SVM Performance Manager

Job Description:

About the Company:
This is an exciting opportunity to join one of our key Financial Services Client teams. We are a fast-growing subscription-based start-up with a vision to achieve rapid global scale and digital maturity. We are committed to maximizing subscriber engagement and revenue through innovative subscriber value management strategies. We are seeking a dynamic and results-driven Subscriber Value Management Performance Manager to lead the rollout and optimization of our global subscriber value management strategy. You will report into our Chief Marketing Officer.

About the Role:
The Subscriber Value Management Performance Manager will play a crucial role in executing and optimizing our global subscriber value management strategy to enhance subscriber engagement with our products and maximize revenue. This position requires a someone focussed on outcomes with expertise in subscriber lifecycle management, data analytics, and continuous improvement methodologies.

Key Responsibilities:

Strategy Execution and Optimization:

• Manager the rollout and ongoing optimization of the global subscriber value management strategy.

• Implement incremental data capture strategies to enhance customer insights and personalization efforts.

• Drive conversion, prospect management, onboarding, adoption, free trial conversion, upsell, retention, and win back initiatives across global markets.

Performance Analysis and Insights:

• Monitor key performance indicators (KPIs) such as subscriber engagement, conversion rates, retention rates, and revenue growth.

• Utilize data analytics and segmentation to identify trends, opportunities, and areas for improvement.

• Generate actionable insights and recommendations to optimize subscriber value management initiatives.

Campaign Management and Execution:

• Plan, execute, and oversee subscriber engagement campaigns across multiple channels.

• Collaborate with marketing and sales teams to align campaigns with business objectives and customer preferences.

• Implement A/B testing and performance tracking to continuously improve campaign effectiveness.

Team Management and Leadership:

• Direct and manage the work of journey orchestration and content authoring teams to achieve SVM objectives.

• Provide leadership, guidance, and mentorship to ensure alignment with strategic goals and objectives.

• Foster a collaborative and innovative team culture focused on delivering exceptional subscriber experiences.

Continuous Improvement and Innovation:

• Implement best practices and innovative approaches to enhance subscriber value management strategies.

• Foster a culture of continuous improvement and innovation within the subscriber value management team.

• Stay informed about industry trends and emerging technologies in subscriber lifecycle management.

Stakeholder Collaboration and Communication:

• Build strong relationships with cross-functional teams, including marketing, sales, product, and customer support.

• Communicate subscriber value management strategy, performance metrics, and recommendations to senior management and key stakeholders.

• Act as a subject matter expert on subscriber lifecycle management and performance optimization.

Qualifications:

• Experience: Minimum of 5-7 years of experience in subscriber value management, CRM management, digital marketing, or related roles, with a proven track record of driving performance and revenue growth.

• Technical Skills: Proficiency in subscriber management platforms (e.g., Salesforce, HubSpot) and data analytics tools. Strong analytical skills and experience with segmentation and targeting strategies are essential.

• Leadership Skills: Demonstrated ability to lead cross-functional teams, manage complex projects, and drive results in a global environment.

• Communication Skills: Excellent verbal and written communication skills, with the ability to present complex information clearly and influence stakeholders at all levels.

• Problem-Solving Skills: Strong analytical and problem-solving abilities, with a focus on data-driven decision-making and continuous improvement.

• Customer Focus: Passion for delivering exceptional customer experiences and a deep understanding of subscriber engagement strategies.

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