Growth Marketing Senior Associate, Influencer Partnerships

We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.

Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.

The Crown Is Yours

As a Senior Growth Marketing Associate, Influencer Partnerships, you'll work in a dynamic environment, drawing on your marketing background to launch innovative influencer and integrated media campaigns. You'll play a crucial role in the Growth Marketing team, overseeing influencer media campaigns to promote DraftKings' Daily Fantasy Sports and Sportsbook products.

What you’ll do as a Growth Marketing Senior Associate, Influencer Partnerships

• Assist in driving efficient new customer acquisition via Influencers and Integrated Media partnerships.

• Support media execution strategies with some of the largest Influencers while upholding DraftKings’ focus on regulatory compliance

• Cultivate strong, meaningful relationships with major media partners and external collaborators, prioritizing the mutual success of the partnerships

• Aid in media planning, balancing budgets, and efficient media flighting.

• Review creative elements to ensure delivery meets Marketing best practices and correctly represents the marketing promotion.

• Coordinate cross-functionally with Paid Social, Brand Marketing, Ad Sales and Audio teams to ensure all stakeholders are informed with the goal of identifying synergies.

• Be a key stakeholder for the sports calendar to ensure all parties are aligned to timely delivery of marketing assets.

• Analyze creative performance for cross-functional stakeholders and collaborate with the Marketing Analytics team when deeper insights are needed.

What you’ll bring

• Bachelor's Degree in Marketing or a related field and at least 2 years of experience in a Marketing, Partnerships, or Brand Activations Role.

• Strong analytical skills and ability to identify trends and insights based on a set of data.

• Ability to effectively communicate internally and externally, sharing key learnings with the larger team.

• Ability to think of new and unique marketing campaigns that have never been done before.

• Well organized and great attention to detail with the ability to work on multiple projects simultaneously, often under challenging time constraints.

• Willingness to work autonomously to identify solutions to potential problems.

• Familiarity with DraftKings Sports (Daily Fantasy, P6, and Sportsbook) products is a plus

#LI-MD1

Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is 70,400.00 USD - 88,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.