Events Marketing Executive

1 Month ago • All levels • Events

Job Summary

Job Description

The Events Marketing Executive will support ticket sales for events from start to finish, ensuring target attendance is met. Responsibilities include collaborating with third-party providers to obtain marketing materials, working with the social media team to drive sales through engaging content, supporting venues in maximizing ticket sales via various channels, managing the Design My Night platform, collating weekly sales data, managing in-venue POS materials, overseeing Mecca Events branding, creating event visuals, delivering sales training to venue colleagues, providing financial information to the central finance team, building marketing plans, collaborating with the CRM team, and maintaining the Mecca website. Proven experience working with event venues to support sales is essential.
Must have:
  • Support event ticket sales
  • Collaborate with third-party providers
  • Manage social media campaigns
  • Manage Design My Night platform
  • Collate weekly sales data
  • Manage in-venue POS
  • Oversee Mecca Events branding
  • Deliver sales training
Perks:
  • Competitive salary
  • Company Bonus Scheme
  • Leadership and career development opportunities
  • Employee Rewards platform
  • Pension
  • Life Assurance

Job Details

Job Description

Your role will be to support our ticket sales activity from start to finish ensuring third party and direct event attendance targets are achieved.

  • Work closely with our third-party event providers and obtain all event marketing content and collateral to provide to our venues.
  • Work with the Mecca Social Media team to drive ticket sales via engaging social content and commercially managing post boosts in line with agreed budgets.
  • Supporting our venues to drive ticket sales through all available online and offline channels.
  • Management of our Design my Night ticket platform account alongside any other appointed on sellers.
  • Collation of all weekly tickets sales, by event and onward communication.
  • Management and control of in-venue POS and sales collateral.
  • Ownership of the Mecca Events branding.
  • Delivery of inhouse event visuals and supporting imagery.
  • Working alongside the training team to deliver event sales led sessions to upskill venue colleagues.
  • Support the Central Finance team by supplying all information needed (costs and ticket sales) so they can create ROI reports and commercial forecasting.
  • Build a marketing plan and calendar representing all required activity.
  • Work with the CRM team to maximise events messaging to our existing customer base.
  • Ensure the Mecca website is constantly up to date and reflecting existing propositions

Qualifications

  • Proven experience in working with event venues to support sales is essential

Additional Information

What’s in It for You:

  • Competitive salary 
  • Company Bonus Scheme
  • Leadership and career development opportunities within Mecca Bingo or within our parent company Rank.
  • Employee Rewards platform with discounts on travel, shopping, and dining and more!
  • Pension and Life Assurance

The Rank Group are committed to being an inclusive employer, ensuring that we better understand and meet the needs and requirements of our candidates and customers. 

We aim to do this by facilitating fair and equal access to our services. If you require a reasonable adjustment to be made, please reach out to let us know ahead of your interview.

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About The Company

We're better known for our brands, Mecca Bingo and Grosvenor Casinos. With around 140 retail locations, we're one of the biggest gaming companies across the UK. Our ambition is to become a £1 billion revenue international gaming company by 2023. Our focuses are to create a compelling multi-channel offering to our customer, build digital capability and scale, continuously evolve our venues, improve our customer experience and be committed to safe and fair gaming.

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