Senior Publicity Specialist - Disney+

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterized by continuous learning, development and achievement.

Job Summary

Senior Publicity Specialist- Disney+ will spearhead developing and executing communication and publicity strategies and plans for local content titles on Disney+, managing media and talent-based activations, and collaborating with agencies. The candidate is expected to be a thought leader well-versed in industry trends and innovations with outstanding communication skills.

In order to integrate and align PR opportunities and cultivate the Disney+ fan base, the role requires close daily collaboration with key stakeholders, including the APAC marketing and publicity team, external PR agencies, and marketing/production partners.

Join us in shaping the narrative for Disney+ local content and making a positive impact in the world of entertainment!

Key Responsibilities

• Develop and implement comprehensive communication and publicity strategies for Disney+ local content titles.
• Plan, coordinate, and execute impactful publicity campaigns, including media and talent-based activations.
• Collaborate closely with external PR agencies, marketing teams, and production partners to ensure seamless integration and alignment of PR opportunities.
• Effectively handle media and press opportunities to optimize media coverage.
• Manage the preparation and dissemination of publicity materials to relevant stakeholders.
• Oversee press activities and events related to title campaigns, such as talent tours, interviews, press conferences, showcases, etc.
• Cultivate and maintain relationships with media outlets and key industry contacts to maximize media coverage.
• Work collaboratively with internal teams, particularly the APAC marketing and publicity team, to build and strengthen the Disney+ fan base.
• Stay abreast of industry trends and innovations, serving as a thought leader within the organization.
• Ensure smooth communication throughout all aspects of publicity campaigns.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• Minimum 5 to 7 years of experience in publicity or marketing, preferably with a focus on global or local content within the entertainment or streaming platforms sector.
• Strong understanding of current media landscapes and trends.
• Demonstrated flexibility to thrive in a dynamic and fast-paced environment.
• A proactive communicator with a can-do attitude and a strong commitment to achieving objectives.
• Excellent collaborative, teamwork, and interpersonal skills.
• Strategic thinking abilities to navigate complex challenges.
• Exceptional communication and presentation skills.
• Proven experience in working with external PR agencies and managing talent-based activations.
• Familiarity with Disney+ content and brand.
• Innovative and creative mindset with a keen eye for impactful storytelling.
• A team player with a collaborative and positive approach.
• Fluency in both written and spoken English and Korean.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.