Senior Social Media Analyst - Remote

Please note the applications are open to candidates based anywhere in Mexico, so feel free to apply regardless of location as those will be 100% remote, Work-From-Home roles.

Digital Media Management (DMM), a Keywords Studios company, is a full-service social media agency that specializes in 360 campaigns for the entertainment, games, and consumer brands industries. DMM creates groundbreaking social-first campaigns rooted in innovative strategy, and provides clients with community management, creative, video production, influencer, talent, and performance marketing capabilities. As our team at DMM is growing, we are always on the lookout for talented professionals who share our values and are passionate about the entertainment industry🎙️🎧🎥!

Role overview

We are seeking a Senior Social Media Analyst to lead in-depth analysis of social media campaign data across multiple platforms and tools, including social listening. In this senior role, you will utilize data-driven insights to support and optimize social strategies, offering strategic recommendations to enhance campaign performance and drive measurable results. Your expertise will play a key role in shaping and refining social media strategies for maximum impact.

What are we looking for? Our Senior Social Media Analyst has a knack for the following skills:

Communication:

• Constructs detailed reports and visual presentations with a problem-solving and optimization mindset, effectively communicating insights to stakeholders.
• Serves as the main point of contact for clients regarding reporting deliverables and data-related inquiries, ensuring clarity and transparency in all communications.

Analytics:

• Leads data analysis, cleanup, and normalization processes, developing actionable insights and strategic recommendations based on thorough analysis.
• Dives into user engagement and conversion data to assess the effectiveness of copy and community management tactics, driving continuous optimization.
• Proactively researches audience targets and online fan communities, making strategic recommendations on engagement to enhance campaign performance.

Leadership:

• Evaluates processes and reporting structures to identify areas for improvement, providing strategic recommendations to optimize workflows and outcomes.
• Mentors and supports junior team members in data analysis and reporting best practices, helping to elevate the overall team’s capabilities.

Business:

• Utilizes data insights to shape and refine business strategies, ensuring social media campaigns align with overall business goals and drive measurable results.
• Partners with cross-functional teams to incorporate data-driven insights into broader business objectives, influencing strategy across departments.

You'd be a great fit for this role if you have:

• 5+ years of experience in a senior social media analytics role, with a proven ability to lead data analysis and provide strategic insights.
• Deep expertise in social media platforms, their functionalities, and the broader marketing and digital advertising landscape, with the ability to guide teams in leveraging these tools effectively.
• Demonstrated ability to drive campaign performance through social media analytics, showcasing a track record of using insights to optimize and improve outcomes at a senior level.
• Advanced project management skills, with a keen attention to detail and the capability to manage complex projects across teams and stakeholders.
• Extensive experience in creative storytelling, synthesizing channel insights, and presenting consumer data to senior marketing stakeholders, making data accessible and actionable.
• Expertise in conducting data analysis, including data cleanup and normalization, and providing strategic recommendations that influence senior-level decision-making.
• Extensive experience in a digital media agency environment is strongly preferred
• Availability to work between 9am and 6pm PST

What do we offer?

Our company culture is casual, fun, and empowering. There’s a lot of room for growth in this role! That’s right, no glass ceiling and room to learn. Digital Media Management is an equal opportunity employer. We work together to create a space that fosters diversity and inclusion across race, color, gender, sexual orientation, gender identity/expression, disability, age, national origin, and veteran status. Our diversity strategy is simple: grow a team of creative, innovative, passionate people from varied backgrounds to produce best-in-class digital campaigns.

Our recruitment process is fully online and remote. We value each application and review every candidate individually. Our recruitment team will get back to you as soon as they can to inform you about the status of your candidacy. If you're interested in joining our team, we highly encourage you to apply.

That would be it from us - now we are waiting for your move!

#imaginemore

By providing your information in this application, you understand that we will collect and process your information in accordance with our Applicant Privacy Notice. For more information, please see our Applicant Privacy Notice at https://www.keywordsstudios.com/en/applicant-privacy-notice.

Al brindar su información en esta solicitud, usted indica que entiende que recolectaremos y procesaremos su información de acuerdo con nuestro Aviso de privacidad para solicitantes. Para más información, consulte nuestro Aviso de privacidad para solicitantes en https://www.keywordsstudios.com/en/applicant-privacy-notice.

Role Information: EN

Studio: Keywords Studios

Location: Americas

Area of Work: Player Engagement

Service: Engage

Employment Type: Freelance

Working Pattern: Remote