Senior Coordinator, Email Marketing

Who We Are:

On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture. On Location provides unrivaled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, FIFA World Cup 2026, Super Bowl, NCAA Final Four, and more. An official partner and/or service provider to over 150 iconic rights holders, such as the IOC (the Milano Cortina 2026 and Los Angeles 2028 Olympic Games), FIFA, NFL, NCAA, UFC, WWE, and PGA of America, the company also owns and operates a number of its own unique experiences. On Location is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.

The Role and What You’ll Do:
The Senior Coordinator, Email Marketing will be responsible for managing the development and execution of promotional, transactional, and lifecycle email campaigns that support On Location’s business goals and audience engagement strategies. This includes building and deploying campaigns, monitoring performance, maintaining best practices, and delivering on KPIs such as engagement, conversions, and revenue attribution.

As a member of the Marketing team, the Senior Coordinator will own and manage email workflows and audience segmentation to ensure timely, personalized, and brand-aligned communications across various business verticals. The role will collaborate closely with Creative, Sales, Event Operations, Product, and CRM stakeholders to support cross-functional initiatives and align email strategy with broader organizational objectives.

The ideal candidate is detail-oriented, data-driven, and comfortable working across multiple teams in a fast-paced environment. The ability to think strategically while executing with precision is critical to this role’s success.

This position may require extended hours during peak campaigns or event windows.

Campaign Management

• Own the end-to-end process of email campaigns from planning and content coordination to execution and post-campaign analysis.
• Manage the production and deployment of emails in Salesforce Marketing Cloud (or similar platform), including audience segmentation, dynamic content, and A/B testing.
• Maintain and optimize automated journeys and triggered campaigns across the customer lifecycle.
• Align campaign timelines and deliverables with business priorities and key event milestones.

Content & Brand Alignment

• Partner with internal teams to develop email content that is compelling, accurate, and brand-consistent.
• Source, proofread, and QA content, ensuring emails meet creative standards and platform-specific requirements.
• Edit and format HTML/CSS email templates as needed for campaign execution and responsiveness.
• Collaborate with creative and digital teams to enhance visual storytelling and user experience through email.

Performance Analysis & Optimization

• Monitor and report on campaign performance metrics such as open rate, click-through rate, conversions, and revenue impact.
• Provide insights and recommendations to optimize future campaigns, improve targeting, and refine content strategy.
• Track engagement trends and audience behavior to inform email strategy and testing plans.

Compliance & List Management

• Ensure compliance with email marketing regulations including CAN-SPAM, GDPR, and other relevant data privacy laws.
• Support CRM and database hygiene efforts, including audience segmentation, suppression lists, and consent management.
• Partner with Data and CRM teams to grow and refine subscriber lists through targeted acquisition and engagement strategies.

You Have These:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in email marketing, ideally in the events, entertainment, or hospitality industries.
• Strong technical proficiency in Salesforce Marketing Cloud or similar email marketing platforms (e.g., HubSpot, Marketo).
• Working knowledge of HTML/CSS and email rendering best practices across devices and platforms.
• Exceptional attention to detail with strong organizational and project management skills.
• Excellent verbal and written communication skills with the ability to coordinate across teams and stakeholders.
• Analytical mindset with experience using performance data to optimize campaigns and influence strategy.
• Demonstrated ability to work independently while supporting cross-functional initiatives.
• Creative thinker with a proactive attitude and a passion for storytelling through digital channels.

Preferred Qualifications:

• Familiarity with customer segmentation strategies and CRM systems.
• Prior experience working on ticketing, live event, or travel campaigns.
• Comfort working in a high-volume, deadline-driven environment with multiple concurrent campaigns.