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Brand Manager

Brand Manager

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Frontier Developments
England, United Kingdom (Hybrid)
1 Hour ago • Upto 10 Years
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About the job

SummaryBy Outscal

Frontier, a video game developer and publisher, seeks a Brand Manager to lead global marketing efforts. Ideal candidate has video game experience, global project management expertise, and strong communication skills. This role involves managing brand identity, developing marketing campaigns, and analyzing player feedback.
Frontier is an independent video game developer and publisher, crafting immersive gaming experiences with fun gameplay and unparalleled artistic quality. Renowned for its iconic creative management simulation games, Frontier captivates players worldwide with immersive and authentic game worlds. The modern studio is located in the vibrant technology hub of Cambridge (UK). The talented team at Frontier are dedicated to nurturing our existing portfolio and delivering our exciting future roadmap. 

This role can be on a hybrid working basis, which means you’ll have the opportunity to spend time working both in the studio and at home. We can provide a comprehensive relocation support package as part of any offer, should you need to relocate.  

WHAT’S THE ROLE
We have a fantastic new opportunity for a Brand Manager to join our innovative and talented Publishing team here at Frontier, working on our exciting projects and titles. As Brand Manager, you’ll play a key role in being responsible for global marketing, brand and life cycle management on our amazing games. If you’ve got experience in video games and are looking for a new and exciting challenge or to take the next step in your career, then we’d love to hear from you.

WHAT YOU'LL BE DOING

    • Day-to-day global marketing, brand and life cycle management of allocated products
    • Primary contact for development teams and internal stakeholders regarding marketing activity from early development through to post-launch activity and support
    • Act as a brand ambassador both internally and externally and work with internal teams and third parties to develop cross-promotional marketing and wider business opportunities
    • Deliver product positioning, audience insights and go-to-market strategy to both internal and external stakeholders while integrating and distributing feedback
    • Manage development of game’s brand identity elements including title, logo, key art, packaging and other style guide elements
    • Brief, manage and deliver marketing collateral including ATL, digital, CRM, platform channels, retail, merchandise and partnerships
    • Implementation and tracking of market research & analysis while communicating the competitive landscape as it affects our products and strategy
    • Maintain and develop working relationships with a variety of external licensors, agencies and suppliers
    • Provide support at relevant consumer/trade/press events throughout the year
    • Lead post-campaign analysis and post-sales reports communicate effectively to relevant teams
    • Analyse players’ feedback, behaviour and market’s acceptance. Share results & recommendations with game production and Publishing team.

WHAT YOU’LL BRING

    • Previous experience in a similar role within the video games industry
    • Experience working on global/international projects/products
    • Collaborative approach to working with other Publishing disciplines
    • Ability to manage competing priorities and demands on your time
    • Good creative eye with attention to detail
    • Personable approach with strong stakeholder management skills
    • Excellent communication skills to provide effective briefs and position product strategy to stakeholders
    • Good knowledge of marketing and insight tools with particular experience of digital communications and multi-channel marketing
    • A passion for video games.
WHAT WE CAN OFFER YOU
You will work with talented and passionate people to support, develop or publish our sophisticated and enduring games, in a creative, collaborative and inclusive environment. We love what we do, and we work hard to provide outstanding experiences for our players. 
 
Wellbeing is a big focus at Frontier, and we are continually evolving how we can support our people. We encourage a healthy work/life balance and provide a range of wellbeing activities, initiatives and sessions to support both mental and physical health.  
 
We offer a competitive salary and benefits package, which includes a success-based annual bonus, share option schemes, life assurance, private family healthcare, flexitime working hours, enhanced maternity/paternity leave, in-house subsidised catering, support with relocation, a Cycle to Work scheme, free bike servicing, and social activities and events. 
 
We strive to create an environment where everyone can fully demonstrate their capability and potential. If you therefore need any reasonable adjustments to support you during the recruitment process, please speak to your Talent Acquisition representative.  

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About The Company

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Frontier Developments
12 Active Jobs

We strive to create games that will put both Frontier and the games industry itself at the forefront of the world entertainment industry.


Frontier has thrived over the subsequent three decades. We have built a uniquely diverse catalogue of games – enabled by our Cobra technology – that has defined genres, earned critical acclaim and won a place in the hearts of millions of players.


Having worked with a succession of top publishers we now self-publish our own high quality, innovative games of different genres that embody our world-class expertise across all major gaming formats.

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