Marketing Manager - Brand and Community
Job Summary
Job Description
As Marketing Manager for Brand & Community at DreamSetGo, you'll lead brand strategy, manage communications across all channels (digital, ATL, experiential, PR), and cultivate a thriving community of sports and travel enthusiasts. Key responsibilities include brand positioning, content creation, social media engagement, PR, experiential marketing, and data analysis to optimize campaigns. You'll work to drive sales and build relationships with customers, HNIs, and partners. The ideal candidate possesses 5+ years of marketing experience, preferably in startups, D2C, agencies, or events, and a strong understanding of digital and experiential marketing.
Must have:
- Brand management & positioning
- Community building & social media
- Public relations & reputation management
- Content creation & marketing
- Experiential marketing
- Analytics, insights & reporting
3 skills required
Job Details
About DreamSetGo:
DreamSetGo is a sports travel & experiences platform, from the house of Dream Sports which is a sports technology company with brands such as Dream11, and FanCode in its portfolio. DreamSetGo offers sporting events and player-interaction packages to die-hard fans. From match tickets to stadium tours, from flights to hotels, from VIP hospitality to city tours, from exclusive celebrity meet & greets to digital experiences, and much more; we curate the most fulfilling sports travel and experiences packages exclusively for popular sporting events around the world.
As a Marketing Manager for Brand & Community at DreamSetGo, you will lead the strategic planning for brand DSG and manage all communications for the brand across owned and external communication channels. Your role will also involve growing and managing the DSG community of sports & travel enthusiasts which include our customers, High Net worth Individuals (HNIs) and strategic partners to drive more sales. You will be driving these strategic initiatives across digital channels, ATL media, experiential marketing (events & experiences) and Public Relations (PR). You will need to create a strong culture of analytics & insights to drive strategy, great content to create impact and collaboration within the organisation for a great customer experience.
Key Responsiblities:
- Brand Management & Positioning: Ownership of the brand & clear positioning for our customers. Manage brand & content strategy with a keen bias for execution to drive more sales.
- Community Building & Social Media: Grow and engage our community with great content marketing initiatives.
- Public Relations & Reputation Management: Build relationships, increase coverage and feature opportunities and drive reputation across all channels
- Content creation and marketing: Be a content champion across all communication channels & platforms for DSG and drive higher engagement.
- Experiential marketing: Use events, direct engagement opportunities and partnerships & alliances to engage customers and create new customers for DSG.
- Analytics, insights and reports: Create a strong culture of analytics to optimize and improve efficacy of all initiatives.
Qualifiers:
- 5+ years of experience in Marketing & Brand Management
- Preferred prior experience: Startups, D2C (Consumer Goods / High frequency services), Agencies (Digital / Social / Production), Events & IPs
- Strong drive for effective planning, execution and resourcefulness for problem solving. Growth mindset.
- Robust understanding of the digital marketing, content marketing and experiential marketing
About Dream Sports:
Dream Sports is India’s leading sports technology company with 250 million users, housing brands such as Dream11, the world’s largest fantasy sports platform, FanCode, a premier sports content & commerce platform and DreamSetGo, a sports experiences platform.
Dream Sports is based in Mumbai and has a workforce of close to 1,000 ‘Sportans’. Founded in 2008 by Harsh Jain and Bhavit Sheth, Dream Sports’ vision is to ‘Make Sports Better’ for fans through the confluence of sports and technology.
For more information: https://dreamsports.group/
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About The Company
Dream Sports is India’s leading sports technology company with 20 crore users, housing brands such as Dream11, the world’s largest fantasy sports platform, FanCode, a premier sports content & commerce platform, DreamSetGo, a sports experiences platform and DreamPay, a payment solutions provider. Dream Sports is based in Mumbai and has a workforce of close to 1,000 ‘Sportans’.
Founded in 2008 by Harsh Jain and Bhavit Sheth, Dream Sports’ mission is to ‘Make Sports Better’ for fans through the confluence of sports and technology. Since 2018, Dream Sports has been consistently featured as the only sports tech company in the ‘Great Places to Work’ survey.
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