Analyst/Senior Analyst, Analytics

3 Months ago • 1-4 Years • Data Analyst

Job Summary

Job Description

This Analyst/Senior Analyst, Analytics role, based in Seoul, Korea and covering APAC markets, focuses on analyzing user data for Disney+. Key responsibilities include analyzing user behavior to improve engagement and reduce churn, generating data-driven insights for marketing programs, developing A/B testing strategies, and creating performance reports using relevant KPIs. The ideal candidate will possess strong analytical skills, experience with SQL, and excellent communication abilities to present complex data to non-technical stakeholders. The role requires collaboration with various departments to enhance user experience and drive business outcomes.
Must have:
  • Strong analytical skills
  • Experience with SQL
  • Data analysis and interpretation
  • A/B testing expertise
  • Excellent communication skills
  • Experience with large datasets
Good to have:
  • Graduate degree in quantitative field
  • Experience in digital business
  • Experience with marketing analytics

Job Details

Job Summary:

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterized by continuous learning, development and achievement.

Job Summary

This role is based in Seoul, Korea and responsible for all APAC markets.

The Walt Disney Company’s Direct-To-Consumer is a global business segment with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits.

Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more. As part of Disney’s Direct-to-Consumer (DTC) segment, Disney+ is available on most internet-connected devices and offers commercial-free programming with a variety of original feature-length films, documentaries, live-action and animated series and short-form content. Alongside unprecedented access to Disney’s incredible library of film and television entertainment, the service is also the exclusive streaming home for the latest releases from The Walt Disney Studios.

We are seeking a Analyst/ Senior Analyst, Analytics to join our Engagement & Retention Analytics team in APAC. The primary focus of this role is to analyse user data, derive valuable insights, and collaborate with various departments to develop strategies that enhance user experiences and keep users engaged with the platform over the long term. The ideal candidate will have strong experience in mathematics & statistical techniques used for analyzing large data sources, plus a deep understanding of consumer behaviors related to marketing, content development, and digital experiences.

This role will report directly to the Senior Manager, Analytics (APAC).

Key Responsibilities

  • Based on audience cohorts, creating analysis with meaningful insights that improve performance, identify opportunities, improve engagement, and reduce churn
  • Analyze user behavioral data to identify patterns, uncover opportunities, and create common understanding of how people are interacting with the platform and content
  • Generate data-based insights that help to launch impactful and effective marketing programs.
  • Develop strong hypothesis, conduct A/B analytics and make data-based recommendations
  • Measure performance and reporting business outcomes in a daily/weekly/monthly basis with most relevant KPI's converted into insights and key action items to improve efficiency
  • Work with other members of the team to align metric definitions across all services within the business
  • Continuously drive toward efficiency by simplifying and automating where possible, eliminating redundancy across the organization, refining metrics, and building new reports as needed to support decision-making.
  • Assure quality and accuracy of deliverables through thorough interaction with business partners to understand and refine requirements and adherence to privacy, governance standards, and quantitative practices

Qualifications:

  • 1-4 years of relevant experience in a similar role, preferably within a digital business
  • Bachelor’s degree in a quantitative field including Marketing, Economics, Business, Mathematics, Statistics, Data Science, Engineering, Physics, Chemistry or Social Science. Graduate degree preferred
  • Demonstrated experience in and expertise in SQL
  • Solid understanding of Microsoft Excel including pivot tables
  • Strategic thinker with good communication and presentation skills
  • Creative mindset with the ability to leverage on data to develop analysis
  • Excellent communication skills to convey complex data findings to non-technical stakeholders
  • Good analytical mind
  • Results-oriented
  • Fluent in English

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

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About The Company

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…

What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

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