Senior PPC Media Buyer

3 Weeks ago • 3 Years + • Marketing

Job Summary

Job Description

Growe is seeking a Senior PPC Media Buyer with 3+ years of hands-on experience in Google Ads/Bing, specifically within the gambling/betting industry (black hat). Responsibilities include planning, setting up, optimizing, and scaling ad campaigns; generating creative ideas, funnels, and A/B tests to improve conversion rates; analyzing campaign ROI and devising strategic improvements; creating monthly/quarterly media buying plans and reports; and automating campaigns using scripts and rules. Experience with Keitaro and Voluum is required, along with a deep understanding of PPC principles and marketing metrics (CPA, CPM, CPC, CTR). Experience in Latin America/Asia is a plus. The ideal candidate will be creative, strategic, responsible, and possess excellent communication skills, aligning with Growe's values of teamwork, results-driven approach, and adaptability.
Must have:
  • 3+ years Google Ads/Bing experience
  • Gambling/Betting (black hat) experience
  • Experience with Keitaro, Voluum
  • Deep understanding of PPC principles
  • Campaign automation skills
  • Strong analytical skills
Good to have:
  • Latin America/Asia region experience

Job Details

Growe welcomes those who are excited to:
  • Plan, set up, optimize, and scale new ad campaigns;

  • Generate ideas for new creatives, funnels and run A/B tests, and improve conversion rate;

  • Analyze campaigns, ROI results & devising strategies to move forward;

  • Make media buying monthly/quarterly plans and provide reports;

We need your professional experience:
  • 3+ years of hands-on experience with Google Ads/Bing;

  • Must have experience in gambling/betting (black hat);

  • Ability to work with big advertising budgets;

  • Experience with the marketing tools - Keitaro, Voluum;

  • Deep understanding of PPC advertising principles and media strategies.

  • Experience automating advertising campaigns using scripts and rules;

  • Understanding basic marketing metrics (CPA, CPM, CPC, CTR, etc.);

  • Experience with Latin America/Asia regions (will be a plus).

We appreciate if you have those personal features:
  • Outstanding ability to think creatively, strategically, identify and resolve problems;

  • Responsibility;

  • Excellent communication and presentation skills.

We are seeking those who align with our core values:
  • GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;

  • DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;

  • BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.

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About The Company

Here at Growe, we operate boldly in the iGaming and Entertainment industries, uniting brands worldwide and gathering expertise from diverse markets.


We focus on developing and implementing cutting-edge entertainment technology platforms and payment solutions, propelling assets' expansion and sustainable growth. We dare to unlock potential and seize opportunities, from launching new iGaming brands in Asia, Africa, and Latin America to providing exceptional opportunities to our team players and an extraordinary chance to succeed.


Check out our vacancies and join our growing team of opportunities unlockers.


Let's grow together!

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