Marketing Effectiveness Lead, Large Customer Sales
Job Summary
Job Description
- 8+ years experience in digital media/sales/marketing
- Fluency in English
- Experience with Marketing Mix Models (MMM)
- Consultative experience
- Strong communication & presentation skills
- Experience in sales effectiveness, brand tracking, audience measurement
- Knowledge of Ad effectiveness and brand measurement ecosystems
- Fluency in German
- Experience with local market research
2 skills required
Job Details
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in digital media, sales, marketing, or product roles.
- Experience working in digital or offline advertising,
- Ability to communicate in English fluently to support client relationship management in this region.
Preferred qualifications:
- Experience running Marketing Mix Models.
- Experience working in a consultative capacity to synthesize customer actions and recommendations.
- Experience in one area of sales effectiveness, brand health/tracking or audience measurement, and with local market research.
- Knowledge of Ad effectiveness and brand measurement ecosystems.
- Ability to communicate in German fluently to support client relationship management in this region.
- Excellent people management, presentation, influencing, customer-facing, consultative, and communication skills.
About the job
As a Marketing Effectiveness Lead, you will be responsible for helping advertisers scale their use of Google measurement solutions at the intersection of Marketing Mix Models (MMM), incrementality and attribution, and actioning on the insights produced.
In this role, you will help measure and understand the value of marketing investments overall, and with Google specifically. You will convince advertisers to take the necessary actions to properly determine brand, media customer value, and channel impact.
Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
Responsibilities
- Develop and activate a strategy for providing direct consultative measurement support for DACH advertisers and the Sales teams who manages them.
- Consult Google’s largest customers on their Marketing (media) Mix Models through Return on Investment (ROI) consultation that aim at improving the design, implementation, and interpretation of their models. Ensure clear actionability for Google campaigns.
- Drive adoption of high quality Marketing Mix Models (MMMs) with clients in DACH, including improved Google data provision into MMMs and consultation on processes and results.
- Uncover measurement-related challenges, and develop bespoke solutions across stakeholders to drive business growth.
- Manage relationships with third-party measurement vendors and agencies in coordination with the sales teams and advertisers.
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About The Company
A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.
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