Technical Business Analyst

Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions.  Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.  

Department Summary 

Our global digital production teams at Hogarth are made up of over 600+ digital specialists in over 20 countries. We have digital strategy and consulting expertise, as well as full-lifecycle digital production expertise, across best-in-class platforms and solutions. Our digital production types of work covers campaign production, DCO, email production and marketing, web and platforms development, large-scale content operations and Web 3 and Metaverse production as well.

What does a Technical Business Analyst do at Hogarth?

The ideal candidate will have a strong ability to engage with clients, analyse business needs, and translate them into clear functional requirements. You will play a key role in facilitating positive change, improving processes, and ensuring alignment between business goals and technical implementations. This role requires a combination of analytical, communication, and technical skills, as well as experience working in Agile environments.

Responsibilities

• Able to run workshops / engage with clients on calls to gain a deep understanding of the business needs. 
• Able to convert these needs to a clear, specific, and actionable functional requirements. 
• Able to analyse existing business processes & functions and recommend improvements 
• Fundamental Skills: time management, communication, problem solving, research.
• Business Analysis Skills: comprehension and documentation. 
• Write comprehensive functional specifications, refined briefs, and user stories.
• Able to match raw business requirements with technical solutions.
• Data analysis: able to analyse and interpret data of processes or systems to define or improve recommendations 
• Functional definition: able to explain in detail how a given technical solution would meet a given business requirement 
• System analysis: able to analyse systems, processes, or requirements on a technical level to gain a deeper understanding of the correct solution 

Reporting lines and key stakeholders

This role reports to the Senior Technical Lead (London). 

You will work closely with technical, project management and QA teams.  

The Technical Business Analyst is accountable for all of the Business Analyst team members based across the 4 offices.

Requirements

• Advanced level Agile technologies and project management tools (e.g. JIRA, Confluence, Miro)
• Strong ability to analyse business needs and translate them into technical specifications.
• Proficiency in data analysis to support business decision-making.
• Proven track record of working with web technologies, mobile applications, and web services.
• Experience with design tools (e.g. Figma)
• For design interrogation an advanced level of understanding of Figma, and other design tools
• Knowledge of system integrations and APIs
• Experience with CMS platforms is desired but not essential.
• Certification in business analysis is desired but not essential.

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