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Senior Solutions Marketing Manager

Bavaria, Germany (On-site)

Senior Solutions Marketing Manager

1 Hour ago • 5 Years + • Marketing • Undisclosed

About the job

3 skills required for this role

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communication

market-research

organisational-skills

Job Description

The Senior Solutions Marketing Manager at realworld one will spearhead initiatives identifying major market opportunities and defining strategies to capture them within the Life Sciences sector. This role requires crafting impactful value propositions, leading account-based marketing initiatives, and overseeing content creation. Responsibilities include co-creating solution strategies, refining messaging, leading digital campaigns, and developing internal enablement content. The ideal candidate possesses a deep understanding of the Life Sciences industry, account-based marketing, and strong communication skills.

Must have:

Advanced degree in Marketing or related field
5+ years experience in solutions marketing
Life Sciences expertise (Pharmaceuticals or Instruments)
Deep understanding of ABM strategies
Market research and opportunity identification
Excellent communication and project management skills

Good to have:

Experience in operations or service operations

As Senior Solutions Marketing Manager at realworld one, you will spearhead initiatives to identify major market opportunities for value generation and define strategies to capture them, ensuring our solutions' value is clearly communicated to target audiences within the Life Sciences sector. By understanding market dynamics and customer needs, you'll craft impactful value propositions that align strategic goals with marketing execution. Acting as both strategist and storyteller, you'll drive engagement, support business objectives, and shape the solution roadmap to maximize market impact.

Responsibilities

Co-create the solution strategy and roadmap by leveraging deep insights into market dynamics, customer needs, and the competitive landscape, working closely with the Solution Design team 
Refine and further develop core messaging and value propositions for our solutions, drawing on market research and customer insights.
Lead account-based marketing initiatives, including targeted digital campaigns that utilize customer-focused content to strengthen brand and solution value awareness.
Independently coordinate and oversee content creation by collaborating with internal teams and external contractors, ensuring high-quality, timely execution.
Develop internal enablement content, such as playbooks, guides, and training materials, to empower teams with clear messaging and best practices.

Qualifications

Advanced degree in Marketing, Business, Communications, or a related field.
5+ years of experience in solutions marketing, product marketing, or a related field.
Strong expertise in the Life Sciences sector, with an emphasis on Pharmaceuticals or Life Sciences Instruments/Tools; experience in operations or service operations is a significant advantage.
Deep understanding of account-based marketing (ABM) strategies.
Proven ability to conduct market research that contributes to solution strategy and roadmap development, identifying new market opportunities.
Hands-on personality with exceptional project management and organizational skills.
Excellent communication and interpersonal skills, with the ability to translate technical information into compelling messaging for target audiences.

About realworld one

realworld one's mission is to accelerate advancements in the life sciences community by providing the best extended reality solutions. Customers include several major companies such as Lonza, Sartorius, Cytiva, ZEISS, Bio-Rad, Agilent Technologies, Beckman Coulter Life Sciences, QIAGEN, Hologic, and GEA Group.

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About The Company

realworld one

11 Active Jobs

realworld one is the global leader in enterprise virtual (VR) and augmented reality (AR) software solutions, focusing on the life sciences, analytical, diagnostics and medical, pharmaceutical, chemical and processing industries.

realworld one’s customers include several major, well-known companies such as Lonza, Illumina, ZEISS, Bio-Rad, Agilent Technologies, Beckman Coulter Life Sciences, Becton Dickinson, QIAGEN, Hologic, GEA Group, Leica Microsystems, and Tecan among many others.

With its comprehensive scientific and industry expertise, realworld one has developed a systematic approach to implementing VR and AR within the areas of sales and marketing, service and support, research and development, as well as manufacturing and production.

At present, the company employs more than 300 people at its headquarters in Freiburg im Breisgau (Germany) and at other locations in Berlin (Germany), San Diego (USA), Austin (USA), Bangalore (India), and Guangzhou (China).