Manager - Social Media
Job Summary
Job Description
The Social Media & Community Engagement Manager will lead and grow CleverTap's B2B social media presence, primarily focusing on LinkedIn. This role involves executing social media strategies, building brand influence, engaging with audiences, and converting content into measurable business outcomes. Responsibilities include planning campaigns, managing communities through webinars and user groups, creating B2B content, and collaborating with internal and external teams. The manager will also lead influencer partnerships, run campaigns for lead generation, analyze performance, and align social efforts with marketing campaigns. The role demands a strong understanding of social media trends, analytics, and the ability to manage brand reputation proactively.
Must have:
- 6-8 years of B2B social media experience
- Bachelor's degree in Marketing or related field
- Excellent written and verbal communication skills
- Proven ability to drive organic follower growth
- Proficient with social media tools and analytics
- Skilled in building and engaging online communities
- Results-driven with experience in generating leads
- Creative thinker with a strong eye for content
- Analytical and metrics-focused
- Highly organized with strong project management skills
- Team player who embraces feedback
Good to have:
- Experience in high-growth startups
- Knowledge of digital marketing channels
- Exposure to influencer programs
- Familiarity with secondary platforms
- MBA or advanced degree
6 skills required
Job Details
About the Role :
We’re seeking a self-driven, data-focused Social Media & Community Engagement Manager to lead and grow CleverTap’s B2B social presence starting with LinkedIn. This role calls for expertise in building brand influence, growing audiences, and turning content into measurable business impact.
What will you do : - Own and execute CleverTap’s social media strategy with a primary focus on LinkedIn, including leadership profiles. - Plan and optimize campaigns to maintain a consistent brand voice and drive engagement. - Build and nurture follower and customer communities through initiatives like webinars, AMAs, and user groups. - Create and collaborate on high-impact B2B content with writers, designers, and agencies. - Write and refine social copy, visuals, and video content for brand alignment and platform fit. - Lead influencer and thought leader partnerships to amplify reach and credibility. - Run goal-driven campaigns to generate leads, grow pipeline, and drive conversions. - Test CTAs, formats, and content types to maximize performance; track and report key outcomes. - Work cross-functionally to align social efforts with larger marketing campaigns and product launches. - Stay current on trends, platform updates, and industry news to keep content relevant and engaging. - Trend-jack timely conversations and monitor brand sentiment to manage reputation proactively. - Set KPIs, analyze performance, and optimize based on data insights. - Use analytics tools (e.g., Sprout, Hootsuite, Google Analytics) to report monthly, quarterly, and annually. - Expand to secondary channels like YouTube and Reddit once LinkedIn success is established.
What we are looking for :
Must have: - 6–8 years of B2B social media and community management experience, with a track record of successful LinkedIn campaigns. - Bachelor's degree in Marketing, Communications, Journalism, or a related field. - Excellent written and verbal communication skills in English. - Proven ability to manage social platforms and drive organic follower growth. - Proficient with social media tools, analytics dashboards, and LinkedIn Ads Manager. - Skilled in building and engaging active online communities. - Results-driven with experience generating demo requests or pipeline via social. - Creative thinker with a strong eye for compelling content. - Analytical and metrics-focused—well-versed in CTR, engagement, conversions, and follower growth. - Highly organised, with strong project management and collaboration skills. - Team player who embraces feedback and values diverse perspectives.
Good to have: - Experience in high-growth startups or managing global social media presence. - Knowledge of digital marketing channels including paid social, SEO, email, and event marketing. - Exposure to influencer programs or brand ambassador initiatives. - Familiarity with secondary platforms like YouTube and Reddit. - MBA or advanced degree in Marketing or Communications.
Measures of Success : - LinkedIn Growth: Increased followers, engagement, and conversions. - Community Engagement: Stronger advocacy and referral activity. - Brand Visibility: High-impact thought leadership and reach. - Influencer Impact: Campaigns driving measurable business results. - Marketing Alignment: Contributing to leads and pipeline. - Operational Efficiency: Timely content delivery and actionable reporting.
Who will you report to: Director, Digital Marketing
Why Join Us? - Be part of a company that values impact and results. - Ownership of high-visibility social media channels. - Shape CleverTap’s brand voice and social presence. - Cross-functional collaboration with content, growth, and leadership teams.
What will you do : - Own and execute CleverTap’s social media strategy with a primary focus on LinkedIn, including leadership profiles. - Plan and optimize campaigns to maintain a consistent brand voice and drive engagement. - Build and nurture follower and customer communities through initiatives like webinars, AMAs, and user groups. - Create and collaborate on high-impact B2B content with writers, designers, and agencies. - Write and refine social copy, visuals, and video content for brand alignment and platform fit. - Lead influencer and thought leader partnerships to amplify reach and credibility. - Run goal-driven campaigns to generate leads, grow pipeline, and drive conversions. - Test CTAs, formats, and content types to maximize performance; track and report key outcomes. - Work cross-functionally to align social efforts with larger marketing campaigns and product launches. - Stay current on trends, platform updates, and industry news to keep content relevant and engaging. - Trend-jack timely conversations and monitor brand sentiment to manage reputation proactively. - Set KPIs, analyze performance, and optimize based on data insights. - Use analytics tools (e.g., Sprout, Hootsuite, Google Analytics) to report monthly, quarterly, and annually. - Expand to secondary channels like YouTube and Reddit once LinkedIn success is established.
What we are looking for :
Must have: - 6–8 years of B2B social media and community management experience, with a track record of successful LinkedIn campaigns. - Bachelor's degree in Marketing, Communications, Journalism, or a related field. - Excellent written and verbal communication skills in English. - Proven ability to manage social platforms and drive organic follower growth. - Proficient with social media tools, analytics dashboards, and LinkedIn Ads Manager. - Skilled in building and engaging active online communities. - Results-driven with experience generating demo requests or pipeline via social. - Creative thinker with a strong eye for compelling content. - Analytical and metrics-focused—well-versed in CTR, engagement, conversions, and follower growth. - Highly organised, with strong project management and collaboration skills. - Team player who embraces feedback and values diverse perspectives.
Good to have: - Experience in high-growth startups or managing global social media presence. - Knowledge of digital marketing channels including paid social, SEO, email, and event marketing. - Exposure to influencer programs or brand ambassador initiatives. - Familiarity with secondary platforms like YouTube and Reddit. - MBA or advanced degree in Marketing or Communications.
Measures of Success : - LinkedIn Growth: Increased followers, engagement, and conversions. - Community Engagement: Stronger advocacy and referral activity. - Brand Visibility: High-impact thought leadership and reach. - Influencer Impact: Campaigns driving measurable business results. - Marketing Alignment: Contributing to leads and pipeline. - Operational Efficiency: Timely content delivery and actionable reporting.
Who will you report to: Director, Digital Marketing
Why Join Us? - Be part of a company that values impact and results. - Ownership of high-visibility social media channels. - Shape CleverTap’s brand voice and social presence. - Cross-functional collaboration with content, growth, and leadership teams.
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