X/Twitter Social Media Manager
Job Summary
Job Description
Token Metrics is looking for a dynamic X/Twitter Social Media Manager to drive engagement, community building, and brand storytelling on X (formerly Twitter). The role involves owning and growing the company's X presence by creating high-impact, on-brand content, engaging with the community, and leveraging platform trends to boost visibility. The Social Media Manager will contribute to increased user engagement, thought leadership positioning, and awareness in the crypto and fintech space. Key responsibilities include developing and executing a content strategy, creating real-time content, engaging with the community and influencers, collaborating with internal teams, analyzing metrics, and establishing a distinct brand voice. The ideal candidate will have deep knowledge of crypto or trading, exceptional writing skills, and meme fluency, along with experience using social media management tools and understanding analytics.
Must have:
- 3+ years of social media experience focused on X/Twitter
- Deep knowledge of crypto or trading
- Exceptional writing skills and meme fluency
- Experience with social media tools (Sprout Social, Hootsuite, X Pro)
- Strong understanding of social media analytics and KPIs
- Ability to think fast and execute in real time
Good to have:
- Experience in crypto, Web3, or financial services
- Background in journalism, content creation, or community building
2 skills required
Job Details
Token Metrics is seeking a dynamic X/Twitter Social Media Manager – X (formerly Twitter) to drive engagement, community building, and brand storytelling on one of the fastest-moving platforms. You’ll help shape the voice of Token Metrics to a global audience of crypto traders, investors, and enthusiasts.
Job PurposeThe Social Media Manager will own and grow our presence on X/Twitter by creating high-impact, on-brand content, engaging with our community, and leveraging platform trends to boost visibility. Your work will directly contribute to increased user engagement, thought leadership positioning, and awareness across the crypto and fintech space.
Key Responsibilities
- Develop and execute a comprehensive X/Twitter content strategy.
- Create original tweets, threads, and content in real time to ride trends and crypto news cycles.
- Monitor and engage with our community, influencers, and key voices in the industry.
- Collaborate with internal stakeholders (marketing, product, research) to align messaging.
- Analyze metrics and optimize content performance weekly.
- Establish a distinct, authentic brand voice that resonates with the crypto community.
Required Skills and Qualifications
- 3+ years of social media experience, with a strong focus on X/Twitter.
- Demonstrated deep knowledge of crypto or trading.Exceptional writing skills and meme fluency.
- Experience using tools like Sprout Social, Hootsuite, or X Pro.
- Strong understanding of analytics and KPIs for social success.
- Ability to think fast, adapt, and execute in real time, which includes detailed posts on trends daily.
Preferred Qualifications
- Experience in crypto, Web3, or financial services.
- Background in journalism, content creation, or community building.
About Token Metrics
Token Metrics helps crypto investors build profitable portfolios using artificial intelligence-based crypto indices, rankings, and price predictions.
Token Metrics has a diverse set of customers, from retail investors and traders to crypto fund managers, in more than 50 countries.
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