Account Based Marketing (ABM) Manager

1 Month ago • 5 Years + • Marketing • Campaign Management • $92,618 PA - $110,000 PA

Job Summary

Job Description

Sinch seeks a results-oriented Account-Based Marketing (ABM) Manager to develop and execute targeted ABM strategies for high-value accounts in North America. Responsibilities include creating and managing ABM campaigns across digital channels (LinkedIn, paid search, display ads), optimizing campaign performance using data analytics (6Sense, Salesforce), collaborating with sales and content teams, developing lead scoring models, managing vendors, and tailoring campaigns to the North American market. The ideal candidate possesses 5+ years of ABM experience in B2B, expertise in ABM platforms (6Sense, Terminus), strong data analysis skills, and excellent cross-functional collaboration abilities. The role requires strategic thinking, a results-oriented mindset, and proficiency in managing multiple campaigns simultaneously.
Must have:
  • 5+ years ABM experience (B2B)
  • Expertise in ABM platforms (6Sense, Terminus)
  • Strong data analysis & campaign optimization skills
  • Cross-functional collaboration & communication
  • Strategic thinking & results-oriented mindset
Good to have:
  • Familiarity with Google Ads & LinkedIn Ads
  • Experience with content creation for ABM
Perks:
  • Comprehensive medical, dental, and vision plans
  • Virtual counseling resources
  • 401(k) options with employer match
  • Paid time off
  • Paid parental leave
  • Flexible remote work
  • Paid volunteer time off

Job Details

Description

Sinch is looking for a results-oriented Account-Based Marketing (ABM) Manager to join our marketing team and focus on developing and executing targeted ABM strategies to generate leads and opportunities from high-value accounts. In this role, you’ll create and manage account-based marketing campaigns aimed at engaging and converting key prospects in the North American market.

If you are an ABM expert with a passion for driving personalized marketing strategies and generating demand from high-value accounts, this role offers an exciting opportunity to make a direct impact on Sinch's growth.

Responsibilities

  • Account-Based Marketing (ABM) Strategy: Develop and execute targeted ABM campaigns to engage high-value accounts and personas in North America. Focus on delivering personalized marketing initiatives designed to nurture prospects and drive conversions.
  • Campaign Execution & Optimization: Lead the execution of ABM campaigns across digital channels, including LinkedIn, paid search, and display ads, ensuring campaigns are optimized for maximum effectiveness. Monitor, measure, and refine campaigns to achieve targeted outcomes.
  • Data-Driven Insights: Leverage data and analytics tools (e.g., 6Sense, Salesforce) to track and measure campaign performance. Use insights to adjust strategies, improve targeting, and drive better ROI from ABM efforts.
  • Cross-Functional Collaboration: Work closely with the demand generation, sales, and content teams to ensure ABM campaigns are aligned with broader marketing and sales goals. Guide content creation to support ABM initiatives (e.g., ad copy, landing pages).
  • Lead Scoring & Engagement: Develop lead scoring models to identify the highest-priority accounts, ensuring effective follow-up and engagement strategies that drive conversions.
  • Vendor & Partner Management: Manage relationships with external vendors and tools to support ABM efforts, exploring new opportunities for expanded reach and improved lead generation.
  • North America Focus: Tailor ABM campaigns to the unique needs and characteristics of the North American market, ensuring alignment with regional business goals and objectives.

Requirements

  • Bachelor’s degree in marketing, communications, business, or a related field.
  • 5+ years of experience in account-based marketing, with a strong focus on B2B and North American market initiatives
  • Experience with ABM platforms like 6Sense, Terminus, and other tools to manage and track ABM campaigns.
  • Familiarity with Google Ads, LinkedIn, and other digital advertising platforms is also beneficial.
  • Strong expertise in ABM strategy and campaign execution, particularly for high-value accounts.
  • Data-driven with the ability to interpret campaign results and adjust strategies accordingly.
  • Proven ability to collaborate cross-functionally, providing strategic guidance for content creation aligned with ABM goals.
  • Excellent communication skills, with the ability to clearly present campaign performance and strategic insights.
  • Strategic and results-oriented mindset, with a focus on driving measurable outcomes.
  • Highly self-motivated and proactive with excellent project management skills.
  • Ability to manage multiple ABM campaigns simultaneously while ensuring attention to detail and performance optimization.

Our Hiring Process 

We are committed to ensuring a recruitment process that is fair, objective, consistent, and inclusive. Our approach includes structured, competency-based interviews designed to evaluate your skills, experience, and qualifications relevant to the role. At times, we may include a data-driven assessment to enhance our hiring success and identify candidates likely to excel.  

We believe in a two-way process and encourage you to ask questions throughout the journey.  If this role isn't what you're looking for, please explore the other opportunities listed on our career page: https://www.sinch.com/careers/. No matter who you are, we hope you find an exciting path forward - hopefully with us! 

Benefits

    • STAY HEALTHY: We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants.  
    • CARE FOR YOURSELF: Take advantage of our free virtual counseling resources through our global Employee Assistance Program. Your mental health is as important as your physical health.  
    • SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants.  
    • TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation.  
    • PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support.  
    • WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you are the most productive and successful. It is what you do, not where you work, that matters.  
    • MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice. 

The annual starting salary for this position is between $92,618 - $110,000. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications. 
This position is also eligible for bonus. This role will be accepting applications until 03/28/25 at a minimum. Please note that the application timeline may be flexible to accommodate a comprehensive candidate evaluation.

Similar Jobs

Granicus - Business Development Manager - United Kingdom

Granicus

United Kingdom (Remote)
6 Months ago
Globalization Partners - Sr. Partner Marketing Manager

Globalization Partners

United States (Remote)
3 Months ago
Netflix - Sales Operations Manager, Revenue Analytics & Insights

Netflix

New York, New York, United States (On-Site)
3 Months ago
Salesforce - Account Partner

Salesforce

Munich, Bavaria, Germany (Remote)
1 Month ago
DEVOTEAM - Help Desk N1 Workplace

DEVOTEAM

Barcelona, Catalonia, Spain (Remote)
5 Months ago
NetEase Games - Global Influencer Marketing

NetEase Games

Canada (On-Site)
4 Months ago
SciPlay - Art Direction Lead

SciPlay

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
3 Months ago
Assystems - Ingénieur - Administrateur CAO H/F

Assystems

Marseille, Provence-Alpes-Côte D'Azur, France (On-Site)
5 Months ago
Braves Technologies - Digital Marketing Manager

Braves Technologies

Pune, Maharashtra, India (On-Site)
8 Months ago
Assystems - Change Manager H/F

Assystems

Bordeaux, Nouvelle-Aquitaine, France (On-Site)
5 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Nightfall AI - Endpoint Engineer

Nightfall AI

Bengaluru, Karnataka, India (On-Site)
5 Months ago
eBay - Principal People Technology Analyst

eBay

Dublin, County Dublin, Ireland (Hybrid)
6 Months ago
NinjaVan - Digital Marketing Lead

NinjaVan

Makati, Metro Manila, Philippines (Hybrid)
6 Months ago
Nagarro - Staff Engineer - Salesforce Marketing Cloud Consultant

Nagarro

Colombia (Remote)
2 Months ago
Canva - Senior Manager, Revenue Operations

Canva

San Francisco, California, United States (Remote)
1 Month ago
PwC - Senior Sustainability Consultant

PwC

Prague, Prague, Czechia (On-Site)
6 Months ago
POWTOON - Head of Sales

POWTOON

Tel Aviv District, Israel (Hybrid)
6 Months ago
N-iX - Junior Salesforce Administrator

N-iX

Ukraine (Remote)
2 Months ago

Get notifed when new similar jobs are uploaded

Jobs in United States

ByteDance - Research Engineer- Foundation Model AI Platform- San Jose

ByteDance

San Jose, California, United States (On-Site)
5 Months ago
Google - Senior Software Engineer, AI/ML GenAI, Google Cloud AI

Google

Sunnyvale, California, United States (On-Site)
5 Months ago
Salesforce - Tableau Account Executive, Federal Civilian

Salesforce

California, United States (Remote)
1 Month ago
The Walt Disney Company - Assistant Director - Unannounced Disney Jr. Series

The Walt Disney Company

Glendale, California, United States (On-Site)
1 Month ago
Warner Bros Discovery - Client Services Post Production Coordinator

Warner Bros Discovery

Burbank, California, United States (On-Site)
3 Months ago
PlayStation Global - Indirect Strategic Sourcing Manager (Travel & Marketing)

PlayStation Global

Aliso Viejo, California, United States (On-Site)
1 Month ago
PlayStation Global - Senior Site Reliability Engineer

PlayStation Global

Aliso Viejo, California, United States (On-Site)
5 Months ago
Sonar Source - Solutions Engineer

Sonar Source

Austin, Texas, United States (On-Site)
5 Months ago
ByteDance - Software Engineer, Architecture and Infrastructure

ByteDance

San Jose, California, United States (On-Site)
5 Months ago
Netflix - Software Engineering L5, Ads Creatives & Policy

Netflix

California, United States (Remote)
2 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Ludeo - Marketing Director

Ludeo

Los Angeles, California, United States (On-Site)
3 Months ago
Whatnot - Category Marketing Manager- France

Whatnot

London, England, United Kingdom (On-Site)
6 Months ago
Social Discovery Group - Head of Growth

Social Discovery Group

Portugal (Remote)
3 Months ago
USE Insider - Technical Support Engineer (Javascript)

USE Insider

İstanbul, İstanbul, Türkiye (On-Site)
6 Months ago
Pattern® - Growth Marketing Manager

Pattern®

Lehi, Utah, United States (Hybrid)
6 Months ago
The Walt Disney Company - Partnership Marketing Manager

The Walt Disney Company

Burbank, California, United States (On-Site)
2 Months ago
PAPAYA - Creative and Influencer Manager

PAPAYA

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
3 Months ago
Yodo1 - Game Marketing Lead

Yodo1

(Remote)
2 Months ago
fgg games - Marketing Graphic Designer

fgg games

Paphos, Paphos, Cyprus (On-Site)
3 Months ago
Nintendo - Brand Manager (m/f/d)

Nintendo

Nieuwegein, Utrecht, Netherlands (On-Site)
6 Months ago

Get notifed when new similar jobs are uploaded

About The Company

Georgia, United States (Remote)

United States (Remote)

Chicago, Illinois, United States (Remote)

Georgia, United States (Remote)

Noida, Uttar Pradesh, India (On-Site)

United States (Remote)

United States (Remote)

Mexico City, Mexico City, Mexico (Remote)

View All Jobs

Get notified when new jobs are added by Sinch

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug