Apps and O2O Measurement Lead

About the job

Being an Analyst at Google is about much more than simply crunching numbers – it’s about finding compelling insights within data and using your exceptional business and communication skills to translate those insights into action. As one of the masterminds behind our strategic planning, forecasting and analysis, you’ll spend your time digging into big, complex data sets. The data will not remain inert in your hands, however, since you’ll use your critical thinking, problem solving and communication skills to influence and drive thoughtful and well-informed decision making with our most senior business leaders within the organization, and potentially some of our biggest clients.

As an Apps Measurement Lead within the PSD team, you will be a key driver of app growth and measurement across Spanish speaking LATAM markets and their largest clients. This role focuses on providing deep expertise in app measurement strategies, leveraging Google Analytics 4, Firebase, and privacy-safe solutions. By offering expert guidance on app infrastructure, attribution, and audience segmentation, you will empower sales teams and clients to maximize app campaign effectiveness. You will analyze data-driven insights to optimize app performance, educate on privacy-first measurement techniques, and facilitate the integration of app measurement best practices across teams and platforms. You will serve as a central point of contact for app measurement expertise, ensuring strategic alignment, driving measurable growth, and exceeding performance targets in the app ecosystem.

Global Solutions is the link between Google products and business. Your focus is to help turn innovation into complete, packaged tools that allow our customers to get the most that they need from our products. As part of the Global Solutions team, you'll help to ensure that Google has adopted the right strategy for our products. Working in one of three specialized areas – Performance, Brand, or Publisher & Platform – you'll use your expertise to help front-line Sales partners to work their magic quickly and effectively. You are passionate about all things digital, and want to help shape the world of online advertising.