Sr. Manager, Product Marketing
3 skills required
Job Details
At AliveCor, we imagine a healthier world powered by access to personalized intelligent information. Heart disease kills more people than anything else in the western world, including all cancers combined. We're on a mission to be the world’s heart health partner by enabling access to quality heart care for everyone. AliveCor has pioneered over-the-counter medical EKG devices and continues to lead the way in empowering consumers and patients to take care of their heart. Using our FDA-cleared medical-grade hardware and software, hundreds of thousands of users have taken more than 100-million heart health measurements, and counting.
Our vibrant team of people are attracted to AliveCor because they want to build something meaningful -- and AliveCor delivers: every day, customers tell us that we’ve saved lives. Join us in our mission!
The Opportunity:
We are searching for a Sr. Manager to drive our US Enterprise efforts through product marketing and commercial partnership activities. This role is responsible for setting and executing on the strategic direction related to Commercial IDNs and Government including Health Systems, Clinical Societies, VA, DoD, etc. by Responsibilities will also include facilitating contractual relationships with distributors and GPOs, identifying and pursuing new customer sectors, being a customer advocate for product improvements, and more.
This position can either be based in our Mountain View HQ, or can be based remotely in the U.S. We want the best candidate and will not let geography get in our way.
Job Duties & Responsibilities:
- Cross-functional partnership across AliveCor business lanes to understand and develop business strategy, goals, growth initiatives, and ability to scale these initiatives into meaningful, optimized marketing campaigns and activities
- Own all downstream product activities of B2B portfolio for Enterprise customers including messaging, collateral development, customer segmentation and outreach, etc.
- Onboard, facilitate, and manage relationships with commercial health systems, government entities, distributors, and GPOs including contracts
- Drive provider outreach and advocacy to establish consistent portfolio adoption
- Facilitate and manage strategic relationships with clinical societies to drive product awareness and endorsements
- Conduct broader market and targeted account research to identify and pursue new customer segments
- Develop and deploy customer- and sales- facing product training programs
- Support objection handling and competitive technology inquiries
- Collaborate with creative and external content development agencies to ensure timely, accurate delivery of marketing materials
- Define and refine value propositions, positioning, customer targeting, pricing strategies, and clinical evidence for new products
- Collaborate with Public Relations team to announce new programs and milestones at the corporate level
- Develop, update and report on enterprise marketing metrics to senior leadership
- Keeping current with industry trends emerging and competitive technologies, and barriers to entry
Qualification & Skills:
- Must Have: 8+ years of B2B marketing leadership experience in Medical Device sales to Healthcare provider and Distributors
- Team management and mentorship a must
- Exceptional written and verbal communications skills
- A proven track record of driving business growth and successful GTM strategies
- A self-starter who is willing to learn and collaborate while being an individual contributor to execute on priorities required to get stuff done
- A creative approach to problem solving, and the ability to problem-solve in real-time
- Success working cross-functionally and influencing teams
- A passion for AliveCor’s mission to help all people with chronic conditions live better and healthier lives
- A Master’s or Bachelor’s degree in Marketing, Communications, Business or related field
The Perks:
AliveCor offers full-time employees benefit plans including medical, dental, vision, paid vacation, paid holidays, paid personal days, volunteer time off, 401 (k) savings with employer match, bonus opportunities, life insurance, company sponsored life insurance & our KardiaComplete program.
AliveCor is an equal opportunity employer and will not discriminate against any employee or applicant based on age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status, or any other classification protected by federal, state, or local law.
AliveCor is an equal opportunity employer and will not discriminate against any employee or applicant based on age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status, or any other classification protected by federal, state, or local law.
Principals only. Recruiters, please don’t contact this job poster. Do not contact us with unsolicited services or offers.
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