Product Marketing Manager, Global YouTube Reputation Marketing
Job Summary
Job Description
The Product Marketing Manager for Global YouTube Reputation Marketing will develop and execute product marketing strategies for responsibility products. This role involves collaborating with cross-functional teams, creating integrated go-to-market plans, and overseeing global reputation programs. Responsibilities include developing narratives, addressing gaps, and building initiatives to improve YouTube's reputation. The ideal candidate will have strong communication skills, be comfortable with ambiguity, and possess experience in a global, fast-paced environment. The role necessitates partnering with Google teams to align YouTube's efforts with Google's overall trust and responsibility initiatives.
Must have:
- Bachelor's degree or equivalent experience
- 6+ years marketing experience
- Cross-functional project management
- Develop product marketing strategy
- Execute product marketing plans
- Oversee global reputation strategy
- Stakeholder management
- Exceptional communication skills
Good to have:
- Multicultural/global work experience
- Experience in a fast-paced environment
- Strong analytical skills
- Executive presentation skills
Perks:
- Bonus
- Equity
- Benefits
4 skills required
Job Details
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing).
- Experience managing cross-functional or cross-team projects.
Preferred qualifications:
- Experience working in a multicultural, global environment.
- Ability to work on multiple projects simultaneously in a fast-paced, results-oriented, dynamic environment.
- Exceptional analytical, communication, and executive presentation skills.
- Comfortable with ambiguity and developing insights-driven strategy, ideas, and recommendations with varying degrees of information.
About the job
YouTube is the world’s most loved video service, where people come together to watch and engage with the videos, creators, and artists they love. We believe the world is a better place when we listen, share, and build community through our stories.
The Reputation Marketing team goal is to demonstrate that YouTube acts responsibly and is a positive contributor to people, communities, and businesses across the world. Over the past few years, we have built impactful programs and initiatives to make progress on our goals around our contribution to society -- and lay the foundation to understand our key audiences and develop integrated strategies and narratives that will resonate. As we look to scale our impact, it is critical to double down on telling our responsibility narrative and develop cohesive cross-company responsibility strategies that will allow us to deliver on our goals -- while ensuring that we stay agile and are able to update our work with new insights as they emerge.
We are looking for a product marketer who is savvy, strategic, and can build strong relationships with senior level cross-functional stakeholders.
The US base salary range for this full-time position is $137,000-$201,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about .
Responsibilities
- Develop product marketing strategy for responsibility products.
- Develop and execute product marketing plans working with cross-functional teams and marketing leadership, from positioning and narratives to launch strategies and integrated GTM.
- Oversee end to end reputation strategy approach for global reputation programs - proactively addressing gaps, building initiatives, strategies and assets to address.
- Navigate stakeholders across product, marketing, partnerships, GAPP, and regional/local to drive consistency. Communicate workstream plans, results, and learnings with cross-functional teams and executives.
- Partner with Google teams to ensure alignment and thoughtful integration of YouTube in Google’s trust and responsibility efforts.
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