Senior International Marketing Manager
Job Summary
Job Description
As a Senior International Marketing Manager, you will play a crucial role in expanding Penumbra's Neuro & Peripheral Vascular Solutions globally, focusing on international regions. This includes managing downstream product marketing, strategic marketing, and educational initiatives. You will also manage ongoing commercial activities, collaborate with cross-functional teams for regulatory submissions, lead product launches, gather competitive intelligence, and build market models. The role requires strong partnerships with marketing teams and distributor partners to execute and localize global commercial strategies. Daily tasks involve commercialization support, such as creating marketing materials and coordinating customer visits. You will also review healthcare compliance submissions. This role requires 8+ years of experience in a related field.
Must have:
- Bachelor's degree in a related field
- 8+ years of experience
- Experience in medical device industry
- Ability to embrace ambiguity
Good to have:
- Master’s degree
- Experience working cross-functionally
- Excellent organizational skills
Perks:
- Competitive compensation package
- Benefits and equity program (when applicable)
4 skills required
Job Details
As an Senior International Marketing Manager, you will play an integral part in growing Penumbra's Neuro & Peripheral Vascular Solutions internationally by leading marketing for international regions (non-EMEA OUS jurisdictions), including downstream product marketing, strategic/upstream marketing, and medical education and training initiatives. You would also work on additional projects as assigned.
What You’ll Work On
• Manages ongoing commercial activities of product portfolio, including creation of promotional campaigns, messages and programs, product knowledge support, and forecasting
• Collaborates with cross-functional partners to prioritize regulatory submissions and reimbursement projects across markets, defines value-add initiatives such as clinical studies, and coalesces organizational resources for International
• Leads product launches for priority markets, anchored by robust planning, sound execution tactics, and tracking metrics
• Collects competitive intel, builds market models, and maintains view of salient regional customer needs and trends to inform business decisions
• Defines portfolio plan for International, leveraging existing global product pipeline and evaluating appropriate regional customization
• Builds and maintains successful partnerships with Alameda and Regional Marketing teams and distributor partners to execute and localize global commercial strategy
• Drives day-to-day commercialization support activities, such as creation of marketing literature, procurement of demo and selling tools, and coordination of customer visits
• Reviews HCC (Penumbra’s healthcare compliance process) submissions and shepherds' workflows in collaboration with International Sales leadership and HCC team.
What You Contribute
• A Bachelor's degree in related field with 8+ years of experience, or equivalent combination of education and experience
• Master’s degree preferred
• Medical device, pharmaceutical, biotech, or other regulated industry experience desired
• Willingness to accept challenging assignments, in a rapidly evolving environment
• Ability to embrace ambiguity, identify issues, and implement solutions
• Track record of working cross-functionally and inter-culturally
• Demonstrated success in launching products in multiple geographies
• Experience working cross-functionally to develop products or define portfolio strategy
• Strong communication and interpersonal skills with internal and external parties
• High degree of accuracy and attention to detail
• Proficiency with MS Word, Excel, and PowerPoint
• Excellent organizational skills with ability to prioritize assignments while handling various projects simultaneously
Working Conditions
General office environment. Willingness and ability to work on site. May have business travel up to 50%+ of the time. Potential exposure to blood-borne pathogens. Requires some lifting and moving of up to 25 pounds. Must be able to move between buildings and floors. Must be able to remain stationary and use a computer or other standard office equipment, such as a printer or copy machine, for an extensive period of time each day. Must be able to read, prepare emails, and produce documents and spreadsheets. Must be able to move within the office and access file cabinets or supplies, as needed. Must be able to communicate and exchange accurate information with employees at all levels on a daily basis.
Annual Base Salary Range: $155,000 - $207,000 / year
We offer a competitive compensation package plus a benefits and equity program, when applicable.
Individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location.
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