Marketing Manager, Geo Auto
Job Summary
Job Description
- Bachelor's degree or equivalent experience
- 6+ years product marketing experience
- 3+ years B2B marketing experience
- Cross-functional project management
- Creating marketing materials & strategies
- Driving OEM adoption
- Experience with complex technical products
- Experience managing creative agencies
- Experience working with executive team members
- Project management & go-to-market planning
1 skill required
Job Details
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in product marketing.
- 3 years of Business-to-Business marketing experience, including working with cross-functional teams.
- Experience managing cross-functional or cross-team projects.
Preferred qualifications:
- Experience creating messages for complex, technical and nuanced products and scaling outreach through multiple channels.
- Experience in project management, coordinating marketing activations and go-to-market plans across the team.
- Experience managing creative agencies to create content for and launching Business-to-Business digital marketing programs.
- Experience working with executive members of cross-functional teams to influence outcomes, with excellent leadership and collaborative skills.
- Ability to operate in a dynamic, fast-paced environment and manage multiple projects and stakeholders simultaneously.
About the job
Geo Automotive is dedicated to bringing the best of Google Maps to vehicles and making Google Maps available in as many cars as possible. We believe that by providing optimal navigation capabilities, we can help OEMs build successful driving and navigation experiences that serve their consumers and help keep the roads safe. Our vision is to create a safe and seamless connected experience in every car and be helpful in every drive.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Own Product and Industry Marketing for products within the Geo Auto portfolio, including launching new products in-market in collaboration with cross-functional stakeholders, and developing strategies to grow adoption of existing products.
- Work with cross-functional teams (Product, Sales, UX, Engineering, etc.) to develop the marketing strategy and messaging behind new and existing product innovations to help drive OEM and user adoption.
- Craft announcement materials, videos, event presentations, educational resources to convey the value of these products, and facilitate OEM new vehicle introduction success.
- Help inform the development and future roadmap of new Geo Auto products based on OEM feedback and market insights.
- Work on industry events and secure marketing opportunities for Geo Auto.
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