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Creative Marketing Lead, SWEEPS

Tel Aviv District, Israel (On-site)

Creative Marketing Lead, SWEEPS

1 Month ago • 3 Years + • Marketing • Undisclosed

About the job

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visual-communication

Job Description

The Creative Marketing Lead at SWEEPS is responsible for developing and overseeing creative assets for web-based casino games across marketing channels. This role requires leveraging data insights and trends to create high-impact marketing materials. The successful candidate will lead a creative team, providing art direction and feedback, managing multiple projects simultaneously, and collaborating with various departments (UA, Data, stakeholders). Implementation of AI tools for content optimization and workflow innovation is also a key responsibility. The ideal candidate possesses 3+ years of experience in a marketing/performance creative role, a strong understanding of branding and visual communication, excellent design skills, proven team leadership abilities, and bilingual communication skills (Hebrew and English).

Must have:

3+ years marketing/performance creative experience
Strong branding & visual communication understanding
Excellent design skills (typography, graphic design)
Proven team leadership & management skills
Bilingual (Hebrew & English)
Data-driven creative approach
Project management expertise

Good to have:

Gaming industry experience
Experience with AI tools
Experience with external partnerships

Description

The Creative Marketing Lead's key responsibilities:

Develop and oversee creative assets for web-based casino games across marketing channels, using data insights and trends.
Lead a creative team, providing art direction and feedback for high-quality output.
Manage multiple projects in a fast-paced environment while maintaining attention to detail.
Collaborate with UA managers, Data teams, and stakeholders to align objectives across departments.
Implement AI tools to optimize content production and innovate creative workflows.

Requirements

Requirements:

3+ years in marketing/performance creative role
Strong understanding of branding and visual communication
Excellence in typography and graphic design
Creative mindset with a focus on marketing analytics
Proven team leadership abilities
Self-motivated with strong initiative
Bilingual communication skills (Hebrew and English)
Effective project and team management capabilities
Strong interpersonal skills
Experience with external partnerships
Ability to work with global teams
Gaming industry experience is a plus

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About The Company

PLAYSTUDIOS

7 Active Jobs

CULTURE:

We believe that a company culture is not defined by a brightly colored office, a nice ping pong table, or a well-stocked kitchen. We believe it is revealed in the number of times each day that we laugh out loud, learn something new, get inspired, look forward to a class reunion, take time for lunch, choose the music, test our limits, get what we need, ship something great, recognize our impact, and wake up excited. If that’s not your current career story, then we’d love to have you join ours.

TEAM:

PLAYSTUDIOS is the banner flown by a tight-knit crew of entrepreneurs, artists, software developers, product managers, and producers. Although we come from different lands and disciplines, we share a passion for our work and a belief in the opportunity we are pursuing.