The Media Effectiveness Specialist will leverage their expertise in online media, communication, and investigative skills to support the growth of new and existing businesses. This role requires building strong client relationships, conducting market research and analysis, and understanding client needs to recommend suitable Google products. Key responsibilities include consulting with advertisers to define measurement goals, developing advanced measurement strategies (incrementality experiments, marketing mix modeling, attribution), driving adoption of measurement solutions, and collaborating with sales teams to apply insights and achieve business objectives. The specialist will work with clients in Italy, requiring fluency in English and Italian.