Online Customer Marketing Manager

6 Months ago • 5 Years + • Business Development

Job Summary

Job Description

The Online Customer Marketing Manager at Logitech will be responsible for developing and growing the e-tail business in the Philippines. Key responsibilities include planning and executing online activation strategies, leading sales conversion efforts, analyzing sales data to improve strategies, collaborating with e-commerce partners, and building Logitech's brand presence through digital merchandising and content. The role requires a Bachelor's degree, at least 5 years of online sales & marketing experience, and strong analytical, communication, and presentation skills. Experience with search engine tactics, social media marketing, and e-commerce platforms like Lazada and Shopee is crucial. The ideal candidate should be a game changer, possess a strong work ethic and positive attitude, and have a passion for technology and digital marketing.
Must have:
  • 5+ years online sales & marketing experience
  • Strong analytical & communication skills
  • Experience with Lazada & Shopee
  • Execute online programs with clear goals
  • Lead sales conversion efforts
  • Develop online activation strategies
Good to have:
  • Adobe Illustrator & Photoshop skills
  • FMCG industry experience

Job Details

Description

The Role:

The Online Customer Marketing Specialist will have the responsibility to develop & grow our E-tail business with the primary focus to improve, innovate and deliver the best-in-class Brand & Online customer experience, which leads to consumers purchasing our products at Logitech Official Stores (i.e. Lazada / Shopee). This role reports to the Head of Online.
 

The key responsibilities include;

  • Planning and defining online activation strategies and creation of execution calendars for key online activities.
  • Lead sales conversion efforts through demand generation campaigns and programs to achieve sales targets.
  • Analysis of sales data to then create, recommend & improve best practice scenarios.
  • Lead collaboration efforts with eCommerce Partners to improve Logitech's brand standing and growth within the e-commerce platforms.
  • Build Logitech’s brand & mindshare with both eCommerce Partners and Consumers by leading standout digital merchandising efforts, digital content, landing pages, search engine and social media activation to continuously acquire digital customers

Your Contribution:

Move fast. Speak up. Decide and own. Drive change. Exceed customer needs. These are some of the winning behaviors you’ll need for success at Logitech. In this role you will:

  • Be a Game Changer. Optimize and grow the online business in the Philippines through innovative and effective digital sales conversion strategies.
  • Closely tie in Online strategy with country revenue and profitability target
     

Your Skills:

For consideration, you must bring the following skills and behaviors to our team:

  • Bachelor’s degree with good academic performance
  • Minimum 5 years of experience in Online sales & marketing
  • Demonstrable experience executing online programs with clear Goals/Outcomes
  • Demonstrable experience using Search Engine tactics and executions to deliver commercial outcomes
  • An understanding of various Social Media platforms and how they can be used to drive a consumer purchase.
  • Solid presentation & negotiation skills and ability to manage relationships across many partners and agency
  • Strong knowledge of market/customer needs with good market analytics skills
  • Can work independently, self-motivated with good communication skills and willing to initiate / explore new ideas
  • Ability to work under stressful environments with extremely short turnaround time
  • Ability to work under ambiguous situations, and demonstrate the ability to define steps to meet goals
  • Skills in Adobe Illustrator and Photoshop is a bonus
  • Experience in FMCG Industry or Online Marketplace Platform (Lazada & Shopee) is a plus

The Ideal candidate should also possess the following personal traits

  • A clear ambition to build a successful career in online marketing
  • Humorous, and ability to laugh away stressful scenarios
  • Passion for technology, music and sports
  • ‘Never say die’ attitude

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