SENIOR UA MANAGER

Are you passionate about gaming and have a knack for driving user growth across both mobile and web platforms? We’re seeking a dynamic User Acquisition Manager who thrives in a fast-paced environment and has proven expertise in optimizing web campaigns specifically for gaming. Join our team to lead our user acquisition efforts, push boundaries, and make a direct impact on our growth trajectory.

Why You’ll Love This Role:

• Lead Game-Changing Campaigns: Play a pivotal role in developing strategies that bring millions of players to our games.

• Data-Driven Success: Work with cutting-edge tools and data to make informed decisions and optimize campaigns across platforms.

• Career Growth: Mentor junior team members while expanding your skills in an innovative, growth-focused company.

Your Core Responsibilities:

Web Campaign Optimization for Gaming (Priority Focus):

• Drive user acquisition efforts by leveraging your expertise in web marketing specifically tailored for gaming audiences.

• Implement best practices in search engine marketing (SEM), display advertising, retargeting, and web-specific strategies that resonate with gamers.

• Optimize web campaigns for gaming communities to maximize efficiency and player engagement.

User Acquisition Strategy:

• Develop and execute comprehensive user acquisition strategies that encompass both mobile and web gaming channels.

• Tailor campaigns to target specific audience segments, demographics, and regions using a data-centric approach that appeals to gamers.

Budget Management:

• Manage budgets with precision, optimizing return on ad spend (ROAS) while maximizing player acquisition.

• Make data-driven decisions to allocate resources effectively across web and mobile platforms, with a focus on gaming-specific channels.

Ad Campaign Planning:

• Plan, launch, and oversee advertising campaigns on social media, mobile ad networks, web gaming channels, and other relevant platforms.

• Collaborate with creative teams to develop ads that capture the attention of gaming enthusiasts.

Performance Analytics:

• Monitor campaign performance with a keen eye on key metrics such as conversion rates, click-through rates, cost per acquisition (CPA), and gaming-specific engagement metrics.

• Use insights to continuously refine strategies and improve campaign outcomes in the gaming sector.

ASO & SEO Collaboration:

• Work closely with the App Store Optimization (ASO) and Search Engine Optimization (SEO) teams to align user acquisition efforts with visibility strategies.

• Boost organic growth by ensuring the app and web presence are discoverable by gaming audiences across app stores and search engines.

Team Leadership:

• Guide, mentor, and inspire junior team members, fostering a culture of growth and development in the gaming space.

Revenue Growth:

• Contribute to the company’s revenue goals by acquiring high-value players and optimizing both acquisition and monetization strategies specific to gaming.

What You Bring:

• Proven Experience in Web Campaigns for Gaming: Demonstrated success in driving user growth through optimized web marketing strategies for gaming audiences.

• Data-Driven Mindset: Ability to interpret data, draw insights, and adjust strategies to achieve the best results.

• Multichannel Expertise: Knowledge of mobile and web advertising platforms, including gaming-specific channels, social media, SEM, and display networks.

• ASO & SEO Skills: Experience in aligning user acquisition strategies with ASO and SEO practices for increased organic growth.

• Analytical Skills: Strong understanding of key metrics such as ROAS, CPA, CTR, and gaming-specific engagement metrics.

What We Offer:

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career advancement.

• A collaborative and innovative work environment with a team passionate about gaming.

• Flexible working arrangements and a focus on work-life balance.

If you’re ready to level up your career and make an impact on the gaming industry, apply now to become our User Acquisition Manager – Mobile & Web Gaming!

What's in it for you?