Outscal Logooutscal logo

Manager, Social Media Strategy & Activation

3 Months ago • 10 Years + • Social Media

Job Summary

Job Description

The Manager, Social Media Strategy & Activation at Disney Experiences leads the in-house paid and organic social media team for Consumer Products. This role involves managing multiple social media platforms (Meta, TikTok, Pinterest, Snapchat, YouTube, X), optimizing campaigns based on data insights, and maintaining tech partnerships. Responsibilities include developing and implementing social media strategies, driving social commerce, leading a team, improving internal processes, and spearheading efforts to future-proof digital marketing in the context of privacy changes (like iOS 14.5). The ideal candidate possesses 10+ years of digital marketing experience with a focus on ecommerce, strong analytics skills, and excellent team leadership capabilities.
Must have:
  • 10+ years digital marketing experience
  • Extensive social media platform experience
  • Strong analytics and data analysis skills
  • Team leadership and mentorship
  • Ecommerce experience
  • Understanding of iOS 14.5 and related privacy changes
Good to have:
  • Familiarity with Workfront, JIRA, Smartsheets
  • Marketing, Business, Social Media, Analytics, or Statistics degree
Perks:
  • Health and savings benefits
  • Educational opportunities
  • Disney-specific extras

Job Details

Job Summary:

About the Role & Team

Disney Experiences is looking for a Manager, Social Media Strategy & Activation. Reporting to the Senior Manager, you will lead our Consumer Products in-house paid and organic Social Media team. Being a caring, invested, thoughtful, and supportive manager who helps the team members grow is important to the role. This involves providing continuous support, offering constructive feedback, and fostering an environment that encourages growth and collaboration. Your leadership will be pivotal in nurturing talent and ensuring that each team member reaches their full potential!

We directly manage all paid and organic activity in several Ad Manager platforms, including Meta, TikTok, Pinterest, Snapchat, YouTube, and X. You should be adept at using these tools, have a strong understanding of product data feeds, and have the ability to make informed recommendations on optimization strategies based on comprehensive insights and performance data. In addition to this, you will also be responsible for maintaining and evolving our current tech partnership relationships. This will involve staying up-to-date with the latest trends and updates in each platform, ensuring our strategies remain ground breaking and effective. Your role will be essential in finding opportunities for improvement and implementing standard processes to drive our social media initiatives forward.

You will also play an important leadership and change-agent role in our ongoing digital marketing privacy future-proofing efforts. Technical and strategic understanding of the changes happening across the ecosystem is important, especially iOS 14.5 and any app-related changes that come later on the Google side, and solutions to support it (i.e. Conversions API).

What You Will Do

  • Lead paid/organic social ecommerce strategy for Direct-to-Consumer Retail and drive this forward
  • Manage and lead a team across paid and organic social media for consumer products businesses
  • Support team and influence organization to run using optimal campaign and ad setup, including best practices for product data feeds
  • Continue growth of in-house teams and responsibilities with an eye toward efficiency
  • Owner of social media activation platform suite including future partnership additions
  • Work with our teams to identify and design (or use 3rd party) tools to improve efficiency
  • Partner across teams, organizations, and companies (media partners and agency) to improve overall technical setup and inter-departmental workflow

Required Qualifications & Skills

  • 10+ years digital marketing with ecommerce experience
  • Extensive experience with social media platforms and related tools
  • Understanding of online/offline data including its use in the digital and social space
  • Strong grasp on analytics, measurement, and proper test structures to help coach team on their advanced analysis and testing
  • Familiarity and ability to improve team's use of work management platforms such as Workfront, JIRA, Smartsheets, etc.
  • Comfort with high level of autonomy
  • Can distill very technical details into understandable everyday terms that motivate action through aligned values and goals

Education

  • Four-year college degree or equivalent work experience. Any Marketing, Business, Social Media, Analytics, or Statistics degree/background is a plus.

Additional Information

Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.

#LI-VT1

#DXMedia

#DXMarketing

Similar Jobs

Publicis Groupe - D&A Project Manager Lead

Publicis Groupe

Cundinamarca, Colombia (On-Site)
3 Months ago
PwC - Senior Associate_Java Angular Developer_Data & Analytics_Advisory_PAN India

PwC

Kolkata, West Bengal, India (On-Site)
5 Months ago
Every matrix - Junior MQA

Every matrix

Lviv, Lviv Oblast, Ukraine (Hybrid)
3 Months ago
ION - Technical Consultant - Endur

ION

Dallas, Texas, United States (On-Site)
5 Months ago
The Walt Disney Company - Sr. Software Engineer, Front-end

The Walt Disney Company

Burbank, California, United States (Hybrid)
4 Months ago
STAGE - Marketing Manager - Rajasthan

STAGE

Noida, Uttar Pradesh, India (On-Site)
6 Months ago
Jellyfish - Direct Media Buying Director

Jellyfish

Berlin, Berlin, Germany (Hybrid)
4 Months ago
Desk Expansion - Social Media Manager

Desk Expansion

Sahibzada Ajit Singh Nagar, Punjab, India (Remote)
4 Months ago
WebFX - Jr. Facebook Ads Specialist

WebFX

Harrisburg, Pennsylvania, United States (On-Site)
5 Months ago
Lingo Kids LLC - Global Social Media Manager

Lingo Kids LLC

Madrid, Community Of Madrid, Spain (Hybrid)
4 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

The Walt Disney Company - Technology Project Lead (12-month FTC)

The Walt Disney Company

London, England, United Kingdom (Hybrid)
4 Months ago
PwC - AES SAP PTP-STO Senior Associate  Operate

PwC

Hyderabad, Telangana, India (On-Site)
5 Months ago
Mattel  Inc  - Lead Digital Producer, Future Lab

Mattel Inc

El Segundo, California, United States (On-Site)
3 Months ago
Paytm - Data DevOps - Senior DevOps Engineer

Paytm

Noida, Uttar Pradesh, India (On-Site)
5 Months ago
Illumina - Sr. Dev Ops Engineer - Infrastructure

Illumina

Bengaluru, Karnataka, India (On-Site)
5 Months ago
Saviynt - Senior Product Manager - Integrations

Saviynt

Bengaluru, Karnataka, India (Hybrid)
5 Months ago
Unity - Gestionnaire de Programme Technique Senior/Senior Technical Program Manager

Unity

Montreal, Quebec, Canada (On-Site)
4 Months ago
Koombea - Software Project Manager

Koombea

Mexico (Remote)
5 Months ago
Xsolla - HR Associate (Junior)

Xsolla

Berlin, Berlin, Germany (Hybrid)
6 Months ago
Luxoft - Murex DataMart Developer

Luxoft

New Delhi, Delhi, India (Remote)
3 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Celebration, Florida, United States

Unity - Growth Partnership Manager

Unity

San Francisco, California, United States (On-Site)
5 Months ago
Saviynt - Director, Product Management, Cloud Platform

Saviynt

Los Angeles, California, United States (On-Site)
5 Months ago
Fluence - Vice President Risk Management

Fluence

Houston, Texas, United States (Hybrid)
5 Months ago
Visa - Sr. Product Manager, Sales Tools

Visa

Austin, Texas, United States (On_site)
3 Months ago
Twitch - Business Development Manager

Twitch

Seattle, Washington, United States (On-Site)
4 Months ago
Nintendo - Email Marketing Coordinator

Nintendo

Redmond, Washington, United States (Hybrid)
4 Months ago
PPFA - Summer Policy Intern

PPFA

New York, New York, United States (Hybrid)
5 Months ago
SPECTRAFORCE - Audio Technician

SPECTRAFORCE

San Diego, California, United States (On-Site)
9 Months ago
WongDoody - ASSOCIATE MANAGER, BUSINESS DEVELOPMENT

WongDoody

New York, New York, United States (On-Site)
3 Months ago
CloudHire - US Sales Consultant (Base + Commission)

CloudHire

Charlotte, North Carolina, United States (Hybrid)
5 Months ago

Get notifed when new similar jobs are uploaded

Social Media Jobs

Toaster - Art Director

Toaster

Delhi, India (Hybrid)
5 Months ago
ION - Social Media and Digital Marketing Analyst - 721

ION

Noida, Uttar Pradesh, India (On-Site)
5 Months ago
Publicis Groupe - Publicis Media - Senior Contract Manager (m/w/d)

Publicis Groupe

(Remote)
5 Months ago
The Walt Disney Company - Praktikum im Bereich Digital Marketing & Social Media

The Walt Disney Company

Munich, Bavaria, Germany (On-Site)
3 Months ago
PLAYSTUDIOS - Tetris- Social / Community Manager

PLAYSTUDIOS

Tel Aviv District, Israel (On-Site)
3 Months ago
Impact Theory - Social Media Editor - Lisa Bilyeu & Women of Impact

Impact Theory

West Hollywood, California, United States (On-Site)
5 Months ago
Assembly Media,  Inc  - Associate Creative Director, Copy

Assembly Media, Inc

New York, New York, United States (On-Site)
8 Months ago
Dentsu - Senior Digital Planner

Dentsu

Ho Chi Minh City, Ho Chi Minh City, Vietnam (On-Site)
5 Months ago
Publicis Groupe - Publicis Media - Senior Mediaplanner TV/Video (m/w/d)

Publicis Groupe

(Remote)
5 Months ago
StarApps Studio - Social Media Marketer - B2B SaaS

StarApps Studio

Pune, Maharashtra, India (On-Site)
5 Months ago

Get notifed when new similar jobs are uploaded

About The Company

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…

What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

São Paulo, State Of São Paulo, Brazil (On-Site)

Hong Kong (On-Site)

Île-de-France, France (On-Site)

Île-de-France, France (On-Site)

Île-de-France, France (On-Site)

Île-de-France, France (On-Site)

Serris, Île-de-France, France (On-Site)

Île-de-France, France (On-Site)

Serris, Île-de-France, France (On-Site)

Île-de-France, France (On-Site)

View All Jobs

Get notified when new jobs are added by The Walt Disney Company

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug