Marketing Coordinator, Consumer Products

4 Weeks ago • 1-2 Years • Marketing

Job Summary

Job Description

The Marketing Coordinator, Product Development, Consumer Products will manage global consumer product marketing submissions for Mattel brands. Responsibilities include brand guardianship for licensed product marketing, managing approvals in the Product Approvals system, providing support and solutions to licensees, collaborating with regional creative teams to reflect regional strategies, and contributing ideas to improve team workflows. This role requires coordinating marketing programs across various brands, categories, and regions, ensuring timely feedback and adherence to creative direction.
Must have:
  • 1-2 years experience in licensed consumer products
  • Fluent English (Spanish a plus)
  • Organized, multitasking skills
  • Excellent communication (written & verbal)
  • Proficient in MS365 (Teams, Outlook, Word, Excel, PowerPoint)
Good to have:
  • Background in creative design, marketing communication or product development
  • Experience in Brand Comply or similar systems
  • Operations experience
  • Process Improvement experience

Job Details

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team

The Global Franchise Product Development team delivers knowledgeable, efficient and timely review of licensed product to protect our brands and facilitate our growth. We work in partnership with the Regional CP Creative and CP Commercial teams to execute regional creative direction and regional business needs during the product development process.

Job Description

The Opportunity: 

The Marketing Coordinator, Product Development, Consumer Products will coordinate and process global consumer product marketing submissions for Mattel brands. The opportunity spans marketing programs being developed across all our fantastic brands, a breadth of categories and multiple regions across the world. This includes providing feedback in the required amount of time, working with our Global Creative teams to reflect their creative direction on marketing submissions and working with licensees to find solutions to issues while supporting them on how to use the product approval system.

What Your Impact Will Be: 

  • Being brand guardian for licensed product marketing from concept through to the final program.
  • Daily management of marketing approvals and development in our Product Approvals system.
  • Provide support and solutions to licensees on their development and on how to use our Product Approvals system.
  • Work in collaboration with Regional CP creative designers and category managers to reflect regional strategy in marketing.
  • Contributing knowledge, ideas and solutions to the Global Franchise Creative team to improve the way they work.

Qualifications

What We’re Looking For:

  • 1-2 years relevant experience in licensed consumer products
  • Fluent written & verbal English language skills; Spanish and additional languages an asset
  • Must be extremely organized and adept at multi-tasking
  • Excellent communication skills, verbal and written
  • Motivated, enthusiastic, and eager to learn
  • Proficiency in MS365 Teams, Outlook, Word, Excel and PowerPoint
  • Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

Preferred:

  • Background in creative design, marketing communication or product development
  • Experience in Brand Comply or other partner management systems
  • Operations experience
  • Process Improvement

Additional Information

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

  • We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
  • We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
  • We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Mattel Investor Highlights

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About The Company

We empower generations to explore the wonder of childhood and reach their full potential.


We treat play as if the future depends on it — because it does. Play is our language, and we speak to our consumers authentically by representing the world as they see and imagine it.


Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Monster High and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies.

Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies.


Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators.

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