Senior User Acquisition Manager

4 Months ago • 5 Years + • Marketing • $135,000 PA - $165,000 PA

Job Summary

Job Description

As a Senior User Acquisition Manager at Skillz, you'll leverage your expertise in mobile app acquisition to drive significant growth. Responsibilities include managing multi-million dollar budgets, optimizing campaigns across various channels (MMPs, DSPs, ad networks, Facebook, Google), and creating insightful data-driven reports using tools like Excel and SQL. You'll collaborate with creative and analytics teams, implement SKAdNetwork and Conversion API strategies, and focus on paid social media. Success requires proven experience in media buying, user acquisition, and budget management, along with strong leadership and data analysis skills. A background in consumer tech, ideally gaming, is highly preferred.
Must have:
  • 5+ years in media buying/user acquisition
  • 2+ years managing $1M+ monthly budgets
  • Data-driven UA optimization & A/B testing
  • Leadership in cross-functional projects
  • Expertise in MMPs, DSPs, ad networks, Facebook & Google
  • SKAdNetwork (SKAN) and Conversion API experience
Good to have:
  • Gaming industry experience
Perks:
  • Comprehensive benefits (medical, dental, vision)
  • 401k matching
  • Equity incentives
  • Daily breakfast, lunch, dinner, snacks
  • Friday Happy Hours
  • Gym with showers
  • Commuter benefits
  • Competitive PTO & company holidays

Job Details

Join Skillz and Level Up Your Career!

Are you ready to take your career to the next level? Join Skillz, the first publicly-traded mobile esports platform that hosts billions of casual mobile gaming tournaments for millions of players worldwide. Skillz is revolutionizing the gaming industry, providing the ultimate platform for competitive mobile games. By fostering social competition within games, Skillz empowers developers to create multi-million dollar franchises while connecting players through fair, enjoyable, and meaningful competition.
At Skillz, we firmly believe that everyone is born with unique skills and deserves to experience an epic win. We understand the thrill of achievement and the satisfaction of overcoming challenges. That's why we passionately champion game developers and players alike, empowering them to unleash their full potential through the power of competition.

Life @ Skillz

  • Culture of Impact: Join a united team of builders, creators, innovators, and entrepreneurs driven by the desire to win. At Skillz, we create value and make a difference in the world.
  • Comprehensive Benefits: Enjoy peace of mind with our comprehensive benefits package, which includes 100% coverage for medical, dental, and vision expenses for both you and your entire family. Additionally, take advantage of our 401K matching, equity incentives, pre-tax benefit options, and more.
  • Wellness Support: Enhance your well-being with our array of wellness initiatives, including meditation and mental health resources, physical fitness coaching and classes, family planning assistance, health and parenting guidance, virtual therapy sessions, and more.
  • Perks: We believe in enhancing your work experience. Enjoy daily breakfast, lunch, dinner, snacks, Friday Happy Hours, a full-size gym with showers, commuter benefits, insurance, and many more. We also offer competitive paid time off (PTO) & company holidays to help you recharge and pursue your passions.

Why Skillz?

  • Pioneers of Skill-Based Competition: Skillz is not just any company in the gaming industry; we are the pioneers of skill-based competition, partnered with industry titans like UFC, NFL, T-Mobile, Buzztime, Bowlero, while also hosting renowned events like the Game Developer Conference (GDC). Join us in transforming the way people play games and building the home of competition for all.
  • Impact Beyond Gaming: Skillz harnesses the power of its platform to support nonprofit organizations such as Susan G. Komen, American Cancer Society, the NAACP, and more. By participating in Skillz tournaments, you can make a difference and contribute to causes you care about.
  • Recognized Success: Skillz has earned recognition as one of Fast Company's Most Innovative Companies, CNBC's Disruptor 50, San Francisco Business Times' Best Places to Work, Forbes' Next Billion-Dollar Startups, and the #1 fastest-growing company in America on the Inc. 5000 list, and many more.
  • Talent Magnet: Join a team of talented professionals who are passionate about what they do. Our team includes experts from Meta, Apple, Amazon, Google, Microsoft, Tesla, Twitter (X), Roblox, Zynga, Samsung, Lyft, EA, Riot, Nexon, Gameskraft, PlayStation, Unity, Scopely, Tinder, Intel, Deloitte, EY, Twitch, DraftKings, and more.

The Future of Gaming Awaits!

The gaming industry is larger than movies, music, and books combined, with over 3 billion active gamers playing monthly and over 25 million active developers worldwide. Mobile gaming, in particular, is the fastest-growing segment, projected to reach $300 billion by 2025. At Skillz, you have the opportunity to be at the forefront of this exciting industry and shape its future.

Job Description:

  • User Acquisition Expertise: Strong understanding of the User Acquisition (UA) discipline, including trends in the competitive and evolving UA landscape.
  • Mobile App Acquisition Expertise: In-depth knowledge of the mobile app acquisition ecosystem, including experience with MMPs (Mobile Measurement Partners), DSPs, Ad Networks, Facebook, and Google.
  • Analytics & Reporting: Create and maintain insightful reports and visualizations using Excel, SQL, and Tableau to support data-driven decision-making.
  • Budget Optimization: Proven ability to strategically optimize multi-million dollar budgets across games, media channels, geographic regions, and platforms to maximize ROI.
  • Adaptability in Fast-Paced Environments: Exceptional multi-tasking skills to deliver results under tight deadlines and dynamic conditions.
  • Accountability & Initiative: Highly accountable, completing all tasks with precision while proactively communicating with stakeholders. Demonstrates a results-oriented mindset by identifying and pursuing opportunities that drive organizational growth.
  • Enhanced Tracking & Optimization: Hands-on experience with SKAdNetwork (SKAN) and Conversion API.
  • Paid Social & Creative Collaboration: Focus on paid social media strategies and partnering with creative teams to optimize campaign performance

What you will bring:

  • 5+ Years of Experience: Proven track record in media buying, user acquisition, or performance marketing, with a focus on driving measurable results.
  • Budget Management Expertise: 2+ years managing $1M+ monthly acquisition budgets, including performance reviews and providing actionable feedback.
  • Data-Driven Optimization: Proficiency in data-driven UA optimization and running A/B tests across multiple UA dimensions.
  • Leadership Skills: Experience leading cross-functional projects with Creative and Analytics teams to deliver innovative and effective solutions.
  • Consumer Tech Experience: Background in consumer tech, with gaming experience strongly preferred

*For California based roles the salary range is $135K - $165K based on experience

Skillz embraces diversity and is proud to be an equal opportunity employer. As part of our commitment to diversifying our workforce, we do not discriminate on the basis of age, race, sex, gender, gender identity, color, religion, national origin, sexual orientation, marital status, citizenship, veteran status, or disability status, and we operate in compliance with the San Francisco Fair Chance Ordinance .

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About The Company

Skillz is the leading mobile games platform that connects players in fair, fun, and meaningful competition. The Skillz platform helps developers build multi-million dollar franchises by enabling social competition in their games. Leveraging its patented technology, Skillz hosts billions of casual esports tournaments for millions of mobile players worldwide, and distributes millions in prizes each month.

Skillz has also earned recognition as one of Fast Company’s Most Innovative Companies, CNBC’s Disruptor 50, Forbes’ Next Billion-Dollar Startups, San Francisco Business Times’ Best Places to Work, and the #1 fastest-growing company in America on the Inc. 5000.  

We’re building a groundbreaking company that's pioneering an entirely new industry, and we're searching for top-notch people to join our mission. If you’re up for the challenge, we’d love to meet you!

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