Platforms Analytical Lead

2 Months ago • 5 Years + • Marketing • $103,000 PA - $148,000 PA

Job Summary

Job Description

As a Platforms Analytical Lead at Google, you'll activate, measure, and quantify the impact of Google Marketing Platform. You'll leverage data analysis to provide business insights and demonstrate the value of Google's technology and advertising investments. Responsibilities include testing, experimenting, sharing learnings, and implementing best practices. You'll create data-driven recommendations aligned with client objectives, collaborating with cross-functional teams (programmatic, ad tech, analytics, product, and operations) to develop scalable solutions. Direct client interaction and relationship building with key decision-makers are crucial, requiring strong communication and presentation skills. The role involves navigating cross-functional teams and influencing internal and external stakeholders.
Must have:
  • Bachelor's degree or equivalent experience
  • 5+ years in media analytics, advertising, or data science
  • Experience with SQL, databases, and automation
  • Online advertising experience (Search, Display, Video)
  • Data analysis and insightful presentation skills
  • Strategic planning and execution
Good to have:
  • Google Marketing Platform experience (Display & Video 360, Campaign Manager 360)
  • Marketing experimentation, ROI modeling, statistical analysis
  • Client relationship management and executive communication
Perks:
  • Bonus
  • Equity
  • Benefits

Job Details


Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 5 years of experience in media analytics, advertising sales, digital media and marketing, consulting, financial analysis, or data science.

Preferred qualifications:

  • Experience in SQL, databases, and basic automation techniques (e.g., dashboards, automating custom reports, materializing tables).
  • Experience with online advertising (Search, Display, Video/TV), web/app analytics or Google Marketing Platform (especially Display and Video 360 and Campaign Manager 360).
  • Experience performing marketing experiments, Return on Investment/Financial Modeling, and Statistical Analyses.
  • Ability to analyze large datasets and distill them into actionable insights that are presented in a logical and compelling story.
  • Ability to plan, pitch, and execute a business strategy.
  • Excellent communication, presentation skills, strategic and problem-solving skills.

About the job

Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.

As a Platforms Analytical Lead, you will help activate, measure and quantify the business impact of Google marketing platform, tech adoption and media buying recommendations against client business objectives. You will collaborate internally across cross-functional roles including programmatic account and media platforms executives, data transformation leads, product managers, and engineering teams to identify best practices, drive activation, solve challenges, develop case studies, and provide critical feedback to improve solutions. You will work directly with clients and develop client relationships with key decision makers, including executive leaders in marketing strategy and analytics teams. You will navigate cross-functional teams, influence, motivate and change both internally and externally through collaboration.

Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.

The US base salary range for this full-time position is $103,000-$148,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about .

Responsibilities

  • Support the growth of Google marketing platform through analysis of customer's data and platform utilization.
  • Leverage investigative approaches and measurement methods to produce business focused insights and help customers understand the value of Google tech and advertising investments.
  • Test, experiment and learn agendas, share learnings across sectors, and implement best practices with cross-functional partners.
  • Develop forward thinking, data-driven recommendations that align with client business objectives.
  • Partner with programmatic business, Google marketing platform ad tech business, data measurement and analytics teams, product managers, and business operations to develop scalable use cases and frameworks to verify the value of advanced usage and feature adoption.

Similar Jobs

Microsoft - Senior Technical Program Manager - New Product Introduction

Microsoft

Redmond, Washington, United States (Hybrid)
2 Months ago
The Walt Disney Company - Manager, Database Reliability Engineering

The Walt Disney Company

Washington, United States (On-Site)
3 Months ago
Meta - Marketing Science Partner (Financial Services)

Meta

New York, New York, United States (On-Site)
7 Months ago
Everyday Health Group - Senior Software Engineer, Backend - Lose It!

Everyday Health Group

United States (On-Site)
7 Months ago
ByteDance - Data Quality Assurance Engineer - Data Platform 2025 Start

ByteDance

Singapore (On-Site)
7 Months ago
Peak - Illustrator, Marketing

Peak

(On-Site)
11 Months ago
Electronic Arts - Digital Media Designer

Electronic Arts

Vancouver, British Columbia, Canada (Remote)
2 Months ago
Tap Nation - Head of User Acquisition

Tap Nation

(Remote)
7 Months ago
Ubisoft - CRM Email Marketing Assistant - Internship

Ubisoft

Paris, Île-de-France, France (On-Site)
2 Months ago
G5 Games - Creative Producer

G5 Games

Yerevan, Yerevan, Armenia (Remote)
2 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Microsoft - Director of Data

Microsoft

(On-Site)
2 Months ago
Google - Senior Data Scientist, Research, Storage Analytics

Google

New York, New York, United States (On-Site)
2 Months ago
Xsolla - Anti-Fraud Analyst

Xsolla

Berlin, Berlin, Germany (Hybrid)
2 Months ago
ByteDance - Data Analyst Intern - Global Payment - 2025 Start

ByteDance

Singapore (On-Site)
3 Months ago
CloudHire - Senior Database Engineer

CloudHire

Telangana, India (Remote)
3 Months ago
CloudHire - Senior Full Stack Developer - React & Python

CloudHire

Karnataka, India (Remote)
2 Months ago
Netflix - Associate, Payments Strategy & Analytics (Technical) - APAC

Netflix

Singapore, Singapore (On-Site)
2 Months ago
Wargaming - Game Data Analyst (World of Tanks)

Wargaming

Nicosia, Nicosia, Cyprus (On-Site)
3 Months ago
NVIDIA - Product Validation Tools Software Engineer

NVIDIA

Shanghai, Shanghai, China (On-Site)
4 Months ago

Get notifed when new similar jobs are uploaded

Jobs in New York, New York, United States

Trackman - Trackman Baseball System Operator

Trackman

Los Angeles, California, United States (On-Site)
2 Months ago
Info Stretch - .Net Architect

Info Stretch

Mechanicsburg, Pennsylvania, United States (On-Site)
7 Months ago
Light Speed Studios - Senior Technical Artist

Light Speed Studios

California, United States (On-Site)
4 Months ago
Inworld AI - People Ops/HR Lead

Inworld AI

Mountain View, California, United States (Hybrid)
2 Months ago
Nintendo - Contract - Associate Designer (NST)

Nintendo

Redmond, Washington, United States (Hybrid)
4 Months ago
ION - Lead Java Developer, New York

ION

New York, New York, United States (Hybrid)
8 Months ago
NVIDIA - Senior AI-HPC Storage Engineer

NVIDIA

Austin, Texas, United States (On-Site)
3 Months ago
The Walt Disney Company - Senior Software Engineer, iOS

The Walt Disney Company

Glendale, California, United States (On-Site)
2 Months ago
ByteDance - Software Engineer, ML System Architecture

ByteDance

Seattle, Washington, United States (On-Site)
7 Months ago
Google - Technical Accounting, Revenue Recognition

Google

Atlanta, Georgia, United States (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Amazon Games - Senior Partner Marketing Manager, Luna Prime Gaming

Amazon Games

Bellevue, Washington, United States (On-Site)
2 Months ago
Evolution - Territory Manager Peru

Evolution

Lima, Callao Region, Peru (On-Site)
6 Months ago
Nintendo - Influencer Marketing Coordinator

Nintendo

Redmond, Washington, United States (Hybrid)
1 Year ago
Warner Bros Games - Marketing Games Internship

Warner Bros Games

Neuilly-sur-Seine, Île-de-France, France (On-Site)
2 Months ago
Meetelise - VP of Marketing

Meetelise

New York, New York, United States (On-Site)
7 Months ago
Kokotree - Product Marketing Manager

Kokotree

Wilmington, North Carolina, United States (On-Site)
7 Months ago
Blissclub - Assistant Manager- Performance Marketing

Blissclub

Bengaluru, Karnataka, India (On-Site)
9 Months ago
Scope AR - ABX Marketing Manager

Scope AR

San Francisco, California, United States (Remote)
6 Months ago
Hike - Product Marketing Manager

Hike

(Remote)
3 Months ago
Codeway - Jr. Marketing Artist

Codeway

İstanbul, Türkiye (On-Site)
5 Months ago

Get notifed when new similar jobs are uploaded

About The Company

San Diego, California, United States (On-Site)

Los Angeles, California, United States (On-Site)

Massachusetts, United States (Remote)

United States (On-Site)

Bengaluru, Karnataka, India (On-Site)

Chicago, Illinois, United States (Hybrid)

Bengaluru, Karnataka, India (On-Site)

Regensburg, Bavaria, Germany (Remote)

Lanham, Maryland, United States (On-Site)

Toronto, Ontario, Canada (On-Site)

View All Jobs

Get notified when new jobs are added by Google

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug