Product Marketing Manager

Product Marketing Manager

FitXR is a fitness technology company at the forefront of XR, creating a movement for movement.

Founded in 2016 in a garden shed in the UK, FitXR is now one of the top-downloaded apps on the Meta Quest store, having raised nearly $30m from investors like Maveron, Hiro, and BoostVC.

We offer a diverse range of fitness studios, from boxing workouts with Olympian Nicola Adams to immersive Zumba dance classes. While nothing beats experiencing it firsthand, you can check out a trailer here.

FitXR is available on Meta Quest 2 & 3, with over a million downloads worldwide. We've been featured in Forbes, Empire, T3, Washington Post, Men's Health, GQ, and more. In 2022, FitXR ranked 6th in The Information’s 50 Most Promising Startups.

TLDR

A true swiss army knife, this role will be a critical marketing lead for FitXR, supporting a categorical shift in fitness as we know it today. With ownership in both planning and execution of our omnichannel GTM efforts, and bringing heavy influence to social content, PR, and influencer strategies – the ideal candidate will bring a breadth of established marketing knowledge, a hunger to experiment, a sharp creative eye, an unmatched attention to detail, and a solution-oriented approach to their work.

Where you’ll spend your time 

• Lead GTM Strategy and Execution: Develop and implement integrated go-to-market (GTM) plans, coordinating cross-functional teams to align product, marketing, and partners, ensuring impactful rollouts for FitXR.

• Oversee social content strategy & execution: Develop guiding principles for our branded socials, and content production plans that are scalable and native to each platform. Partner with Community Lead to nurture social groups and develop brand voice through engagement and moderation tactics.

• Support PR/Influencer planning & execution: Partner with external resources to align creators and media to our brand, steering strategic storytelling and content quality that present ourselves as a premium brand.

• …And then some. The nature of our business is highly iterative. This role will catch curve balls as they come, and welcome the challenge. We’ll work as a team to find the best solutions, but this role will be the quarterback for the unplanned opportunities that lie ahead.

We’d love to see from you

• Bachelor’s degree in Marketing, Business, Communications, or a related field

• 3-5+ years of relevant experience in brand marketing, preferably within the tech, fitness, or digital product sectors

• Personal or professional interest in fitness, gaming, or VR technology, with an enthusiasm for blending immersive experiences with health and wellness goals.

• Proven experience working with subscription or membership-based business models, with a focus on driving user acquisition, engagement, and retention strategies.

What you’ll find at FitXR 

• 💪 Stronger Together - We work as a team and trust each other to bring our best effort every day. Collaboration is at the core of what we do. We value diverse perspectives, take ownership of our work, and are committed to learning and growing together.

• 🏋️‍♂️ Move What Matters  – We make bold plays to drive meaningful impact for our users. With conviction and commercial acumen, we embrace challenges, use data to make informed decisions, and always keep our community in focus.

• 🚀 Deliver Greatness  – We aim for excellence in everything we deliver. With a solutions mindset and a focus on continuous improvement, we take initiative to generate results and create exceptional experiences at every touchpoint.

• 🌠Remain Nimble – We adapt quickly to new opportunities and prioritize with intent. By challenging conventional thinking, pushing boundaries, and exploring new approaches, we deliver innovative outcomes efficiently and effectively.

Logistics 

At FitXR, we are a remote-first company, embracing the flexibility to move quickly, stay focused, and adapt with ease. While remote work comes with its challenges, we prioritize collaboration and strong communication to ensure our team remains connected and effective.

Our interview process takes place on Google Hangouts and tends to consist of the following stages:

• Initial Screen with Talent Team

• Hiring Manager / Technical Interview

• Collaborative Task

• Founder Interview

Some roles may involve additional stages, and the full process will be shared with you at screen stage

Benefits 

🌍 Fully remote working

🌴 Unlimited annual leave 

📈 Stock options - everyone is an owner 

🌱 £800 per annum learning budget and £400 home office setup budget 

🧘 £900 per annum wellbeing budget (Private Health Insurance available)

🤗 Annual company retreat & regular get togethers

💻 VR headset

👶 12 weeks full paid family leave