Senior Manager, Influencer and Content Marketing

2 Months ago • 2 Years + • Marketing

Job Summary

Job Description

The Senior Manager, Pop/Rock Influencer & Content Marketing at Interscope Records will lead the daily execution of influencer and content marketing strategies. Collaborating with Digital Marketing heads, this role will drive influencer campaigns supporting key releases and partners. Responsibilities include overseeing influencer strategy, building influencer relationships, tracking content performance, and leading communication between Interscope, influencers, and artists. The ideal candidate will possess a deep understanding of pop/rock culture, key internet trends, and social media platforms. This position involves identifying key marketing moments, executing initiatives, and developing strategies for scaling influencer marketing campaigns.
Must have:
  • 2+ years managing influencer accounts in pop/rock
  • Strategic understanding of paid/unpaid content collaborations
  • Deep understanding of pop/rock culture and internet trends
  • Lead influencer campaigns and content strategy
  • Track and aggregate influencer content across platforms
Perks:
  • Comprehensive medical, dental, vision, and FSA options
  • 100% coverage for out-patient mental health services
  • Wellbeing reimbursements
  • Student Loan Repayment Assistance and Tuition Reimbursement
  • 100% immediately vested 401(k) match
  • Flexible Paid Time Off (PTO)
  • Generous paid parental leave

Job Details

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

The Senior Manager, Pop/Rock Influencer & Content Marketing will be tasked with leading the day to day execution of IGA’s influencer and content marketing strategy across the pop/rock roster. This role, alongside the heads of Digital Marketing, will help lead IGA’s Influencer and Content marketing campaigns to support key releases, and partners. This role would work closely with the members of the digital marketing team daily, across the pop/rock genre.    

This position will report to both heads of Digital Marketing, and will work closely with all members of the digital marketing and revenue teams. This role will be responsible for, alongside the heads of digital marketing, the implementation of Interscope’s owned and partner content network across projects and releases across the IGA pop/rock roster.    

How You'll Create

  • Oversee day to day influencer and content marketing strategy for Interscope Records, alongside heads of Digital Marketing 
  • Develop and maintain strong relationships with influencers on behalf of Interscope Records 
  • Track and aggregate influencer content across social platforms.  
  • Lead communication on influencer campaigns between Interscope, influencers and artist partners.  
  • Work to identify and engage with key content creators unique to each key social platform.  
  • Identity and cultivate relationships relevant to specific campaigns and use content creators.  
  • Use data and knowledge of space to identify influencers for campaigns, while having a deep understanding of what makes sense and feels organic for our artists and partners.  
  • Create strategy and own key results for scaling influencer and content marketing campaigns, and impressions.  
  • Manage and execute digital media influencer marketing campaigns 
  • Identify key marketing moments/releases, and assist in executing the initiatives  

Bring Your VIBE:

  • Have a minimum of  2+ years experience working and managing Influencer accounts in the pop/rock space. 
  • Be strategic and understand the value in paid and unpaid content collaborations for both Interscope, and our artists. 
  • Have a finger on the pulse of what’s going on in pop/rock culture, across key internet trends, apps, influencers, etc.  

Perks Playlist:

  • Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit

  • Comprehensive medical, dental, vision, and FSA options, as well as:

    • 100% coverage for out-patient mental health services

    • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

    • A lifetime fertility support allowance of $30,000 to plan participants

    • Student Loan Repayment Assistance and Tuition Reimbursement

    • 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation

  • Variety of ways to prioritize much-needed time away from work including:

    • Flexible Paid Time Off (PTO) for exempt employees

    • 3-weeks PTO for non-exempt employees

    • 2-weeks paid Winter Break

    • 10 Company Holidays (including Juneteenth and Wellbeing Day)

    • Summer Fridays (between Memorial Day and Labor Day)

    • Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish


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