Research Analyst, Advertising Insights

Craft:

Data, Analytics & Strategy

Job Description:

About Activision Blizzard Media

Activision Blizzard Media Ltd is the gateway for brands to the leading interactive entertainment company with hundreds of millions of monthly active users around the world across Activision, Blizzard, and King. Our legendary portfolio includes iconic mobile game franchises such as Candy Crush™, esports like the Call of Duty League™, the Overwatch League™ and some of the top PC and console gaming franchises such as Call of Duty®, World of Warcraft®, and StarCraft®. The idea is simple: great game experiences offer great marketing experiences. 

Role Overview

As a Research Analyst, you will play an integral role in supporting advertising insights. You will be helping our clients and internal stakeholders understand media behaviors, player engagement, consumer habits, and advertising sentiment across our gaming portfolio. Working within the Advertising Insights team, you will assist in custom research, create stories around insights, and develop materials that demonstrate the value of advertising with Activision Blizzard Media.

The hybrid-working role is based in New York City, NY or London, UK as part of a broader team that spans the globe.

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all the skillsets? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every skill, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

Key Responsibilities

• Insights Development: Pull and translate data findings into clear, actionable insights that help shape marketing narratives, client RFPs, and product recommendations.

• Research Project Support: Assist in custom research initiatives aimed at deepening the media industry’s understanding of gamers and informing the business’ ad product strategy. This support will include vendor management and cross-functional collaboration with marketing, product, sales, and data science teams.

• Sales Enablement: Provide insights support to strengthen client relationships and drive direct advertising revenue in partnership with the internal sales and marketing teams.

Skills & Attributes

• Education: Bachelor’s degree in Social Sciences, Statistics, Marketing, Economics, or a related field.

• Experience: 1-2 years in research, data analysis, or measurement; domain knowledge in advertising or gaming-related research a plus.

• Technical proficiencies: 

  • Competence in Excel and Powerpoint required

  • Familiarity with audience insights tools (e.g., MRI-Simmons, GlobalWebIndex, comScore) preferred

  • Experience with SPSS, SQL, R, Python, or data visualization tools a plus

• Data analysis: Comfortable analyzing, interpreting, and visualizing data, preferably with  experience in statistical methods.

• Insight Storytelling: Ability to turn data into actionable insights and weave insights into narratives that the sales team can take to advertisers.

• Research skills: Familiarity with quantitative and/or qualitative methodologies, research design, questionnaire development, survey programming, monitoring data collection and response rates, etc

• Key Strengths:

  • Attention to detail

  • Strong organizational skills

  • Ability to communicate effectively

  • Collaborative team player

  • Proactive in seeking solutions

  • Eager to learn

  • Adaptable

About Activision Blizzard Media

Activision Blizzard Media is the gateway for brands to the #1 cross-platform gaming company in the western world, with hundreds of millions of players across over 190 countries. Our legendary portfolio includes iconic mobile game franchises such as Candy Crush™, esports opportunities like the Call of Duty® and Overwatch® Leagues, and some of the top PC and console gaming franchises such as World of Warcraft®, Call of Duty®, and StarCraft®. The idea is simple: great game experiences offer great marketing experiences.

A Great Saga Needs All Sorts of Heroes

King strives to be a place where everyone can be their most authentic self. We recognize that diversity, equity and inclusion is a vital and continuous conversation, and that change only happens when we all come together. It’s our mission to build a diverse and inclusive Kingdom for our people, players, and community. 

Making the World Playful

Making the World Playful is our mission – it’s the thread that connects our people, our players, and our passion for our games. Let’s face it, who doesn’t love a bit of fun?

Kingsters are seriously playful: creative thinkers who balance art and science to bring moments of magic to millions daily. But our players aren’t the only ones that can level-up. We’re always looking for ways to champion each other and make what’s already great, even better.

So, if this feels like a fun way to spend your days, and you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful.

Applications needs to be in English.

Discover King at careers.king.com

Rewards

We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!  Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company.  You can learn more by visiting https://www.benefitsforeveryworld.com/.

In the U.S., the standard base pay range for this role is $55,800.00 - $103,230.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.