associate Manager)

Karnataka, India (On-site)

Lifecycle Marketing Supervisor (Associate Manager)

14 Hours ago • 3-5 Years • Marketing

About the job

8 skills required for this role

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html

sql

user-retention

alphabeta-testing

onboarding-process

creative-writing

cross-functional

talent-acquisition

Job Description

As a Lifecycle Marketing Supervisor (Associate Manager) at Zynga, you'll manage a team of Lifecycle Specialists, own specific game genres, and drive annual growth targets. Responsibilities include developing execution plans, managing team goals, overseeing day-to-day tasks, solving problems for LCM Specialists (template setup, segmentation, campaign deployment, A/B testing, reporting), planning and analyzing A/B tests, identifying key user segments, collaborating cross-functionally, leading post-campaign reporting, and implementing best practices. You'll focus on optimizing user retention, engagement, and conversion rates, using email, push, SMS, and other channels. The role demands strong analytical skills, data-driven decision-making, and excellent communication.

Must have:

3+ years CRM/Lifecycle Marketing (B2C)
1+ year managerial experience
HTML, SQL, CMS (Braze/Leanplum/Moengage)
Email, Push, SMS, IAMs expertise
A/B testing and campaign optimization
Data-driven decision making
Excellent communication & project management

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Who We Are:

Zynga is a global leader in interactive entertainment with a mission to connect the world through games and a wholly-owned subsidiary of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). With massive global reach in more than 175 countries and regions, the combined diverse portfolio of popular game franchises has been downloaded more than 6 billion times on mobile, including Star Wars™: Hunters, CSR Racing™, Dragon City, Empires & Puzzles™, FarmVille™, Golf Rival™, Hair Challenge™, Harry Potter: Puzzles & Spells™, High Heels!™, Merge Dragons!™, Merge Magic!™, Monster Legends, Toon Blast™, Top Eleven, Toy Blast™, Two Dots, Words With Friends™, and Zynga Poker™.Founded in 2007, Zynga is headquartered in California with locations in North America, Europe, and Asia. For more information, visit www.zynga.com or follow Zynga on Twitter, Instagram, Facebook, or the Zynga blog

Position Overview

As an LCM Supervisor, you will be responsible to plan and optimize Lifecycle Programs to drive Customer Engagement and User Retention across multiple games and genres. This position requires you to be data-driven, and focus on automation, optimization, and implementation of LCM best practices. You will be a Lifecycle Team representative in cross-functional and strategy meetings and set team objectives in line with the BU objectives.

What You'll do

Manage a team of Lifecycle Specialists.
Take ownership of specific game genres and business verticals, driving annual growth targets.
Develop execution plans of the broader strategies for owned games.
Manage team goals, ensuring roadmap completion through effective people management.
Monitor day-to-day tasks to ensure timely execution of LCM initiatives, playing a crucial role in team efficiency.
Serve as the primary problem solver for LCM Specialists, including tasks like overseeing template setup, audience segmentation, campaign deployment, A/B testing, and reporting.
Plan and analyze A/B tests to enhance retention, engagement, conversion rate, and customer loyalty.
Identify key user segments for targeted programs to maximize ROI and impact KPIs.
Collaborate cross-functionally with Production, Product, Marketing, Analytics, and Support teams to craft personalized customer journeys.
Lead post-campaign reporting, fostering transparency with stakeholders.
Document, QA, launch, and measure both evergreen and experimental campaigns, establishing a scalable, repeatable optimization process
Implementation of best practices for sustained channel health.
Be analytical, critical, and offer data driven recommendations.

What you Bring

Bachelor’s degree
3+ years of relevant experience in CRM or Lifecycle Marketing roles (B2C only)
1+ years of managerial experience
Technical knowledge of HTML, SQL, and Content Management Systems like Braze/Leanplum/Moengage. CMS Tool integration experience is preferred
Must have experience in warming up new IPs and monitoring domain reputation
Technical knowledge of Email, Push, SMS, and IAMs – deliverability, optimization, and best practices.
Self-starter with ability to thrive under pressure in a fast-paced environment
Strong communication, copywriting, organizational and project management skills
Attention to detail
Team-first attitude
Passion for games

What We Offer You

Zynga offers a world-class benefits package that helps support and balance the needs of our teams. To find out more about our benefits, visit the Zynga Benefits

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at accommodationrequest@zynga.com to request any accommodations or for support related to your application for an open position.

Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others. Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel. Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage. Zynga’s in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).

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