Senior Marketing Manager, Acquisition & Retention

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Team Summary

Visa Consulting & Analytics (VCA) Australia, New Zealand, and South Pacific (AUNZSP) is Visa's advisory division, working with Visa's clients (including card issuers, acquirers, and merchants) on a broad range of key business initiatives including strategy, operational optimisation, customer engagement and overall business profitability.

VCA is made up of three services lines - Advisory, Data Science and Managed Services, the latter being the execution arm of VCA. Our Managed Services teams (also known as squads) are embedded on client sites leading long-term engagements and delivering value primarily through implementation and execution services. We deliver objectives from a shared value agenda but are also closely connected to the broader VCA team, sharing knowledge, and bringing the best of Visa to the client.

We are looking for a dedicated Senior Manager for the role of Senior Marketing Manager Acquisition & Retention embedded with one of our valued clients based in Auckland. This role is a 24-month fixed term contract.

Role Summary

As a Senior Marketing Manager Acquisition & Retention, you will be responsible for delivering customer acquisition and retention strategies that drive great customer and business outcomes for our client. You will work closely with delivery partners in Sales Distribution Teams, Marketing, Customer Engagement and Data and Analytics. This role requires a strategic mindset, strong leadership, and deep expertise in customer lifecycle management within the banking sector.

Key Responsibilities:

• Design and deliver go-to-market customer acquisition and retention strategies for business banking alongside key stakeholder across the enterprise.
• Identify opportunities and support the development of Next Best Conversations to successfully meet business customer needs throughout their lifecycle.
• Collaborate with stakeholders across the enterprise to deliver initiatives that build capability and improve business performance.
• Optimise sales performance across channels by refining and managing the sales funnel - awareness, consideration, contact rates, conversion and retention rates.
• Turn the main bank/market share and domain cohort strategies into deliverable initiatives.
• Design and deliver compelling propositions to improve customer acquisition, entrenchment and retention.

Key Requirements

• Bachelor’s degree in Marketing, Business, Finance, or a related field.
• Banking and/or financial services experience.
• Experience in acquisition and retention – including lead identification and conversion, proposition development.
• Outstanding stakeholder engagement and influencing skills - you will be able to work with a range of stakeholders to create collaborative working relationships and drive behavioural change across the sales and retention processes to deliver strong business performance.
• High degree of commercial acumen - you will understand what drives customer and colleague behaviour and develop approaches that optimise the customer and/or colleague experience and drives business performance.
• A results driven mind set.
• Ability to work in a fast-paced, highly regulated environment.

Desirable:

• At least 5-10 years broad experience in designing and delivering go-to-market customer acquisition and retention strategies in financial services or similar industry.
• Understanding of the emerging propositions in payments and their role in driving business customer success

Why this is important to Visa

This role will support a strategic and multi-dimensional client in New Zealand as a member of a growing team at Visa. This role ensures the delivery of safe, secure payments by developing robust compliance plans. It builds customer trust and protects the organization from financial loss due to non-compliance.

Projects you will be a part of:

The role will ideally be based in Auckland in a hybrid work environment (minimum 3 days in office per week). As the world's leader in digital payments technology, Visa's mission is to connect the world through the most creative, reliable, and secure payment network - enabling individuals, businesses, and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company's dedication to innovation drives the rapid growth of connected commerce on any device and fuels the dream of a cashless future for everyone, everywhere. As the world moves from analogue to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce.

At Visa, your individuality fits right in. Working here gives you an opportunity to impact the world, invest in your career growth, and be part of an inclusive and diverse workplace. We are a global team of disruptors, trailblazers, innovators and risk-takers who are helping drive economic growth in even the most remote parts of the world, creatively moving the industry forward, and doing meaningful work that brings financial literacy and digital commerce to millions of unbanked and underserved consumers.

You're an Individual. We're the team for you. Together, let's transform the way the world pays.

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.