Senior Coordinator, Email Marketing

1 Month ago • 3 Years + • Marketing

Job Summary

Job Description

The Senior Coordinator, Email Marketing will manage the development and execution of promotional, transactional, and lifecycle email campaigns to support business goals and audience engagement strategies. This includes building and deploying campaigns, monitoring performance, and delivering on KPIs. The role involves managing email workflows, audience segmentation, and collaborating with various teams to align email strategy with objectives. The ideal candidate is detail-oriented, data-driven, and comfortable working in a fast-paced environment.
Must have:
  • 3 years of experience in email marketing.
  • Proficiency in Salesforce Marketing Cloud or similar platforms.
  • Working knowledge of HTML/CSS and email rendering best practices.
  • Exceptional attention to detail and project management skills.
  • Excellent verbal and written communication skills.
  • Analytical mindset with experience optimizing campaigns.
  • Ability to work independently and support cross-functional initiatives.
  • Creative thinker with a passion for digital storytelling.

Job Details

Who We Are:

On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture. On Location provides unrivaled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, FIFA World Cup 2026, Super Bowl, NCAA Final Four, and more. An official partner and/or service provider to over 150 iconic rights holders, such as the IOC (the Milano Cortina 2026 and Los Angeles 2028 Olympic Games), FIFA, NFL, NCAA, UFC, WWE, and PGA of America, the company also owns and operates a number of its own unique experiences. On Location is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.

The Role and What You’ll Do:
The Senior Coordinator, Email Marketing will be responsible for managing the development and execution of promotional, transactional, and lifecycle email campaigns that support On Location’s business goals and audience engagement strategies. This includes building and deploying campaigns, monitoring performance, maintaining best practices, and delivering on KPIs such as engagement, conversions, and revenue attribution.

As a member of the Marketing team, the Senior Coordinator will own and manage email workflows and audience segmentation to ensure timely, personalized, and brand-aligned communications across various business verticals. The role will collaborate closely with Creative, Sales, Event Operations, Product, and CRM stakeholders to support cross-functional initiatives and align email strategy with broader organizational objectives.

The ideal candidate is detail-oriented, data-driven, and comfortable working across multiple teams in a fast-paced environment. The ability to think strategically while executing with precision is critical to this role’s success.

This position may require extended hours during peak campaigns or event windows.

Campaign Management

  • Own the end-to-end process of email campaigns from planning and content coordination to execution and post-campaign analysis.
  • Manage the production and deployment of emails in Salesforce Marketing Cloud (or similar platform), including audience segmentation, dynamic content, and A/B testing.
  • Maintain and optimize automated journeys and triggered campaigns across the customer lifecycle.
  • Align campaign timelines and deliverables with business priorities and key event milestones.

Content & Brand Alignment

  • Partner with internal teams to develop email content that is compelling, accurate, and brand-consistent.
  • Source, proofread, and QA content, ensuring emails meet creative standards and platform-specific requirements.
  • Edit and format HTML/CSS email templates as needed for campaign execution and responsiveness.
  • Collaborate with creative and digital teams to enhance visual storytelling and user experience through email.

Performance Analysis & Optimization

  • Monitor and report on campaign performance metrics such as open rate, click-through rate, conversions, and revenue impact.
  • Provide insights and recommendations to optimize future campaigns, improve targeting, and refine content strategy.
  • Track engagement trends and audience behavior to inform email strategy and testing plans.

Compliance & List Management

  • Ensure compliance with email marketing regulations including CAN-SPAM, GDPR, and other relevant data privacy laws.
  • Support CRM and database hygiene efforts, including audience segmentation, suppression lists, and consent management.
  • Partner with Data and CRM teams to grow and refine subscriber lists through targeted acquisition and engagement strategies.

You Have These:

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Minimum of 3 years of experience in email marketing, ideally in the events, entertainment, or hospitality industries.
  • Strong technical proficiency in Salesforce Marketing Cloud or similar email marketing platforms (e.g., HubSpot, Marketo).
  • Working knowledge of HTML/CSS and email rendering best practices across devices and platforms.
  • Exceptional attention to detail with strong organizational and project management skills.
  • Excellent verbal and written communication skills with the ability to coordinate across teams and stakeholders.
  • Analytical mindset with experience using performance data to optimize campaigns and influence strategy.
  • Demonstrated ability to work independently while supporting cross-functional initiatives.
  • Creative thinker with a proactive attitude and a passion for storytelling through digital channels.

Preferred Qualifications:

  • Familiarity with customer segmentation strategies and CRM systems.
  • Prior experience working on ticketing, live event, or travel campaigns.
  • Comfort working in a high-volume, deadline-driven environment with multiple concurrent campaigns.

Similar Jobs

Wolters Kluwer - Production Specialist (Copy Editing)

Wolters Kluwer

Pune, Maharashtra, India (Hybrid)
3 Weeks ago
Assystems - BIM Engineer

Assystems

Pune, Maharashtra, India (On-Site)
8 Months ago
Activision - Senior Character Technical Artist

Activision

Los Angeles, California, United States (On-Site)
3 Months ago
Apple - PACE, Senior Regulatory Engineering Project Manager (EPM)

Apple

Cupertino, California, United States (On-Site)
1 Week ago
cyara - Associate Customer Success Manager

cyara

United States (Remote)
9 Months ago
Penumbrainc - Senior International Marketing Manager

Penumbrainc

Alameda, California, United States (On-Site)
4 Months ago
Funko - Sr. Director, Brand Marketing

Funko

Everett, Washington, United States (On-Site)
1 Month ago
quience - Manager Growth Marketing, Paid Social (Pinterest)

quience

United States (On-Site)
1 Month ago
DraftKings - Senior Manager, Marketing Tech Operations

DraftKings

Boston, Massachusetts, United States (On-Site)
2 Months ago
Playtika - Marketing Strategy Manager (Temporary Position)

Playtika

Israel (On-Site)
7 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

design works gaming - Social Gaming Manager

design works gaming

Scottsdale, Arizona, United States (Hybrid)
1 Month ago
appier - Software Engineer, Backend Development (Graduate)

appier

Taipei City, Taiwan (On-Site)
5 Months ago
Paytm - Support & Claims Executive

Paytm

Noida, Uttar Pradesh, India (On-Site)
6 Days ago
Dialpad AI - IT Support Specialist

Dialpad AI

Pasig, Metro Manila, Philippines (On-Site)
1 Month ago
Interactive Brokers - Digital Forensics/Incident Responder

Interactive Brokers

Greenwich, Connecticut, United States (Hybrid)
1 Month ago
FalconX - Trade Operations Associate

FalconX

Bengaluru, Karnataka, India (On-Site)
1 Month ago
Hedra - Applied Research Scientist

Hedra

New York, New York, United States (On-Site)
3 Months ago
Alation - Sales Engineer

Alation

Singapore (Remote)
2 Months ago
bytedance - Software Engineer, Multi Cloud CDN - San Jose / Seattle / Boston

bytedance

San Jose, California, United States (On-Site)
6 Months ago
Thales - UWS Availability Lead

Thales

Templecombe, England, United Kingdom (Hybrid)
1 Month ago

Get notifed when new similar jobs are uploaded

Jobs in Raleigh, North Carolina, United States

Accurate - Occupational Health Services Associate

Accurate

Winchester, Virginia, United States (On-Site)
1 Year ago
Feld Entertainment - Production Stage Manager - Monster Jam

Feld Entertainment

Ellenton, Florida, United States (On-Site)
8 Months ago
Google - Vertex AI Product Manager

Google

Sunnyvale, California, United States (On-Site)
2 Months ago
Ansys - Senior Customer Project Manager

Ansys

Canonsburg, Pennsylvania, United States (On-Site)
2 Weeks ago
Alpha Sense - Compliance Surveillance Analyst

Alpha Sense

United States (Remote)
1 Month ago
DNEG - Chief Product Officer

DNEG

Los Angeles, California, United States (On-Site)
2 Months ago
Internet Brands - Sr Product Manager

Internet Brands

Eagan, Minnesota, United States (On-Site)
2 Months ago
Snap Mobile INC - Account Executive

Snap Mobile INC

Ann Arbor, Michigan, United States (On-Site)
2 Weeks ago
Luxoft - Senior Software Support Engineer

Luxoft

Poland, Ohio, United States (Remote)
7 Months ago
Trek - Service Technician/Advisor

Trek

Santa Rosa, California, United States (On-Site)
4 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Diligent Corporation - Senior Field Marketing Manager

Diligent Corporation

New York, New York, United States (On-Site)
2 Months ago
Crunchyroll - Vice President, Regional Marketing

Crunchyroll

New York, New York, United States (On-Site)
7 Months ago
bytedance - Procurement Manager - Marketing, LATAM

bytedance

Mexico City, Mexico City, Mexico (On-Site)
2 Months ago
bytedance - Lark Integrated Marketing Intern - 2025 Start

bytedance

Singapore (On-Site)
5 Months ago
Canva - Global Head of Business Marketing

Canva

Los Angeles, California, United States (Remote)
1 Month ago
Sony Music Career - Senior Marketing Manager

Sony Music Career

Dubai, Dubai, United Arab Emirates (On-Site)
1 Month ago
onwards Search - DTC Marketing Director

onwards Search

Mechanicsburg, Pennsylvania, United States (Remote)
1 Month ago
Sony Music Career - Senior Relationship & Marketing Manager

Sony Music Career

Manila, Metro Manila, Philippines (On-Site)
2 Months ago
Token Metrics - Web3 Head of Marketing and Communications (Remote)

Token Metrics

İstanbul, Türkiye (Remote)
8 Months ago
Tencent - Senior Procurement Manager, Game Marketing

Tencent

Los Angeles, California, United States (On-Site)
4 Months ago

Get notifed when new similar jobs are uploaded

About The Company

On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture. On Location provides unrivaled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, FIFA World Cup 2026, Super Bowl, NCAA Final Four, and more. An official partner and/or service provider to over 150 iconic rights holders, such as the IOC (the Milano Cortina 2026 and Los Angeles 2028 Olympic Games), FIFA, NFL, NCAA, UFC, WWE, and PGA of America, the company also owns and operates a number of its own unique experiences.

Georgia, United States (On-Site)

Raleigh, North Carolina, United States (On-Site)

Milan, Lombardy, Italy (On-Site)

Arizona, United States (Remote)

New York, United States (On-Site)

South Bend, Indiana, United States (On-Site)

Dallas, Texas, United States (Hybrid)

Atlanta, Georgia, United States (On-Site)

Los Angeles, California, United States (On-Site)

Dallas, Texas, United States (On-Site)

View All Jobs

Get notified when new jobs are added by WME IMG

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug