Head of Marketing Intelligence

5 Months ago • 5 Years + • Marketing

Job Summary

Job Description

As Head of Marketing Intelligence at Growe, you will play a pivotal role in driving marketing strategy and performance. You'll conduct in-depth analyses of marketing processes, campaigns, and expenses, identifying areas for optimization and growth. You'll collaborate with divisional heads to refine and implement effective marketing strategies, ensuring alignment with best practices. This position requires a strong understanding of marketing performance, experience with gambling or high-risk niches, and a proven track record of successful strategy development and implementation. You will also audit divisional reporting and identify areas for improvement, presenting marketing results and strategies to the board and other stakeholders. Your experience in international markets and understanding of cultural nuances, particularly in Asia, Africa, and Latam, will be highly valued. This is a leadership role where you will create and manage a team, ensuring their success.
Must have:
  • 5+ years of proven experience in marketing or analytics in marketing direction
  • 2+ years of experience in a manager position
  • Strong understanding of marketing performance
  • Experience with Gambling or high-risk niches
  • Proven track record in developing and implementing successful marketing strategies
  • Excellent analytical skills
  • Experience in international markets and understanding of cultural nuances
  • Strong communication and presentation skills
  • Leadership skills
  • Exceptional attention to detail and organizational skills
  • Ability to work in a fast-paced, high-pressure environment
Good to have:
  • Experience with conducting audit of marketing processes
  • Experience with Asia, Africa, and Latam markets

Job Details

Growe welcomes those who are excited to:
  • Perform internal analysis of marketing processes: expenses, performance marketing, payback, make analysis and audit of marketing campaigns, etc;
  • Collaborate with divisional heads to refine and implement effective marketing strategies and provide guidance on best practices;
  • Evaluate the effectiveness and efficiency of internal processes across various departments;
  • Assistance to regions in forming a marketing team;
  • Assist divisions in polishing their brand marketing strategies;
  • Audit divisional reporting and identify areas for improvement;
  • Present marketing results and strategies to the board and other stakeholders;
  • Participate in the formation of regions business plans;
  • Create and manage the team.
We need your professional experience:
  • 5+ years of proven experience in marketing or analytics in marketing direction;
  • 2+ years of experience in a manager position;
  • Strong understanding of marketing performance;
  • Experience with Gambling or high-risk niches;
  • Proven track record in developing and implementing successful marketing strategies;
  • Experience with conducting audit of marketing processes will be a plus;
  • Excellent analytical skills;
  • Experience in international markets and understanding of cultural nuances;
  • Experience with Asia, Africa, and Latam markets will be a plus.
We appreciate if you have those personal features:
  • Strong communication and presentation skills;
  • Leadership skills;
  • Exceptional attention to detail and organizational skills;
  • Ability to work in a fast-paced, high-pressure environment.
We are seeking those who align with our core values:
  • GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals; 
  • DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;
  • BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.

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