Corporate Alliance Manager

HKDL Corporate Alliances develops and holistically manages highly visible, multi-dimensional relationships with selected brands and companies, which directly results in incremental bottom line operating profit to Hong Kong Disneyland (HKDL).  The Corporate Alliances team is dedicated to creating incremental value to HKDL and its partners through creative development of marketing and sponsorship programs, management of partners and HKDL line-of-business (LOB) relationships and creation of new value streams aligned with HKDL’s businesses and strategic goals.

The role of Manager, Corporate Alliances (Account Management) would focus on the development of deep, strategic joint sales and marketing relationships between HKDL and the partners. The Manager will ideate, manage and execute campaigns and contribute to products, services and sales strategies to ensure both HKDL and partners’ needs are covered. The Manager is expected to own the business relationship and provide recommendations backed with data, and present the information across various layers of stakeholders, including leaders of HKDL.

Responsibilities

• Serving as a single point of contact for assigned alliance partners/ operating participants and stakeholders on day-to-day management and develop trusted, collaborative and mutual beneficial relationships.

• Develop in-depth understanding of the partners’ business and marketing goals, strategic initiatives, and current issues relevant to their business and industry by both coordinating with partner contacts and conducting secondary research as appropriate.

• Project manage the development and execution of action plans and deliver on commitments to drive value for our alliance and operating participants including:

• Guide, influence and persuades in strategic discussions on key commercial opportunities including managing the planning, pitching and executional process.

• Working with HKDL LOBs to manage and influence in-park elements of partner activities, including product distribution, new product assessment, brand integration and event activation.

• Understand and apply the relevant HKDL strategies, initiatives, current issues and scope of current and future operations to achieve brand and commercial success for both partner and HKDL.

• Actively identify and develop new opportunities to add value to accounts throughout the partnership – including new product distribution, activation and joint marketing activities, including promotions, sponsorships, in-park activities, events, media partnerships, etc. 

• Drive creative excellence and inspire partners with breakthrough marketing and promotional campaigns.

• Track health of the partnership through appropriate metrics and building on their success. Develop renewal proposals, analyze contract terms and create presentation documents.

• Deliver on revenue targets and actively drive additional values for both the partner and HKDL by leading and implementing strategic plans with internal & external partners, strong project management skills to ensure timely and quality delivery

• Coach and develop junior team members

Requirement

• Bachelor Degree holder, with Master of Business Administration holder will be a plus

• At least 8 years of relevant experience

• Experience in Account Management, solid Experience in Sponsorship, Revenue or Pricing Management, Brand or Digital Marketing, and Project Management will be a plus

• Excellent presentation, negotiation and storytelling skill set

• Proficient in Microsoft office such as Powerpoint, Excel and Word

• Fluent spoken and written skills in both Chinese (Cantonese, Mandarin) and English

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