Social Video Sales Manager, YouTube
Job Summary
Job Description
The Social Video Sales Manager at Google will lead a team in developing and scaling sales strategies for YouTube, YouTube Shorts, and Demand Gen. This role requires expertise in the social ads market (brand and performance), understanding advertiser marketing strategies, and the ability to execute 'social-like' campaigns on YouTube. Responsibilities include sharing best practices, resolving strategic growth challenges, developing feedback loops with product teams, and aligning solutions with customer and Google business needs. The ideal candidate will have a strong understanding of the digital media landscape, experience managing sales teams, and a proven ability to drive business growth. The position focuses on expanding advertiser and agency budgets by showcasing YouTube's unique selling propositions and value proposition within the UK market.
Must have:
- 11+ years in digital media, sales, or marketing
- People management and sales team leadership
- Deep understanding of digital media landscape
- Business plan development and execution
- Experience with brands and social marketing on YouTube
Good to have:
- Comms planning experience in a media agency
- Experience with influencer and brand agreements
- Leadership in ambiguous situations
- Process improvement and product adoption strategy
- Identifying and addressing client challenges
3 skills required
Job Details
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 11 years of experience in digital media, sales, marketing, or product roles.
- Experience with people management, and leading and developing a sales team.
- Experience digital media landscape including formats, buy types, and strategies across the sales funnel.
- Experience in developing and driving business plans for pods or product areas, supporting business planning and identifying areas to support the Director's overall strategy.
- Experience working with Brands and Social Marketing, YouTube, Video, TV, Social, Display.
Preferred qualifications:
- Experience in comms planning for businesses or clients within a media agency. Experience with influencer and brand agreements within an agency or advertising.
- Experience in leadership with the ability to work through ambiguity with your team.
- Experience identifying and recommending new processes, procedures, and methods for product adoption strategy, addressing future needs by partnering and collaborating with regional partners/stakeholders.
- Ability to identify client’s biggest challenges to define customer and product strategy, enabling longer-term opportunities.
- Ability to lead and manage a team of specialists, developing the teams’ product knowledge to grow Google’s product adoption.
About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.YouTube, YouTube Shorts and Demand Gen have an exciting role to play within this market - with more consumer time spent than other channels, a growing and trusted creator ecosystem and an incredible mixture of formats (Short/Long, Mobile/TV) to help brands successfully deliver against a number of marketing outcomes.
The Social Video Team (which will be part of the wider YouTube Specialist Team) is a talented, highly ambitious team who will incubate, codify and scale our sales strategy - specifically helping to showcase YouTube’s role within the ads market.
As part of the team, you will be responsible for scaling activation of critical sales strategies to help the Google sales teams at large activate the opportunity. You will be responsible for working across the UK to refine and execute our go-to-market sales strategy to help grow advertiser and agency budgets by demonstrating YouTube’s USPs and value proposition within the market.
Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.Responsibilities
- Lead a team of talented individuals to develop and scale sales strategies for YouTube, YouTube Shorts, and Demand Gen to realize growth opportunities within the market and for customers.
- Be an expert in the social ads market, (across both brand and performance) and understand how to execute ‘social-like’ campaigns on YouTube. Utilize knowledge of the industry alongside proficient understanding of advertiser marketing strategies.
- Share and scale best practices, learnings, and sales strategies, such as objection handling, pitching, and engage tactics to upscale accounts and align solutions with customer and Google business needs.
- Address and resolve strategic challenges that impede growth. Develop a feedback loop with product to provide a clear view of what is needed for success.
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