Product Lead, Game Marketing Technology - SaaS Platform

8 Months ago • 8 Years + • Product Management

Job Summary

Job Description

Product Lead for Marketing Technology, defining and executing product vision, strategy, and roadmap for UA marketing tools and platforms. Deep understanding of user acquisition (UA) channels, advertising platforms, and market trends required.
Must have:
  • Product Management
  • SaaS Platform
  • User Acquisition
  • Advertising Platforms
Good to have:
  • Gaming Industry
  • Data Science
  • Cross-functional Collaboration
  • Stakeholder Management
Perks:
  • Medical Insurance
  • 401(k) Plan

Job Details

Responsibilities:

Tencent Games was established in 2003. We are a leading global platform for game development, operations and publishing, and the largest online game community in China.

Tencent Games has developed and operated over 140 games. We provide cross-platform interactive entertainment experience for more than 800 million users in over 200 countries and regions around the world. Honor of Kings, PUBG MOBILE, and League of Legends, are some of our most popular titles around the world.

Meanwhile, we actively promote the development of esports industry, work with global partners to build an open, collaborative and symbiotic industrial ecology, and create high-quality digital life experiences for players.

Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world. We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.

Role Overview: As the Product Lead for Marketing Technology, you will be responsible for defining and executing the product vision, strategy, and roadmap for our marketing tools and platforms. You will leverage your deep understanding of user acquisition (UA) channels, advertising platforms, and market trends to guide the development of solutions that enhance marketing efficiency and effectiveness. Your role will involve close collaboration with cross-functional teams to ensure the creation of innovative, market-driven products that empower our business teams.

Key Responsibilities:

1.  Product Development:

a. Lead the end-to-end product development lifecycle of UA marketing tools and platforms, from ideation to launch.

b.  Define product vision, strategy, and roadmap in alignment with business objectives and market needs.

2.  Market Insights & Strategy:

a.  Continuously monitor and analyze market trends, user acquisition channels, and advertising platforms to identify opportunities for innovation.

b.  Translate complex marketing needs into actionable product features and improvements.

3.  Cross-functional Collaboration:

a.  Work closely with marketing teams to understand their pain points and requirements, and translate these into technical solutions.

b.  Partner with data teams to ensure that product development aligns with data integration and analytics needs.

4.  Stakeholder Management:

a.  Collaborate with engineering teams to ensure the technical feasibility of product features and enhancements.

b.  Engage with stakeholders to gather feedback and refine product features based on user needs and market demands.

Requirements:

Qualifications:

  • Bachelor’s or Master’s degree in Computer Science, Engineering, Data Science, or a related field.
  • 8+ years of experience in product management within a SaaS platform environment.
  • Deep understanding of user acquisition (UA) channels, advertising platforms, and their operational mechanisms.
  • Demonstrated ability to translate complex market need into actionable product solutions.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • Strong problem-solving skills, with a data-driven approach to decision-making.
  • Experience working in the gaming industry is a plus.


 

Location State(s)

California, Washington


 

The base pay range for this position in the state(s) above is $49.04 to $102.7 per hour. Actual pay is based on market location and may vary depending on job-related knowledge, skills, and experience. A sign on payment, relocation package, and restricted stock units may be provided as part of the compensation package, as well as other medical, financial, and/or other benefits, dependent on the specific position offered.

Employees (and their families) are covered by medical, dental, vision, and basic life insurance. Employees are also able eligible to participate in the Company’s 401(k) plan, accrue from 15 up to 25 days of vacation leave per year, up to 10 paid holidays per year, 2 floating holidays and accrue up to 10 days of paid sick leave per year. Your benefits eligibility requirement will be adjusted to reflect your location, employment status, duration of employment with the company, and position level. Benefits may be pro-rated for those who start working during the calendar year.

Similar Jobs

Microsoft - Technical Support Engineer

Microsoft

Vancouver, British Columbia, Canada (Remote)
1 Week ago
Google - Head of YouTube Business Data Engineering

Google

Bengaluru, Karnataka, India (On-Site)
1 Week ago
Fortis Games - Head of Analytics

Fortis Games

Canada (On-Site)
3 Months ago
Microsoft - Member of Technical Staff - Growth Web Engineer

Microsoft

Mountain View, California, United States (Hybrid)
1 Month ago
Match Group - Data Science II (Marketing Analytics)

Match Group

West Hollywood, California, United States (Hybrid)
6 Months ago
Scopely - Senior Executive Assistant

Scopely

California, United States (Hybrid)
2 Months ago
Google - Technical Solutions Consultant

Google

Dublin, County Dublin, Ireland (On-Site)
1 Week ago
Playtika - Product Manager

Playtika

Netherlands (Hybrid)
1 Week ago
Nagarro - Associate Principal Engineer, Delivery

Nagarro

Mexico (Remote)
6 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Linden Lab - Director, Strategic Insights

Linden Lab

San Francisco, California, United States (On-Site)
1 Month ago
DraftKings - Senior Analyst, Marketing Analytics

DraftKings

Boston, Massachusetts, United States (On-Site)
1 Month ago
Voodoo - Founding Product Manager

Voodoo

Paris, Île-de-France, France (Hybrid)
3 Weeks ago
The Walt Disney Company - Lead Data Solution Engineer

The Walt Disney Company

Montévrain, Île-de-France, France (On-Site)
2 Weeks ago
Google - Data Scientist III, Product, ODS

Google

San Francisco, California, United States (On-Site)
1 Week ago
Google - Wearable Telemetry Tech Lead

Google

Bucharest, Bucharest, Romania (On-Site)
1 Week ago
Netflix - Data Engineer (L5) - Games

Netflix

Los Gatos, California, United States (On-Site)
6 Months ago
ByteDance - Senior Data Scientist

ByteDance

San Jose, California, United States (On-Site)
2 Weeks ago
Google - Staff Data Scientist, Product, Workspace

Google

Sunnyvale, California, United States (On-Site)
1 Day ago
Netflix - Manager, Member Insights Engineering

Netflix

United States (Remote)
1 Week ago

Get notifed when new similar jobs are uploaded

Jobs in Palo Alto, California, United States

Microsoft - Member of Technical Staff, AI Platform Engineer

Microsoft

Mountain View, California, United States (Hybrid)
2 Weeks ago
ByteDance - Senior Software Engineer, Multi Cloud CDN - San Jose / Seattle / Boston

ByteDance

Seattle, Washington, United States (On-Site)
4 Months ago
ByteDance - MicroLED Display Engineer - Pico Lab- San Jose

ByteDance

San Jose, California, United States (On-Site)
6 Months ago
NVIDIA - Senior System Software Engineer, Performance - CUDA Driver

NVIDIA

Santa Clara, California, United States (On-Site)
3 Months ago
Google - Staff Software Engineer, Network Management

Google

Sunnyvale, California, United States (On-Site)
1 Day ago
Passive Logic - AI Control Theory & Optimization Scientist

Passive Logic

Salt Lake City, Utah, United States (On-Site)
4 Months ago
ByteDance - Software Engineer in ML Systems Graduate (AML - Machine Learning Systems) - 2024 Start (BS/MS)

ByteDance

San Jose, California, United States (On-Site)
5 Months ago
Meta - Software Engineer, Systems ML - SW/HW Co-design

Meta

New York, New York, United States (Remote)
5 Months ago
Bungie - Senior Infrastructure Engineer

Bungie

United States (Hybrid)
1 Month ago
ByteDance - Senior R&D Engineer - Overseas

ByteDance

Seattle, Washington, United States (On-Site)
1 Day ago

Get notifed when new similar jobs are uploaded

Product Management Jobs

Google - Product Manager, Apps Script

Google

Bengaluru, Karnataka, India (On-Site)
1 Day ago
Warner Bros Games - Senior Technical Program Manager

Warner Bros Games

(Hybrid)
3 Months ago
Meta - Software Engineering Manager, Product

Meta

Redmond, Washington, United States (Remote)
2 Weeks ago
Google - Senior Product Manager, Ads

Google

Mountain View, California, United States (On-Site)
1 Week ago
N-iX - Senior Project Manager

N-iX

Poland (Remote)
1 Week ago
Epic Games - Product Manager (BR & Reload)

Epic Games

(On-Site)
2 Months ago
Google - Strategic Partner Manager, YouTube Shopping

Google

Tokyo, Japan (On-Site)
1 Week ago
Scanline VFX - Project Manager

Scanline VFX

Los Angeles, California, United States (Hybrid)
2 Months ago
OKX - Graduate Hire 2024/25 - Blockchain Engineer

OKX

Hong Kong (On-Site)
6 Months ago
Google - Product Manager II, Project Starline, Hardware

Google

Mountain View, California, United States (On-Site)
1 Week ago

Get notifed when new similar jobs are uploaded

About The Company

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world.


Founded in 1998 with its headquarters in Shenzhen, China, Tencent's guiding principle is to use technology for good. Our communication and social services connect more than one billion people around the world, helping them to keep in touch with friends and family, access transportation, pay for daily necessities, and even be entertained.


Tencent also publishes some of the world's most popular video games and other high-quality digital content, enriching interactive entertainment experiences for people around the globe.


Tencent also offers a range of services such as cloud computing, advertising, FinTech, and other enterprise services to support our clients' digital transformation and business growth.


Tencent has been listed on the Stock Exchange of Hong Kong since 2004.

View All Jobs

Get notified when new jobs are added by Tencent

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug