Performance Marketing Executive

As a Performance Marketing Executive at King, you will be responsible for crafting and executing marketing strategies to drive user acquisition and engagement for our mobile games. The role involves developing and managing performance marketing campaigns across various channels, analyzing campaign performance, and optimizing for key metrics such as cost per install (CPI) and return on ad spend (ROAS). You will collaborate with cross-functional teams, including product, creative, and analytics, to ensure alignment on marketing goals and strategies. A deep understanding of performance marketing channels, data analysis, and A/B testing is essential. The specific responsibilities are yet to be determined (tbc).